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- iProspect Founder Fredrick Marckini Named Chief Global Search Officer of Isobar; Rob Murray to Lead Search Engine Marketing Firm iProspect in the U.S
- Isobar Makes a Global Commitment to Search; Appoints iProspect Founder to Global Role
- Research articles 2007-04-04
- Search Engine Marketing Firm iProspect Files Patent for Pay Per Click Advertising Bid Management Tool: iSEBA
- WATERTOWN, Mass. -- iProspect Becomes The First And Only Full-Service Search Engine Marketing Firm With Proprietary "Global Optimizing" Keyword Bidding Agent to Drive Pay Per Click Management Service Results
- Research articles 2004-07-27
- iProspect Awarded No. 1 Rating Among Search Engine Positioning Firms for Second Consecutive Term
- Business/Technology Editors
- Research articles 2002-07-23
- a21 Engages Search Engine Marketing Firm iProspect
- Leading Search Engine Marketing Firm to Drive Company's Web Marketing Initiatives
- Research articles 2007-07-17
- iProspect Earns a Top 3 Spot in Both SEO and Paid Search in Leading Analyst Firm's Search Engine Marketing Agency Constellation Report; SEM Firm Lauded for its Sophisticated Technology and Rigorous Employee Training
- WATERTOWN, Mass. -- iProspect www.iprospect.com, the Original Search Engine Marketing Firm, today announced it has been named one of the top three companies in both the natural search engine optimization and paid search marketplaces in the just-published JupiterResearch "Search Engine Marketing Agency Constellation" report.
- Research articles 2006-08-15
- Search Engine Marketing Firm iProspect Unveils Powerful Pay Per Click Advertising Bid Management Tool
- SAN JOSE, Calif. -- iSEBATM Only Keyword Bidding Tool Available From A Full-Service SEM Firm to "Globally Optimize" Results Across Entire Campaigns
- Research articles 2004-08-02
- iProspect's Natural SEO Keyword Length Study
- In order to gain a quantitative understanding of the extent to which the number of words in a keyword phrase that is queried in a search engine impacts the number of search referrals a website receives from the natural (or "Organic") search results produced by that query, iProspect analyzed three...
- White papers 2004-11-01
- iProspect Search Engine Marketer Job Function Study
- The authors study reveals some interesting findings about the relative maturity of the search engine marketing channels as reflected by how organizations who are utilizing search engine marketing are dedicating human resources to its management. Key among the findings relating to the current search engine marketer community is that search...
- White papers 2006-05-01
- iProspect Search Engine User Attitudes
- In order to gain a quantitative understanding of the Internet user community's attitudes toward search engine loyalty, the iProspect Search Engine User Attitudes Survey was developed through a partnership between iProspect, WebSurveyor, Stratagem Research and Survey Sampling International SSI. This survey was developed as a follow-up to many of the...
- White papers 2004-05-01
- iProspect Search Engine User Attidudes
- In order to gain a quantitative understanding of the Internet user community's attitudes toward search engine loyalty, the iProspect Search Engine User Attitudes Survey was developed through a partnership between iProspect, WebSurveyor, Stratagem Research and Survey Sampling International SSI. This survey was developed as a follow-up to many of the...
- White papers 2004-05-01
- Search Engine Marketing Ethics: Adhere to the Highest Standard
- The company has invested untold time and resources to create its brand image - both online and offline. And just as participating in unethical sales, marketing and advertising practices offline can result in negative publicity, sanctions by trade organizations, or actions by government/law enforcement authorities - unethical online tactics (particularly...
- White papers 2004-11-05
- Minimizing the Impact of Website Content/Design Changes on Brand Visibility in Google
- In the past, iProspect has contacted search engines on behalf of clients to request priority crawling of their site due to a domain change, and many times depending on the size and stature of the brand, iProspect has received a favorable response. Again, even if the search engines were to...
- White papers 2004-10-29
- SEM Vertical Industry Focus: Pharmaceutical
- One of the main focuses of a drug manufacturer's SEM campaign is to attract Internet users to their website who are looking for information by searching on the specific drug's name. Although obtaining search engine rankings on a specific drug's name may seem automatic for the manufacturer of that drug,...
- White papers 2005-03-28
- iProspect Outsourced SEO Metrics ROI Study
- The iProspect Outsourced SEO Metrics & ROI Study finds that a significantly greater number of search marketers who outsource the management of their natural search engine optimization SEO to an SEM firm - who also participate in paid search advertising and can measure the return on investment of both their...
- White papers 2005-08-01
Additional Resources
- iProspect Natural SEO Outsourcing Study
- The iProspect Natural SEO Outsourcing Study finds that a majority of search marketers - who outsource the management of their natural search engine optimization SEO to an SEM firm - encounter obstacles that prohibit them from implementing the changes to their websites recommended by their SEM vendors. The most frequent,...
- White papers 2005-08-01
- iProspect.com Lures Former Bain & Company Consultant Adding First Layer of Professional Management to Upstart Dot-com
- Business/Technology Editors ARLINGTON, Mass.--BUSINESS WIRE--April 5, 2000 Search Engine Positioning Firm Hires Robert J. Murray as Executive Vice President To Manage the Firm's Hyper-Growth iProspect.com today announced that it has hired former strategic business consultant Robert J. Murray as Executive Vice President. Murray, a 1998...
- Research articles 2000-04-05
- DeVry University Retains Strategic Marketing Firms; Mphasis Integrated, Critical Mass and iProspect to Focus on Specific Initiatives Designed to Enhance Strategic Marketing Efforts
- OAKBROOK TERRACE, Ill. -- DeVry University, one of the largest degree-granting higher education systems in North America, announced it has retained Critical Mass, a top web design agency; iProspect, a leading search engine marketing agency; and Mphasis Integrated, a full service marketing and communications company, to enhance its marketing and...
- Research articles 2005-03-24
- Yahoo Shutting Down Paid Inclusion
- Yahoo is discontinuing its paid inclusion service, Search Submit. This was revealed at the iProspect/Range Online Media Client Summit on a panel moderated by Danny Sullivan. Sullivan's Search Engine Land received the following statement from Yahoo:We are committing our resources and efforts to our core areas of focus, including improving...
- News items 2009-10-16
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