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- Top 3 ad agency holding companies rely on Detroit.(Marketing)
- Byline: Bradley Johnson, Jean Halliday Problems at General Motors, Ford Motor Co. and the Chrysler group spell trouble for the three big holding companies that run the automakers' advertising agencies. * Omnicom Group's largest global revenue account is DaimlerChrysler AG, which...
- Research articles 2006-04-10
- The Week; S.C. Johnson looks for global media shop.(Briefs)
- S.C. Johnson & Son is conducting a global review of its media buying account. The household products giant spends between $350 million to $400 million on media worldwide. However, S.C. Johnson said it is only reviewing in certain unnamed countries. Initiative Media handles the account in...
- Research articles 2004-01-19
- Macy's Ad Campaign Won't Slight Rich's.
- By Renee DeGross, The Atlanta Journal-Constitution Knight Ridder/Tribune Business News May 7--When an advertising campaign starring the Macy's moniker is tested later this year in Atlanta, it won't leave Rich's off the marquee. Federated Department Stores, Rich's-Macy's parent company,...
- Research articles 2003-05-07
- Moving sideways; Advertising less than half of Big 3's revenue.(Brief Article)
- In the quest for revenue, Omnicom boomed in the first quarter (up 8%), Interpublic was a bust (down 15%) and WPP went nowhere (down 2%). So is the business going up or down? The answer: sideways. The Big 3's total revenue last quarter dipped...
- Research articles 2002-05-06
- Late News.(multiple advertising agency news briefs)(Brief Article)(Statistical Data Included)
- Big Gateway win for Siltanen/Keehn [poway, calif.] Gateway named startup Siltanen/Keehn, El Segundo, Calif., for broadcast and print creative. Last year, it produced spots featuring Gateway founder Ted Waitt and a talking, advice-dispensing cow. The approach is likely to continue, a company spokesman said....
- Research articles 2002-01-14
- Newsmakers stand out in difficult year; Ad veteran Beers, N.Y.'s Giuliani answer 9/11 call; corporate leaders nurture next wave of prosperity.(Charlotte Beers at Gulfstream Aerospace Corp. and Rudy Giuliani)
- Charlotte Beers Who would ever have thought that a seat on the corporate board of a corporate jet maker would get longtime ad executive Charlotte Beers a big seat at the table in America's war against terrorism? Then again, a fellow board member at...
- Research articles 2001-12-31
- MediaPort docks ; Big boys' new player isn't stepping onto an empty field.(WPP Group, Interpublic Group of Cos. and Omnicom Group create joint venture MediaPort)
- The guessing game is over. MediaPort is the name of the new media management company created by the unholy alliance of otherwise stiff competitors, the big three holding companies of WPP Group, Interpublic Group of Cos. and Omnicom Group. Led by President-CEO Michael Lotito,...
- Research articles 2001-06-04
- Dark Clouds; Hope fading for a second-half rebound in faltering market.(American Association of Advertising Agencies conference)(Brief Article)
- It's beginning to look a lot like recession. * Ad executives were in a penitent mood on Ash Wednesday as the American Association of Advertising Agencies' media conference opened in New Orleans. There and elsewhere, hopes for a second-half rebound appeared to be fading fast amid...
- Research articles 2001-03-05
- PR gains revenue-and some respect; As traditional media contributions fade from bottom line, PR steps in.(includes information on direct marketing and promotions)(Brief Article)(Statistical Data Included)
- Public relations, direct marketing and promotions-long considered the neglected stepchildren to advertising in many shops-are shaping up to be the stars of 2001 thanks to the fadeout in traditional media. As holding companies posted healthy results for 2000, nearly all credited PR's contribution, and...
- Research articles 2001-03-12
- Monster Shifts Global Media Duties to OMD From Mediaedge:cia
- NEW YORK (AdAge.com) -- Online job search engine Monster is switching its global media-planning and -buying account to Omnicom Group's OMD from WPP's Mediaedge:cia without a review. Monster consolidated its global media business with Mediaedge:cia in September 2007. Prior to that Mediaedge:cia had been handling duties for Monster in various...
- News items 2009-08-10
- IPG's Initiative Restructures
- Mauricio SabogalNEW YORK Interpublic Group's Initiative has appointed Mauricio Sabogal to the new position of worldwide managing director as part of a broader restructuring in which U.S. president Tim Spengler has been elevated to North American president and other executives take on expanded or new global duties.Sabogal will report to...
- News items 2009-08-13
- InterPublic Loses Cash for Third Straight Quarter
- Interpublic Group's third quarter earnings showed yet another period of revenue growth, up 11.5% to $1.7 billion. But once again IPG had negative cashflow. This time, $325 million disappeared. On IPG's web site, the company always posts its income statement and balance sheet at earnings time. But never its...
- Blog posts 2008-10-28
- News Roundup: Super Bowl, IPG, WPP, OMC, Publicis, Euro RSCG, Zenith, Aegis
- NBC hasn't sold any Super Bowl spots since September. The network is trying to hold the line on a $3 million price tag for a 30-second commercial in the game. Before the economy began its plunge in late September, the network had fewer than 10 left of 67...
- Blog posts 2008-12-09
- The Story Behind the Lowe/Deutsch Merger
- NEW YORK (AdAge.com) -- Interpublic Group last week said it planned to combine two U.S. ad-agency brands, Deutsch and Lowe. Only, rather than call it a merger, Interpublic is soft-pedaling it as "an alignment." And rather than admit that the long-mulled move was driven by an economic downturn that's pounded...
- News items 2009-10-18
Additional Resources
- Interpublic's Pepsi challenge.(Interpublic Group of Cos. represents PepsiCo despite Coca-Cola Co. relationship)(Brief Article)(Editorial)
- We can think of 119 million reasons why Coca-Cola Co. should have a problem with the $119 million of PepsiCo business handled by Coca-Cola ally Interpublic Group of Cos. Interpublic should not be working for the enemy, and Coca-Cola should press its We can think...
- Research articles 2001-08-13
- Coke brands IPG as global ad strategist; Firm may gain more of soft-drink giant's business.(Interpublic Group)(Brief Article)
- Coca-Cola Co. signed a global alliance with Interpublic Group of Cos., putting Interpublic in position to pick up more and more of the $900 million in advertising for flagship Coke around the world. The arrangement likely will usher in an agency cons Coca-Cola Co. signed a...
- Research articles 2000-12-04
- Burger King calls the tune.(advertising contract with Interpublic Group of Cos.)(Brief Article)
- Call it a sign of the times-and a healthy one. Burger King Corp. turns to Interpublic Group of Cos. to get its business moving. It surveys Interpublic agencies working on its account and picks the CEO of one as point person to coordinate the effort. ...
- Research articles 2001-08-27
- Interpublic Group to Present at the Bear Stearns 21st Annual Media Conference
- NEW YORK -- Interpublic Group (NYSE: IPG) senior management will present at the Bear Stearns 21st Annual Media Conference on March 10, 2008, at 10:20 am Eastern time, as scheduled. A link to the live webcast will be posted on the day of the conference on the Investor Relations...
- Research articles 2008-02-27
- Interpublic said to seek buyer for NFO; Market-research company was acquired in 2000 for $500 million.(News)(Interpublic Group of Cos. to sell NFO WorldGroup)
- Byline: BRADLEY JOHNSON and LISA SANDERS Interpublic Group of Cos. has hired investment bank Goldman Sachs to sell NFO WorldGroup less than three years after it bought the giant market-research venture for nearly $500 million, according to an executive familiar with the situation. ...
- Research articles 2002-12-30
- People.(Interpublic Group of Companies Inc., Doner; Interpublic's Carmichael Lynch)
- Lorraine Arado to exec VP-group account director, Interpublic Group of Cos.' Deutsch, New York, from managing director-partner, Working Class. Lorraine Arado to exec VP-group account director, Interpublic Group of Cos.' Deutsch, New York, from managing director-partner, Working Class.
- Research articles 2002-11-18
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