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- Iowa State University and Johnson Controls Develop Relationship Based on Service
- Iowa State University, a land grant university that opened in 1858, serves 25,000 students and 6,000 faculty and staff. Maximize energy efficiency and equipment reliability of campus buildings. Utilize physical plant staff members effectively. Install the Johnson Controls, Inc. building automation system product line, including the current Metasys Facility Management...
- Case studies
- Marketing Targets
- Identifying marketing targets is important for successful marketing. There are several new and emerging potential marketing targets for value-added groups to consider. This paper discusses if one can create a sustainable product image that connects the consumer to one or the group, then one can develop a relationship that fosters...
- White papers 2006-01-01
- Resume Briefs
- A resume is a communication document that summarizes your qualifications: education, talents, skills, experience, interests and accomplishments. The resume is a marketing tool to assist you in obtaining employment interviews, approaching galleries, entering competitions, to accompany exhibitions, or for acceptance into academic programs/graduate school. Your resume is a unique personal...
- White papers 2005-12-22
- Parallel Research, Multiple Intellectual Property Right Protection Instruments, And The Correlation Among R&D Projects
- The choice of a research path in attacking scientific and technological problems is a significant component of firms' R&D (Research & Development) strategy. One of the findings of the patent races literature is that, in a competitive market setting, firms' non-cooperative choices of research projects display an excessive degree of...
- White papers 2005-09-01
- Web-Based Implementation Of Winter Maintenance Decision Support System Using GIS And Remote Sensing
- Winter maintenance, particularly snow removal and the stress of snow removal materials on public structures, is an enormous budgetary burden on municipalities and nongovernmental maintenance organizations in cold climates. Lately, geospatial technologies such as remote sensing, Geographic Information Systems GIS, and decision support tools are providing a valuable tool for...
- White papers 2005-05-01
- Emerging Issues for Geographical Indication Branding Strategies
- Branding strategies centering on the geographical origins of a product can provide a basis for differentiating commodity products. This paper describes the benefits and pitfalls (such as the threat of new entrants, oversupply, the broadening of boundaries to include more producers, and limiting generic use of such names) of using...
- White papers 2005-01-01
- The Outsourcing Bandwagon: Revolutionizing The Global Marketplace
- Offshore outsourcing, the process by which firms subcontract some of their work overseas, has become a key feature of an increasingly globalized economy. In the last few years, it has gathered great momentum and radically changed the equations governing worldwide business. Discussions and debates on the phenomenon have taken center-stage...
- White papers 2004-11-23
- Pharmaceuticals and Industrial Products in Crops: Economic Prospects and Impacts on Agriculture
- With modern bio-manufacturing, common crop species can be genetically engineered to synthesize and deliver a broad range of unique bio-molecules needed for medical or industrial use. Whereas the prospects of developing crops genetically engineered to produce pharmaceuticals and industrial products is exciting, there are many factors that may limit the...
- White papers 2004-11-01
- Commodity Dairy Industry Profile
- The U.S. government has provided support to dairy producers through a price support program, federal and state milk marketing orders and direct government payments. Milk production has shifted within the United States. During the 1990s, growth occurred in the Pacific Northwest, mountain states and western regions of California. During the...
- White papers 2004-09-01
- Direct Marketing - Getting Started
- Direct marketing involves selling products directly to the consumer in order to allow the producer the possibility of receiving a higher price. This usually involves three critical steps: making a direct connection to consumers; determining the consumer wants or needs; and offering products that meet those needs. Direct marketing may...
- White papers 2004-06-01
- Dairy Products Industry Profile
- Sales of dairy products such as ice cream and yogurt, account for tens of billions of dollars annually in the United States. Another way producers can capture a part of that billion-dollar market is by processing and selling their own line of value-added dairy products manufactured at their farms. The...
- White papers 2004-06-01
- Consumer Perceptions of Pasture-Raised Beef and Dairy Products: An Internet Study
- A number of small to midsize farmers in Iowa and across the United States have been raising beef and dairy cows on a pasture-based system. They supplement hay or grass silage on a seasonal basis so that the animals have a readily available source of feed in the winter months...
- White papers 2004-02-20
- Consumer Choices: Using Textile Labels
- Reading textile labels can help you make wise decisions about what to purchase and help you care for items you already own. Textile and apparel labels can help you consider alternative choices and make better buying decisions if you take time to read them. This publication gives a brief explanation...
- White papers 2003-11-01
- Direct Marketing: Your Rights and Responsibilities
- Many companies use direct mail and telemarketing to reach consumers. These companies get your name, address, telephone number, and other personal information in a variety of ways through phone directories, warranty cards, public records, purchases, 800 and 900 telephone numbers, membership lists, etc. This paper discusses about the various rights...
- White papers 2003-07-01
- Genetic Information In Agricultural Productivity And Product Development
- A prominent facet of last few changes in agriculture has been the advent of precision breeding techniques. Another has been an increase in the level of information inputs and outputs associated with agricultural production. This paper identifies ways in which these features may complement in expanding the variety of processed...
- White papers 2003-04-01
- Quality Management Systems in Agriculture Need and Opportunity
- Quality management systems, with their associated statistical process controls and traceability, are not new to world industry, but the concept is a radical departure from the generic commodity mindset that has typified agriculture. Trading undifferentiated commodities at constantly eroding margins provides little incentive for quality beyond that needed for minimal...
- White papers 2003-03-27
- Emerging Forms Of Competitive Advantage: Implications For Agricultural Producers
- Traditional recommendations for building sustainable competitive advantages revolve around differentiating a product from the competition along attributes that are important and relevant to customers. However, strategic approaches based on such notions do not represent viable options for companies competing in commodity markets characterized by a lack of physical product differentiation....
- White papers 2003-03-01
- Market-Driven Pricing Strategies
- From the executive summary: ‘Many small business owners operate under the delusion that they can be successful by selling their product at a lower price than anyone else. The analysis suggests that the aforesaid strategy only works for large companies who dominate a market.’ Thus, it is essential for organizations...
- White papers 2003-01-01
- A Pig’s Tale: Marketing Stories For New Value Chains
- Niche markets are considered high-risk ventures that are not expected to survive. Major mass markets that control billion-dollar inventories are the markets are admired. It is considered that mass markets, on account of their economies of scale, have resilience and reliability. The paper argues for the converse. It suggests that...
- White papers 2003-01-01
- Pricing Crafts
- From the executive summary: ‘Many small business owners operate under the delusion that they can be successful by selling their product at a lower price than anyone else. The analysis suggests that the aforesaid strategy only works for large companies who dominate a market.’ Thus, it is essential for organizations...
- White papers 2003-01-01
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