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- Tips and Trends for Homeland Security and Critical Infrastructure Protection
- There are now 13 industry sectors classified as critical infrastructure. Identifying the assets, which collectively constitute a critical infrastructure sector, is not always easy to define. Regardless of the sector, however, securing any critical infrastructure from the constant and varied threat of terror requires flexibility, cooperation, and an understanding of...
- White papers 2004-12-23
- Durable Good, Extended Warranty and Channel Coordination
- This paper derives explicit demand functions for the durable good and extended warranty from a traditional model of consumer utility. This derivation explicitly captures the complementary goods flavor of extended warranty. It then investigates the impact of different distributional arrangements commonly observed in the marketplace for market outcomes and manufacturer...
- White papers 2005-04-15
- The Relationship Between Market Share and Information in a High-Tech Industry
- The role of information in high-technology markets is critical. In these markets, the volatility and volume of information present managers and researchers with the considerable challenge of monitoring such information and examining how potential customers may respond to it. This article examines the effects of the type and volume of...
- White papers 2005-04-17
- Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry
- In many durable goods industries, firms continuously offer new products to customers and market them in different versions through different channel of distribution. This paper examines the issue of when to introduce the product into the different channels. The determinants of entry time include the discounting of future profits, the...
- White papers 2005-04-15
- Holding Company Cost Economies in the Global Advertising and Marketing Services Business
- This paper assesses size and scope-related economies in the global advertising and marketing services business. A translog cost function is employed wherein a firm's costs vary according to its scale and two dimensions of the scope of its operations. One dimension of firm scope relates to how its output is...
- White papers 2005-04-18
- Buyer Shopping Costs and Retail Pricing: An Indirect Empirical Test
- Suppose that consumers incur fixed shopping costs and choose stores according to advertised discounts. Then, the extent to which a store will discount advertised items should increase with the profit from other regularly-priced items. Bookstores customarily advertise discounts on bestsellers. 9.5 (? 2.2) higher bestseller percentage discounts. This paper presents...
- White papers 2005-04-30
- Long-Term Profit Impact of Integrated Marketing Communications Program
- The concept of Integrated Marketing Communications IMC emphasizes the role of synergy, which arises when the combined effect of multiple activities exceeds the sum of their individual effects. This paper investigates the effects of synergy on the profitability of IMC programs in uncertain markets. It develops a dynamic multimedia model...
- White papers 2005-04-15
- A New Approach for Capturing and Portraying the Competitive Structure of a Market: An Application to the Bush-Kerry-Nader Presidential Contest
- This note introduces a new methodology for capturing and portraying the competitive structure of a market. Using the current Presidential contest as the context, the methodology first describes a simple and efficient data collection approach that generates the data necessary for applying Tversky's Elimination-By-Aspects Model (1972a, 1972b) at the market...
- White papers 2005-04-17
Additional Resources
- Forty years of the internet: how the world changed for ever
- In October 1969, a student typed 'LO' on a computer - and the internet was born Towards the end of the summer of 1969 – a few weeks after the moon landings, a few days after Woodstock, and a month before the first broadcast of Monty Python's Flying Circus...
- News items 2009-10-25
- Internet turns 40
- Glenn Chapman in Los Angeles | October 30, 2009TECHNOLOGY and media stars, pundits, and entrepreneurs joined the internet's father to celebrate the 40th anniversary of his culture-changing child."It's the 40th year since the infant internet first spoke," said University of California's Professor Leonard Kleinrock, who headed the team that first...
- News items 2009-10-29
- Television on The Internet ââ¬" How much Bandwidth is Needed? Where?
- There’s no question about it, watching live video over an Internet connection is not something you want to on a dialup connection. On the other hand, if you receive TV today either over the air the old way, from a satellite dish, or through a...
- Blog posts 2007-02-20
- Using the Internet to Support Retailers
- Using the Internet to support retailers saves time, and also provides higher quality information than telephone-based systems allow. Therefore, transferring routine processes to the Internet helps improve productivity and increase profits by allowing retailers more time to do what they do best: selling products. What You Need to KnowHow...
- Articles 2007-10-03
- FCC sets Internet regulation in motion
- FCC Chairman Julius Genachowski(Credit: FCC)The Federal Communications Commission voted unanimously Thursday to get the ball rolling on creating regulation that will keep the Internet open.All five commissioners voted in favor of advancing the rule-making process for a proposal that was put forth by FCC Chairman Julius Genachowski during the agency's...
- News items 2009-10-22
- The internet and the 'e-solated'
- A decade ago most of us had never used the internet – now we can't imagine life without it. Actually, some of us can: there are 10 million people in the UK still without a connection. Are they, Tim Adams asks, losing out economically and culturally? Below, we ask four...
- News items 2009-10-26
- First U.S. Rehab Center for Internet Addiction Opens Its Doors
- Over the last few years, a new and disturbing phenomenon has been increasing in frequency. It's called Internet Addiction Disorder IAD, and it has been the subject of new research and debate. It is not currently included in the Diagnostic and Statistical Manual of Mental Disorders DSM, but many argue...
- News items 2009-08-24
- Using the Internet to Publish Product Information
- It is simple, quick, and cost-effective to publish product information on the Internet. The Internet provides an unmatched level of accessibility and customer convenience, but for many companies, it may be best to consider Internet marketing material as a supplement to your regular print marketing material and not a replacement...
- Articles 2007-07-30
- Built To Be Bought: Internet Companies That Can't Manage
- Are Internet companies so inefficient and clueless about management that have to be acquired? Lost in the commentary about Bernstein’s “U.S. Internet â€" The End of the Beginning†report, which concluded that Amazon and Google would be the dominant Internet duopoly, are the reasons why today’s leading...
- Blog posts 2008-06-10
- The Internet Can Make Customers Stupid
- The Internet Can Make Customers StupidRE: The Internet Can Make Customers StupidInternet is the greater mechanism to initiate a prospect follow up sale call.RE: The Internet Can Make Customers StupidIt's not either or.... Wikipedia and Google are remarkable tools for providing certain info fast. For example, I saw a...
- Discussion threads 2008-10-30
- REVIEW: Novatel MiFi 2200 Makes Effective Mobile Internet Connection
- The Novatel MiFi 2200 is a small device that provides 3G Internet access and Wi-Fi connectivity for as many as five wireless users. eWEEK Labs' tests show that the device is an attractive option for providing mobile Internet access for temporary offices, traveling work teams, meetings and many other situations...
- News items 2009-10-15
- Internet Advertising on Comeback Trail
- After bogging down in the recession, internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.These signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other...
- News items 2009-10-21
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