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interpublic emerging media lab

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Lori Schwartz: The Evolution of New Media Marketing: As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.; Tags: advertising, technology, Interpublic Emerging Media Lab, Media, marketing, new media, Marketing Research, Lori Schwartz; Videos 2008-03-08

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Interpublic Emerging Media Lab and Joost Announce Strategic Partnership: Ten Interpublic Clients to Participate in Joost Launch; Tags: Interpublic, Joost; Research articles 2007-04-26

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Why Goldman's Apology Was a Waste of Time and Money

Why Goldman's Apology Was a Waste of Time and Money

Goldman Sachs (GS) apologized for its role in the financial crisis this week and announced it would invest $500 million in small businesses as a mea culpa. But corporate reputation expert Eric Dezenhall believes the move may be an expensive and pointless kabuki show for the unwashed masses who don't understand how the firm really works.
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.