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- Five Strategies for Making a Smart App
- Any smart marketer today has to think about mobile. Here's how to figure out if an app should be part of your strategy. 1. Make it super useful. For many businesses — Starwood Hotels, Target, and Bank...
- Articles 2009-09-16
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- From Facebook to Apple: How to Fix the iPhone App Store
- The Apple iPhone App Store has been a lightning rod for criticism and controversy: a race to the bottom for app prices, FCC investigations, and strange app bannings just to start. It's gotten so bad that Apple VP Phil Schiller has been doing damage control. Now an important figure has...
- News items 2009-08-25
- Apple rejects iPhone app for containing "iPhone" in title
- You can use the word if it's descriptive, but not if it says what it does. Or something. The peculiar behaviour of Apple's App Store reviewers continues Tales from the Twilight Zone of the iPhone App Store, pt 946: Apple has rejected an ebook submitted by Macworld because...
- News items 2009-11-03
- T-Mobile U.S. ad inadvertently boosts sales of iPhone app
- By Katie MarsalPublished: 12:15 PM EST Sales of a year-old iPhone app doubled after a similar program for Android was prominently shown by a celebrity in a U.S. T-Mobile commercial.A new advertisement featuring alumni of Saturday Night Live playing around with the Android-powered myTouch 3G, shows comedian Dana Carvey using...
- News items 2009-10-23
- TomTom Debuts Navigation App on iPhone App Store
- TomTom joins a growing list of navigation apps available through Apple's App Store for the iPhone. The app lists for $99.99, placing it at the high-end of navigation applications. TomTom, the Dutch maker of automotive navigation systems, debuted a navigation application on Apple?s popular iPhone application store on Saturday, but...
- News items 2009-08-17
- Apple Allows iPhone App Upgrades Without App Store
- Apple developers previously had to post both paid and free versions of their mobile applications on Apple's App Store. That may become a thing of the past, however, now that Apple is allowing developers to integrate functionality into apps that lets users upgrade from the stripped-down, free version of an...
- News items 2009-10-17
- Aussie inspired by Britt Lapthorne to design iPhone app
- Comments 14 Video will begin in 5 seconds. What type of connection do you have? Note: A cookie will be set to keep your preferences. Use this form to: Your feedback was successfully sent. Netbooks must have THE LOOK Nat takes GPS for a spin Control your Universe at home...
- News items 2009-10-14
- Guardian.co.uk Planning Paid-For iPhone App
- Guardian.co.uk is preparing to launch an iPhone app and it’s likely to charge for it, paidContent:UK has learned.Guardian News & Media confirmed an app is “in the pipeline” and digital director Emily Bell told us: “It’s still in development, but we are working on an app which I can’t...
- External links 2009-09-30
- How Big Is the Apple iPhone App Economy? The Answer Might Surprise You
- If I were to tell you that Apple's app economy was worth more than $2.5 billion a year, you would laugh hysterically, shake your head and walk out of the room, yes? Surf on over to some other web site? But here I am telling you exactly that! According to...
- News items 2009-08-27
- Virgin Atlantic Releases iPhone App for People Afraid of Flying
- Virgin Atlantic Releases iPhone App for People Afraid of Flying Virgin Atlantic, the award-winning long-haul airline, today announced its highly acclaimed Flying Without Fear course -- with a success rate in excess of 98% -- is now available as an app for the iPhone and iPod touch from the App...
- News items 2009-11-03
- Why We Can't Have a Napster iPhone App (Or Android App, Or BlackBerry App...) [Napster]
- Copy this whole post to another site Napster's music service is part store, part radio, and attractively cheap. They know it'd be great on the iPhone, so much so that they've written an app—but they're not submitting it. Predictably, it's the money. The story comes packaged in an announcement about...
- News items 2009-09-01
- Wolfram Alpha's iPhone App Launches: Lots of Power, But at a High Price
- Quite a bit ahead of schedule, Wolfram Alpha's iPhone app appeared in the iTunes App Store today. The app, which costs $49.99, gives users full access to Wolfram Alpha's capabilities and greatly improves on the speed and ergonomics of Wolfram Alpha's mobile site. The company is targeting...
- News items 2009-10-18
- A Teenager's Dream: An iPhone App for Free Texting
- A recently released app that offers free text messages on the iPhone is welcome news to parents of teenagers upset over the cellphone bills of their hypertexting children. But can it be a sustainable business? TextPlus is an iPhone application that offers unlimited free text messaging from iPhones or iPod...
- News items 2009-08-25
- Napster's streaming music iPhone app put on ice
- With Spotify having announced that their streaming music iPhone app has been approved for the iPhone AppStore, we were expecting to see Napster's own streaming music app launching on the iPhone in the near future. But, according to the Best Buy-owned music subscription service, the Napster iPhone app has been...
- News items 2009-09-01
- Pepsi sorry for 'sexist' iPhone app
- Drinks firm PepsiCo accused by Twitter users of stereotyping women with iPhone app suggesting pick-up lines PepsiCo has apologised after it was accused of stereotyping women with an iPhone application for its Amp Energy drink helping users "score" on a date. The app featured 24...
- News items 2009-10-15
- Wolfram iPhone App Improves Upon Site Experience
- There's a way in which the just-released iPhone version of Wolfram Alpha makes more sense than the web version. The web version suggests a Google-like general search engine, which it is not; it's a "computational" or "fact engine" with a more limited range of use cases. It does what it does well...
- News items 2009-10-19
- Average iPhone app forgotten in 30 days
- The average iPhone app is used for less than 30 days, and fewer than 20% of iPhone users return to an app after they first download it. On average, less than 5% of iPhone owners will continue to use an app for more than 30 days and the figure...
- Articles 2009-02-20
- Retailers And Content Companies Flood The iPhone App Store For The Holidays
- With the holiday season coming up, it's worth taking a look at what retailers, mobile content companies, game-makers, and advertisers are doing on the iPhone's App store to capitalize on the big money-making event—especially since this is its first year and there's no past experiences to learn from. I...
- External links 2008-12-03
- Viper's new iPhone app replaces your keychain
- The Viper Smart Start app can control your car from wherever you are, as long as you have a data connection on your iPhone or iPod Touch.(Credit: Directed ElectronicsCar security company Directed Electronics is unveiling a new iPhone application Tuesday that lets customers control parts of their Viper SmartStart-enabled vehicle...
- News items 2009-10-13
- Social Good: iPhone App Lets You Give Work to Kenyan Refugees
- For the last few months, Mashable has been exploring the potential of social media for Social Good . We have seen the power of Twitter and Facebook utilized to raise hundreds of thousands of dollars for charity (and to potentially raise $1 million to fight...
- News items 2009-10-13
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