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- Selling Public Relations Research Internally: Changing The Mindset About Communications
- Major barriers to getting effective evaluation accomplished center on people: Senior managers who don't believe "this stuff" can be measured, and staff people, untutored in research, who fear any negative findings might be used against them. Experienced research specialists on the staff are key to getting effective evaluation sold, and...
- White papers 2000-10-01
- Fun Things To Do With Measurement
- The article states some worst things people have done with a measurement report: Threaten an editor or publisher, Fire someone, Use it as a coaster, Justify a program that may look good but doesn't deliver business value, File it away and Line the litter box. The point of measurement and...
- White papers 2001-08-01
- The Lawyer-Public Relations Counselor Dynamic
- Public relations practitioners and lawyers each were asked to sort 34 statements roughly onto a most agree/most disagree continuum. By analyzing the subjective responses to these statements, two types of public relations practitioners and two types of lawyers emerged. One public relations type, the Caring Collaborator, was marked...
- White papers 2000-02-04
- Managing The Information Superhighway
- Read in the article rapid advances in the technologies collectively called the "information superhighway" present both profound opportunities and challenges to public relations and communication management for organizations in the U.S. and around the world. The Web represents a new medium of communication. To public relations professionals, the Web is...
- White papers 2003-01-01
- Playing By The Rules: Relationships With Online Users
- Article discusses two online surveys were conducted to test the reliability and validity of using a Rules-Appropriate Testing Evaluation Scale RATES for diagnosing the health and strength of online organization-public relationships. The reliability of RATES was high and offered rich data for both quantitative and qualitative analysis. Use of statistical...
- White papers 2001-02-01
- The Magic Communication Machine
- This monograph examines the impact the Internet and other new technologies are having on public relations professionals, journalists, and the American public. It also researches the perceived credibility of the Internet, and studies the impact the new technologies are having on relationships between journalists and those who practice public relations....
- White papers 2003-01-01
- To Inform & Persuade: Public Relations From The Dawn Of Civilization
- Public relations is most often defined as the management function that seeks to establish and maintain mutually beneficial relationships between an organization, commercial or non-commercial, and the audiences or "publics" on which the success of these entities depends. Unlike advertising or marketing, with which it is often confused, professional public...
- White papers 2003-01-01
- Toward An Understanding Of How News Coverage And Advertising Impact Consumer Perceptions, Attitudes And Behavior
- Assessment of the impact of news coverage and advertising on consumer perceptions is typically managed by different organizations within large companies, or by different advertising and media relations agencies. Consequently, very little work has been done to understand whether and how these two forms of communication interact. If we can...
- White papers 2003-01-01
- Research Doesn't Have To Put You In The Poorhouse
- One doesn't have to spend a fortune or be broke when designing and carrying out public relations research and measurement projects. To save money, consider piggyback studies, secondary analysis, quick-tab polls, internet surveys, or intercept interviews. Mail, fax and e-mail studies are good for some purposes. Or, do own field...
- White papers 2001-02-01
- Advertising Value Equivalency
- The idea of Advertising Value Equivalency AVE has been around for many years. It has generated much debate in the Public Relations industry, with this debate focusing on both its reliability and validity. Many people are attracted to it because it appears able to put a dollar value on media...
- White papers 2003-01-01
- Guidelines For Measuring The Effectiveness Of PR Programs And Activities
- What is public relations measurement and evaluation? Basically, it is any and all research designed to determine the relative effectiveness or value of what is done in public relations. In the short-term, PR measurement and evaluation involves assessing the success or failure of specific PR programs, strategies, activities or tactics...
- White papers 2002-01-01
- What You Need To Know To Measure Investor Relations
- Public corporations serve many stakeholders: customers and prospects, employees, host communities, regulators and legislators, media, society as a whole and investors. Investors and those who influence investors are a multi-dimensional and interconnected constituency. To be effective, investor relation's executives need to understand the intricacies of this constituency and communicate well...
- White papers 2003-01-27
- Qualitative Methods For Assessing Relationships Between Organizations And Publics
- The purpose of this paper is to report qualitative methods of observing and evaluating relationships that could be used in focus groups and depth interviews. It explains that communication researchers and psychologists have identified many characteristics that describe the nature of a relationship and the outcomes of relationships. List of...
- White papers 2003-01-01
- Guidelines For Formative And Evaluative Research In Public Affairs
- The article tries to develop the narrative with the admittedly limited understanding of the constraints of the DOE system. In other words, we consider our recommendations feasible in this context. Further, we focus on appropriate procedures for formative and evaluative research rather than suggesting specific outcomes. The article organizes the...
- White papers 2001-03-01
Additional Resources
- New IPR and patent analysis on WiMAX/LTE 4G indicates more acquisitions for larger players, such as Intel, Qualcomm, Samsung, and Motorola.(MARKET INTELLIGENCE)
- Maravedis Inc. launched the first and only available report on WiMAX/LTE 4G Intellectual Property Rights, an exhaustive analysis of real-world IPR and patent data complemented by a comprehensive worldwide patent database. "We can't underestimate the impact of IPR. By the end of ...
- Research articles 2007-02-01
- GSM ASSOCIATION: GSM Association calls for greater resolve on IPR issues.
- M2 PRESSWIRE-24 December 1998-GSM ASSOCIATION: GSM Association calls for greater resolve on IPR issues C1994-98 M2 COMMUNICATIONS LTD RDATE:231298 The GSM Association today called for more 3rd Generation IPR Intellectual Property Rights focus between rival wireless patent holders, to find a...
- Research articles 1998-12-24
- Database-Aided IPR Due Diligence
- Since the US patent system takes a more liberal attitude towards the patentability of business methods and technology, patents form more of a core role in a US IP strategy. In the course of daily advising of clients, in particular IT, telecommunication and media clients, one has experienced an increase...
- White papers 2003-01-21
- IPR Buys Chiron Plant
- IPR PHARMACEUTICAlS INC., a wholiy owned subsidiarv of Zeneca Group, has acquired Chiron Corporation's plant and adjacent lands in Canovanas, Puerto Rico, as part of a plan to invest nearly $100 million in new facilities in Puerto Rico. The purch IPR PHARMACEUTICAlS...
- Research articles 1998-08-24
- IPR Lawyers, Spotlight, Help, Tarun!, Critical Path Security, Commodity Savvy
- IPR LAWYERSIPR LAWYERS
- Research articles 2005-05-08
- DUPONT SAFEGUARDS IPR
- AsiaInfo Services 03-20-2001 DuPont Safeguards IPR CHINA, Mar 20, 2001 AsiaPort via COMTEX -- Alex S. Campbell, president of DuPont Asia-Pacific Fluorochemicals, extended gratitude to efforts made by the Tianjin Government and the Tianjin Qua AsiaInfo Services ...
- Research articles 2001-03-20
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