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	<title><![CDATA[interpublic group Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/interpublic+group.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to interpublic group]]></description>
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		<title><![CDATA[The Story Behind the Lowe/Deutsch Merger]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/story-lowe-deutsch-merger/16326/]]></link>
		<description><![CDATA[NEW YORK (AdAge.com) -- Interpublic Group last week said it planned to combine two U.S. ad-agency brands, Deutsch and Lowe. Only, rather than call it a merger, Interpublic is soft-pedaling it as "an alignment." And rather than admit that the long-mulled move was driven by an economic downturn that's pounded...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Sun, 18 Oct 2009 21:56:34 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/new+york.html"><![CDATA[New York]]></category>
		<category domain="http://resources.bnet.com/topic/deutsch+inc..html"><![CDATA[Deutsch Inc.]]></category>
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	<item>
		<title><![CDATA[IPG's Initiative Restructures]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/ipgs-initiative-restructures/7480/]]></link>
		<description><![CDATA[Mauricio SabogalNEW YORK Interpublic Group's Initiative has appointed Mauricio Sabogal to the new position of worldwide managing director as part of a broader restructuring in which U.S. president Tim Spengler has been elevated to North American president and other executives take on expanded or new global duties.Sabogal will report to...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 13 Aug 2009 07:01:48 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/president.html"><![CDATA[president]]></category>
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	<item>
		<title><![CDATA[Monster Shifts Global Media Duties to OMD From Mediaedge:cia]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/monster-shifts-global-media-duties/6878/]]></link>
		<description><![CDATA[NEW YORK (AdAge.com) -- Online job search engine Monster is switching its global media-planning and -buying account to Omnicom Group's OMD from WPP's Mediaedge:cia without a review. Monster consolidated its global media business with Mediaedge:cia in September 2007. Prior to that Mediaedge:cia had been handling duties for Monster in various...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 10 Aug 2009 06:24:15 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/omnicom+group+inc..html"><![CDATA[Omnicom Group Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/monster.html"><![CDATA[Monster]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMC</category>
		<category domain="tickers">OMC</category>
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		<title><![CDATA[News Roundup: Super Bowl, IPG, WPP, OMC, Publicis, Euro RSCG, Zenith, Aegis]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000410/news-roundup-super-bowl-ipg-wpp-omc-publicis-euro-rscg-zenith-aegis/]]></link>
		<description><![CDATA[  	NBC hasn't sold any Super Bowl spots since September. The network is trying to hold the line on a $3 million price tag for a 30-second commercial in the game. Before the economy began its plunge in late September, the network had fewer than 10 left of 67...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 09 Dec 2008 08:18:41 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/president.html"><![CDATA[President]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic+group.html"><![CDATA[Interpublic Group]]></category>
		<category domain="http://resources.bnet.com/topic/aegis+media.html"><![CDATA[Aegis Media]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[InterPublic Loses Cash for Third Straight Quarter]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000275/interpublic-loses-cash-for-third-straight-quarter/]]></link>
		<description><![CDATA[Interpublic Group's third quarter earnings showed yet another period of revenue growth, up 11.5% to $1.7 billion. But once again IPG had negative cashflow. This time, $325 million disappeared.  On IPG's web site, the company always posts its income statement and balance sheet at earnings time. But never its...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 28 Oct 2008 08:58:21 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/salary.html"><![CDATA[Salary]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[InterPublic]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic+group.html"><![CDATA[Interpublic Group]]></category>
		<category domain="http://resources.bnet.com/topic/ipg.html"><![CDATA[IPG]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/payroll+solutions.html"><![CDATA[Payroll Solutions]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/salary.html"><![CDATA[Salary]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[InterPublic]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic+group.html"><![CDATA[Interpublic Group]]></category>
		<category domain="http://resources.bnet.com/topic/ipg.html"><![CDATA[IPG]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/payroll+solutions.html"><![CDATA[Payroll Solutions]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[Top 3 ad agency holding companies rely on Detroit.(Marketing)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6674/is_200604/ai_n26632551]]></link>
		<description><![CDATA[Byline: Bradley Johnson, Jean Halliday    Problems at General Motors, Ford Motor Co. and the Chrysler group  spell trouble for the three big holding companies that run the  automakers' advertising agencies.    * Omnicom Group's largest global revenue account is  DaimlerChrysler AG, which...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Apr 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ford+motor+co..html"><![CDATA[Ford Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic+group.html"><![CDATA[Interpublic Group]]></category>
		<category domain="http://resources.bnet.com/topic/wpp+group+plc..html"><![CDATA[WPP Group Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">F,GMGMQ</category>
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		<title><![CDATA[The Week; S.C. Johnson looks for global media shop.(Briefs)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200401/ai_n25570304]]></link>
		<description><![CDATA[S.C. Johnson & Son is conducting a global review of its media  buying account. The household products giant spends between $350 million  to $400 million on media worldwide. However, S.C. Johnson said it is  only reviewing in certain unnamed countries. Initiative Media handles  the account in...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Jan 2004 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/aventis.html"><![CDATA[Aventis]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic+group.html"><![CDATA[Interpublic Group]]></category>
		<category domain="http://resources.bnet.com/topic/publicis+groupe+s.a..html"><![CDATA[Publicis Groupe S.A.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Macy's Ad Campaign Won't Slight Rich's.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200305/ai_n22106362]]></link>
		<description><![CDATA[By Renee DeGross, The Atlanta Journal-Constitution Knight  Ridder/Tribune Business News    May 7--When an advertising campaign starring the Macy's  moniker is tested  later this year in Atlanta, it won't leave  Rich's off the marquee.    Federated Department Stores, Rich's-Macy's parent  company,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 07 May 2003 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interpublic+group.html"><![CDATA[Interpublic Group]]></category>
		<category domain="http://resources.bnet.com/topic/macy%2527s+inc..html"><![CDATA[Macy's Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Moving sideways; Advertising less than half of Big 3's revenue.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200205/ai_n25599222]]></link>
		<description><![CDATA[In the quest for revenue, Omnicom boomed in the first quarter (up  8%), Interpublic was a bust (down 15%) and WPP went nowhere (down 2%).  So is the business going up or down?    The answer: sideways. The Big 3's total revenue last quarter  dipped...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 06 May 2002 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interpublic+group.html"><![CDATA[Interpublic Group]]></category>
		<category domain="http://resources.bnet.com/topic/omnicom+group.html"><![CDATA[Omnicom Group]]></category>
		<category domain="http://resources.bnet.com/topic/wpp+group+plc..html"><![CDATA[WPP Group Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Late News.(multiple advertising agency news briefs)(Brief Article)(Statistical Data Included)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200201/ai_n25598757]]></link>
		<description><![CDATA[Big Gateway win for Siltanen/Keehn    [poway, calif.] Gateway named startup Siltanen/Keehn, El Segundo,  Calif., for broadcast and print creative. Last year, it produced spots  featuring Gateway founder Ted Waitt and a talking, advice-dispensing  cow. The approach is likely to continue, a company spokesman said....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Jan 2002 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/gateway+inc..html"><![CDATA[Gateway Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic+group.html"><![CDATA[Interpublic Group]]></category>
		<category domain="http://resources.bnet.com/topic/taylor+nelson+sofres+plc..html"><![CDATA[Taylor Nelson Sofres Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/wachovia+corp..html"><![CDATA[Wachovia Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GTW</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WB</category>
		<category domain="tickers">GTW,WB</category>
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		<title><![CDATA[Newsmakers stand out in difficult year; Ad veteran Beers, N.Y.'s Giuliani answer 9/11 call; corporate leaders nurture next wave of prosperity.(Charlotte Beers at Gulfstream Aerospace Corp. and Rudy Giuliani)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200112/ai_n25598598]]></link>
		<description><![CDATA[Charlotte Beers    Who would ever have thought that a seat on the corporate board of a  corporate jet maker would get longtime ad executive Charlotte Beers a  big seat at the table in America's war against terrorism? Then  again, a fellow board member at...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 31 Dec 2001 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://resources.bnet.com/topic/gulfstream+aerospace+corp..html"><![CDATA[Gulfstream Aerospace Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic+group.html"><![CDATA[Interpublic Group]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">KO,PEP</category>
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		<title><![CDATA[MediaPort docks ; Big boys' new player isn't stepping onto an empty field.(WPP Group, Interpublic Group of Cos. and Omnicom Group create joint venture MediaPort)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200106/ai_n25597286]]></link>
		<description><![CDATA[The guessing game is over. MediaPort is the name of the new media  management company created by the unholy alliance of otherwise stiff  competitors, the big three holding companies of WPP Group, Interpublic  Group of Cos. and Omnicom Group.    Led by President-CEO Michael Lotito,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Jun 2001 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interpublic+group.html"><![CDATA[Interpublic Group]]></category>
		<category domain="http://resources.bnet.com/topic/wpp+group+plc..html"><![CDATA[WPP Group Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[PR gains revenue-and some respect; As traditional media contributions fade from bottom line, PR steps in.(includes information on direct marketing and promotions)(Brief Article)(Statistical Data Included)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200103/ai_n25596680]]></link>
		<description><![CDATA[Public relations, direct marketing and promotions-long considered  the neglected stepchildren to advertising in many shops-are shaping up  to be the stars of 2001 thanks to the fadeout in traditional media.    As holding companies posted healthy results for 2000, nearly all  credited PR's contribution, and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 Mar 2001 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cordiant+communications+group.html"><![CDATA[Cordiant Communications Group]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic+group.html"><![CDATA[Interpublic Group]]></category>
		<category domain="http://resources.bnet.com/topic/omnicom+group.html"><![CDATA[Omnicom Group]]></category>
		<category domain="http://resources.bnet.com/topic/wpp+group+plc..html"><![CDATA[WPP Group Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Dark Clouds; Hope fading for a second-half rebound in faltering market.(American Association of Advertising Agencies conference)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200103/ai_n25596643]]></link>
		<description><![CDATA[It's beginning to look a lot like recession. * Ad executives  were in a penitent mood on Ash Wednesday as the American Association of  Advertising Agencies' media conference opened in New Orleans. There  and elsewhere, hopes for a second-half rebound appeared to be fading  fast amid...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Mar 2001 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/interpublic+group.html"><![CDATA[Interpublic Group]]></category>
		<category domain="http://resources.bnet.com/topic/omnicom+group.html"><![CDATA[Omnicom Group]]></category>
		<category domain="http://resources.bnet.com/topic/saatchi+%2526+saatchi.html"><![CDATA[Saatchi & Saatchi]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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