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Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
Peer Companies
NAICS Code Advertising Agencies: 541810
News & Analysis
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The Pricing Spread End Game.
Maker/taker spreads have collapsed. While exchanges and ECNs have pushed their rebates higher over the past several months to attract limit-order traders, their liquidity-taker charges hit a Securities and Exchange Commission-imposed ceiling for access fees at 30 cents per 100 shares. The...
The Pricing Spread End Game
Maker/taker spreads have collapsed. While exchanges and ECNs have pushed their rebates higher over the past several months to attract limit-order traders, their liquidity-taker charges hit a Securities and Exchange Commission-imposed ceiling for access fees at 30 cents per 100 shares. The upshot is that spreads have decreased...
Liquidity: what it is and why it matters.
'Liquidity' isn't just techno-babble. It matters - and it can be measured. Chris Dillow "It's a liquidity-driven rally." This is the cliche of many market pundits. However, just because something is said by a pompous oaf does not make it wrong. Rises in global...
Will the Hybrid Fly? The Big Board has to please both the Buyside and the Floor
The buyside wants an ECN. The traders on the floor want an electronic replica of the floor. The New York Stock Exchange is trying to please both. Will the hybrid' fly? Will it pass muster with the Securities and Exchange Commission? And, if so, will the buyside use it? ...
Will the Hybrid Fly? The Big Board has to please both the Buyside and the Floor.
The buyside wants an ECN. The traders on the floor want an electronic replica of the floor. The New York Stock Exchange is trying to please both. Will the hybrid' fly? Will it pass muster with the Securities and Exchange Commission? And, if so, will the buyside...
Mergers and acquisitions
TALK ABOUT empire has become a cliche. Historians and economists busy themselves comparing America's contemporary role with Rome, Napoleonic France and imperial Britain. They assume that empire is the only model for a state seeking to project power and influence--ignoring alternatives from the business world. After all, businesses confront many...
Neustadt, new institutionalism, and presidential decision making: a theory and test.
The institutionalization of a White House-centered presidential staff system is often described as a logical response by presidents to increasing leadership demands linked to the post-World War II growth in government size and complexity. In contrast, I take a supply-side perspective, using transaction-cost theory and insights from Richard Neustadt's Presidential...
The Role of FDI in Emerging Market Economies Compared to Other Forms of Financing: Past Developments and Implications for Financial Stability
This paper discusses the problems pertaining to defining what actually constitutes FDI and the measurement problems that result from the difficulties. The upshot is that the recorded items can vary widely from one country to the other and FDI statistics must therefore be interpreted with a sense of caution. It...
Army's Future Combat System shakes up procurement culture.
The Army soon will be soliciting industry bids for the next phase of the Future Combat System, a program that not only is unusual for its unorthodox approach to combat vehicle development, but also is managed by an aerospace firm, the Boeing Co. In this project, the...
Technical Indicators Show It's Too Soon to Be Bullish about the Economy.
By Michael Kahn, Sunday Business, London Knight Ridder/Tribune Business News Dec. 15--Tired of waiting for a clear trend in the stock market? Get used to it. If an emerging pattern continues, the major indexes could be in for 15 years of bouncing...
Industry Transcripts by Seeking Alpha
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infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
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Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
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Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
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Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
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Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
IndustryTop Rated
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- Valassis v. NAM Federal Trial Set for February; Judge Denies Pretrial Motions 3 votes


