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	<title><![CDATA[interpublic Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to interpublic]]></description>
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		<title><![CDATA[Interpublic's PowerPoint From Hell: 3,000 Layoffs May Not Be Enough]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10003922/interpublics-powerpoint-chart-from-hell-3000-layoffs-may-not-be-enough/]]></link>
		<description><![CDATA[Interpublic presented to investors an exaggerated slide showing its organic revenues falling off a cliff. The slide is presented in percentage changes, not actual revenues, so the trend is comically exaggerated. Why would CFO Frank Merganthaler do this? He wants investors to price in all the bad news as soon...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 09 Sep 2009 15:20:58 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/slide.html"><![CDATA[Slide]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+powerpoint.html"><![CDATA[Microsoft PowerPoint]]></category>
		<category domain="http://resources.bnet.com/topic/investor.html"><![CDATA[Investor]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[IPG's GM Bankruptcy Credit Line Explained]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10002205/ipgs-gm-bankruptcy-credit-line-explained/]]></link>
		<description><![CDATA[Interpublic's change to its credit availability if General Motors goes bankrupt is disconcerting, coming in the wake of news that Chrysler has left BBDO on the hook for $58 million. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 19 May 2009 18:12:36 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/bankruptcy.html"><![CDATA[Bankruptcy]]></category>
		<category domain="http://resources.bnet.com/topic/ipg.html"><![CDATA[IPG]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/litigation.html"><![CDATA[Litigation]]></category>
		<category domain="http://resources.bnet.com/topic/personal+finance.html"><![CDATA[Personal Finance]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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	<item>
		<title><![CDATA[IPG Q1: Revenues Down 10.8%; Wall Street Wants "Worst-Case" GM Scenario; Layoffs Still a Threat]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001842/ipg-q1-revenues-down-108-wall-street-wants-worst-case-gm-scenario-layoffs-still-a-threat/]]></link>
		<description><![CDATA[Interpublic's Q1 2009 results suggest that layoffs at its agencies -- there have been about 3,000 so far -- may not be over yet. The reason: IPG continues to hemorrhage cash. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 29 Apr 2009 07:30:17 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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	<item>
		<title><![CDATA[Clients Are Delaying Payments to Agencies]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001012/clients-are-delaying-payments-to-agencies/]]></link>
		<description><![CDATA[Clients such as General Motors and Anheuser-Busch InBev are delaying payments to agencies by as much as 120 days, the WSJ reports:    Anheuser-Busch InBev is trying to overhaul all its vendor contracts, including advertising-related deals. The world's largest brewer by sales recently told media outlets that they...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 23 Feb 2009 08:52:05 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/payment.html"><![CDATA[Payment]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/accounts+receivable.html"><![CDATA[Accounts Receivable]]></category>
		<category domain="http://resources.bnet.com/topic/client.html"><![CDATA[Client]]></category>
		<category domain="http://resources.bnet.com/topic/tribble.html"><![CDATA[Tribble]]></category>
		<category domain="http://resources.bnet.com/topic/omnicom.html"><![CDATA[Omnicom]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[IPG Maximizes Pain of Layoffs Through Uncertainty]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000557/ipg-determined-to-maximize-pain-uncertainty-of-layoffs/]]></link>
		<description><![CDATA[Interpublic seems determined to maximize the pain of its own downsizing. It laid off 83 staffers at two of its agencies this week. The toll included 3 percent of its McCann New York office, or 30 staffers; and 53 people from MacLaren McCann Canada, which works on the crumbling General...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 23 Jan 2009 10:10:34 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/ipg.html"><![CDATA[IPG]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[InterPublic Loses Cash for Third Straight Quarter]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000275/interpublic-loses-cash-for-third-straight-quarter/]]></link>
		<description><![CDATA[Interpublic Group's third quarter earnings showed yet another period of revenue growth, up 11.5% to $1.7 billion. But once again IPG had negative cashflow. This time, $325 million disappeared.  On IPG's web site, the company always posts its income statement and balance sheet at earnings time. But never its...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 28 Oct 2008 08:58:21 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/salary.html"><![CDATA[Salary]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[InterPublic]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic+group.html"><![CDATA[Interpublic Group]]></category>
		<category domain="http://resources.bnet.com/topic/ipg.html"><![CDATA[IPG]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/payroll+solutions.html"><![CDATA[Payroll Solutions]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/salary.html"><![CDATA[Salary]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[InterPublic]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic+group.html"><![CDATA[Interpublic Group]]></category>
		<category domain="http://resources.bnet.com/topic/ipg.html"><![CDATA[IPG]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/payroll+solutions.html"><![CDATA[Payroll Solutions]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Deutsche Bank Downgrades Interpublic in Fear of Ad Downturn]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000131/deutsche-bank-downgrades-interpublic-in-fear-of-ad-downturn/]]></link>
		<description><![CDATA[Via Tribble Ad Agency, news today that Deutsche Bank analyst Matt Chesler downgraded his recommendation on the ad giant Interpublic's stock from a "Buy" to a "Hold." From the the StreetInsider article:  The firm said, "While IPG has achieved peer-level organic growth and is on its way to performing...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 01 Jul 2008 16:05:08 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/deutsche+bank+ag.html"><![CDATA[Deutsche Bank AG]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DB</category>
		<category domain="tickers">DB</category>
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	<item>
		<title><![CDATA[Interpublic's Reprise Media Selected to Manage Microsoft Search Marketing Efforts]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_June_22/ai_n27283272]]></link>
		<description><![CDATA[NEW YORK -- Microsoft (NASDAQ: MSFT) announced today that it has selected Reprise Media, a leading provider of search engine marketing SEM solutions, to manage its search marketing efforts. Reprise Media will be responsible for developing and executing search campaigns across a wide variety of Microsoft business units.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 22 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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	<item>
		<title><![CDATA[Interpublic Announces Development in SEC Investigation]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_June_14/ai_n27274140]]></link>
		<description><![CDATA[NEW YORK -- The Interpublic Group (NYSE: IPG) announced today a development in the investigation being conducted by the staff of the Securities and Exchange Commission into the Company's restatements announced in 2002 and 2005. The company has received a "Wells notice," which invites the company to make a responsive...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 14 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/sec.html"><![CDATA[SEC]]></category>
		<category domain="http://resources.bnet.com/topic/staff.html"><![CDATA[staff]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Interpublic Emerging Media Lab and Joost&#153; Announce Strategic Partnership]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_April_26/ai_n27216899]]></link>
		<description><![CDATA[Ten Interpublic Clients to Participate in Joost Launch]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 26 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/joost.html"><![CDATA[Joost]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Interpublic to Participate in J&J Media Review]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_March_30/ai_n18766501]]></link>
		<description><![CDATA[NEW YORK -- Interpublic (NYSE: IPG) released the following statement today:]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 30 Mar 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/johnson+%2526+johnson.html"><![CDATA[Johnson & Johnson]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JNJ</category>
		<category domain="tickers">JNJ</category>
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	<item>
		<title><![CDATA[Interpublic feels pain as GM slashes spending; Automaker hacks its ad budget, costing group $100 million in revenue.(General motors Corp. cut worldwide ad costs, Interpublic Group of Cos. hit)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200703/ai_n25580773]]></link>
		<description><![CDATA[Byline: BRADLEY JOHNSON    Byline: BRADLEY JOHNSON  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Mar 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Interpublic divests stake in Springer & Jacoby.(Interpublic Group of Companies Inc.)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200512/ai_n25576507]]></link>
		<description><![CDATA[Byline: Dagmar Mussey and Matthew Creamer    Byline: Dagmar Mussey and Matthew Creamer  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 Dec 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Interpublic's shares set for a new spin; Ad giant expected to move into black; will report overdue financial results.(In the Markets)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5254/is_200508/ai_n20251239]]></link>
		<description><![CDATA[Byline: Aaron Elstein    If there was a company whose stock desperately needed a new  marketing campaign, it would have to be Interpublic Group of Companies  Inc.    The past three years have been unrelentingly awful for the  world's third-largest ad agency and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Aug 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/accounting.html"><![CDATA[accounting]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[financial]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic+group+of+companies+inc..html"><![CDATA[Interpublic Group of Companies Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/sec.html"><![CDATA[SEC]]></category>
		<category domain="http://resources.bnet.com/topic/shareholder.html"><![CDATA[shareholder]]></category>
		<category domain="http://resources.bnet.com/topic/stock.html"><![CDATA[stock]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IPG</category>
		<category domain="tickers">IPG</category>
	</item>
	<item>
		<title><![CDATA[A few tips for Rosenthal as he enters a new world; Exec must unify IPG shops, help marketers get over reliance on TV.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200505/ai_n25574898]]></link>
		<description><![CDATA[Byline: MATTHEW CREAMER    Fix a pair of struggling media networks in danger of getting lapped  by the competition. Hire a couple of top executives to fill voids in  their leadership ranks. Figure out how to better package the whole thing  to existing and prospective...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 16 May 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Interpublic Announces Pricing of $600 Million Senior Notes Offering]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Nov_16/ai_n6360328]]></link>
		<description><![CDATA[NEW YORK -- The Interpublic Group of Companies, Inc. (NYSE:IPG) today announced that it had entered into agreements, subject to standard closing conditions, to sell $250 million 5.40% senior notes due 2009 and $350 million 6.25% senior notes due 2014. The offering is scheduled to close on November 18, 2004....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 16 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/pricing+strategy.html"><![CDATA[pricing strategy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Interpublic Elects David Thomas to Board of Directors; CEO of Healthcare Information Services Provider and Veteran IBM Executive Joins Board Immediately]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Oct_29/ai_n6260508]]></link>
		<description><![CDATA[NEW YORK -- The Interpublic Group of Companies (IPG:NYSE) announced today that it has elected David M. Thomas to its Board of Directors. Mr. Thomas, who is the Chairman and CEO of IMS Health, Inc. (NYSE:RX), will join the Interpublic board effective immediately, and will serve on the Audit and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 29 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/board.html"><![CDATA[board]]></category>
		<category domain="http://resources.bnet.com/topic/board+of+directors.html"><![CDATA[board of directors]]></category>
		<category domain="http://resources.bnet.com/topic/health+care.html"><![CDATA[health care]]></category>
		<category domain="http://resources.bnet.com/topic/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">IBM</category>
	</item>
	<item>
		<title><![CDATA[16: Mich Mathews, VP-marketing, Microsoft Corp. Ad budget: $1.15 billion.(Special Report: Power Players)(Vice President)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200410/ai_n25572699]]></link>
		<description><![CDATA[AGENCY ROSTER INCLUDES: Interpublic's McCann Erickson  Worldwide, New York and San Francisco; Universal McCann Worldwide, New  York. WPP's Wunderman, New York.    AGENCY ROSTER INCLUDES: Interpublic's McCann Erickson  Worldwide, New York and San Francisco; Universal McCann Worldwide, New  York. WPP's Wunderman, New York.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[17: Karen Crawford, Director-media advertising and relationship marketing Nestle USA; Ad budget: $1.11 billion.(Special Report: Power Players)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200410/ai_n25572700]]></link>
		<description><![CDATA[AGENCY ROSTER INCLUDES: Interpublic's Avrett, Free &  Ginsberg; Foote Cone & Belding Worldwide; R/GA; and Universal McCann  Worldwide, all New York; Casanova Pendrill Publicidad, Irvine, Calif.;  Dailey & Associates and McCann Erickson World  AGENCY ROSTER INCLUDES: Interpublic's Avrett, Free &  Ginsberg; Foote Cone & Belding...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/nestle+s.a..html"><![CDATA[Nestle S.A.]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[relationship marketing]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
	</item>
	<item>
		<title><![CDATA[18: Dave Johnson, President-North America Commercial, Kraft Foods Altria Group; Ad budget: $1.08 billion.(Special Report: Power Players)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200410/ai_n25572701]]></link>
		<description><![CDATA[AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding  Worldwide, Chicago and New York. Publicis' Leo Burnett USA,  Chicago; MediaVest, New York. WPP's Bravo Group, Ogilvy &  Mather Worldwide and UniWorld Group, all New York; J. Walter Thom  AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/kraft+foods+inc..html"><![CDATA[Kraft Foods Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/leo+burnett.html"><![CDATA[Leo Burnett]]></category>
		<category domain="http://resources.bnet.com/topic/publicis.html"><![CDATA[Publicis]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KFT</category>
		<category domain="tickers">KFT</category>
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