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	<title><![CDATA[iprospect and search engine Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/iprospect+and+search+engine.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to iprospect and search engine]]></description>
	<s:counts start="0" returned="14" found="14" />
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		<title><![CDATA[a21 Engages Search Engine Marketing Firm iProspect]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_July_17/ai_n19376891]]></link>
		<description><![CDATA[Leading Search Engine Marketing Firm to Drive Company's Web Marketing Initiatives]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 17 Jul 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/iprospect.html"><![CDATA[iProspect]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[search engine]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine+marketing.html"><![CDATA[search engine marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[iProspect Founder Fredrick Marckini Named Chief Global Search Officer of Isobar; Rob Murray to Lead Search Engine Marketing Firm iProspect in the U.S]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_April_4/ai_n27193171]]></link>
		<description><![CDATA[Isobar Makes a Global Commitment to Search; Appoints iProspect Founder to Global Role]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 04 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/iprospect.html"><![CDATA[iProspect]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[search engine]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine+marketing.html"><![CDATA[search engine marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[iProspect Earns a Top 3 Spot in Both SEO and Paid Search in Leading Analyst Firm's Search Engine Marketing Agency Constellation Report; SEM Firm Lauded for its Sophisticated Technology and Rigorous Employee Training]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_August_15/ai_n26957725]]></link>
		<description><![CDATA[WATERTOWN, Mass. -- iProspect www.iprospect.com, the Original Search Engine Marketing Firm, today announced it has been named one of the top three companies in both the natural search engine optimization and paid search marketplaces in the just-published JupiterResearch "Search Engine Marketing Agency Constellation" report.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 15 Aug 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/iprospect.html"><![CDATA[iProspect]]></category>
		<category domain="http://resources.bnet.com/topic/paid+search.html"><![CDATA[paid search]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[search engine]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine+marketing.html"><![CDATA[search engine marketing]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine+optimization.html"><![CDATA[search engine optimization]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[iProspect Search Engine Marketer Job Function Study]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242294]]></link>
		<description><![CDATA[The authors study reveals some interesting findings about the relative maturity of the search engine marketing channels as reflected by how organizations who are utilizing search engine marketing are dedicating human resources to its management. Key among the findings relating to the current search engine marketer community is that search...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine+marketing.html"><![CDATA[Search Engine Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/iprospect.html"><![CDATA[iProspect]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
	</item>
	<item>
		<title><![CDATA[iProspect Outsourced SEO Metrics ROI Study]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161798]]></link>
		<description><![CDATA[The iProspect Outsourced SEO Metrics & ROI Study finds that a significantly greater number of search marketers who outsource the management of their natural search engine optimization SEO to an SEM firm - who also participate in paid search advertising and can measure the return on investment of both their...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/paid+search.html"><![CDATA[Paid Search]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine+optimization.html"><![CDATA[Search Engine Optimization]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://resources.bnet.com/topic/iprospect.html"><![CDATA[iProspect]]></category>
		<category domain="http://resources.bnet.com/topic/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://resources.bnet.com/topic/paid+search+advertising.html"><![CDATA[Paid Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/roi%252ftco.html"><![CDATA[Roi/Tco]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[SEM Vertical Industry Focus: Pharmaceutical]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161806]]></link>
		<description><![CDATA[One of the main focuses of a drug manufacturer's SEM campaign is to attract Internet users to their website who are looking for information by searching on the specific drug's name. Although obtaining search engine rankings on a specific drug's name may seem automatic for the manufacturer of that drug,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 28 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/iprospect.html"><![CDATA[iProspect]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
	</item>
	<item>
		<title><![CDATA[Search Engine Marketing Ethics: Adhere to the Highest Standard]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161800]]></link>
		<description><![CDATA[The company has invested untold time and resources to create its brand image - both online and offline. And just as participating in unethical sales, marketing and advertising practices offline can result in negative publicity, sanctions by trade organizations, or actions by government/law enforcement authorities - unethical online tactics (particularly...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 05 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine+marketing.html"><![CDATA[Search Engine Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/iprospect.html"><![CDATA[iProspect]]></category>
		<category domain="http://resources.bnet.com/topic/web+site.html"><![CDATA[Web Site]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[iProspect's Natural SEO Keyword Length Study]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242300]]></link>
		<description><![CDATA[In order to gain a quantitative understanding of the extent to which the number of words in a keyword phrase that is queried in a search engine impacts the number of search referrals a website receives from the natural (or "Organic") search results produced by that query, iProspect analyzed three...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/search+engine+optimization.html"><![CDATA[Search Engine Optimization]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://resources.bnet.com/topic/iprospect.html"><![CDATA[iProspect]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
	</item>
	<item>
		<title><![CDATA[Minimizing the Impact of Website Content/Design Changes on Brand Visibility in Google]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161802]]></link>
		<description><![CDATA[In the past, iProspect has contacted search engines on behalf of clients to request priority crawling of their site due to a domain change, and many times depending on the size and stature of the brand, iProspect has received a favorable response. Again, even if the search engines were to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 29 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://resources.bnet.com/topic/iprospect.html"><![CDATA[iProspect]]></category>
		<category domain="http://resources.bnet.com/topic/web+site.html"><![CDATA[Web Site]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Search Engine Marketing Firm iProspect Unveils Powerful Pay Per Click Advertising Bid Management Tool]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_August_2/ai_n6136760]]></link>
		<description><![CDATA[SAN JOSE, Calif. -- iSEBATM Only Keyword Bidding Tool Available From A Full-Service SEM Firm to "Globally Optimize" Results Across Entire Campaigns]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 02 Aug 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/iprospect.html"><![CDATA[iProspect]]></category>
		<category domain="http://resources.bnet.com/topic/pay-per-click+advertising.html"><![CDATA[pay-per-click advertising]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[search engine]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine+marketing.html"><![CDATA[search engine marketing]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[tool]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Search Engine Marketing Firm iProspect Files Patent for Pay Per Click Advertising Bid Management Tool: iSEBA]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_July_27/ai_n6126077]]></link>
		<description><![CDATA[WATERTOWN, Mass. -- iProspect Becomes The First And Only Full-Service Search Engine Marketing Firm With Proprietary "Global Optimizing" Keyword Bidding Agent to Drive Pay Per Click Management Service Results]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 27 Jul 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/iprospect.html"><![CDATA[iProspect]]></category>
		<category domain="http://resources.bnet.com/topic/pay-per-click+advertising.html"><![CDATA[pay-per-click advertising]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[search engine]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine+marketing.html"><![CDATA[search engine marketing]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[tool]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[iProspect Search Engine User Attidudes]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161799]]></link>
		<description><![CDATA[In order to gain a quantitative understanding of the Internet user community's attitudes toward search engine loyalty, the iProspect Search Engine User Attitudes Survey was developed through a partnership between iProspect, WebSurveyor, Stratagem Research and Survey Sampling International SSI. This survey was developed as a follow-up to many of the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 May 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://resources.bnet.com/topic/iprospect.html"><![CDATA[iProspect]]></category>
		<category domain="http://resources.bnet.com/topic/business+structures.html"><![CDATA[Business Structures]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[iProspect Search Engine User Attitudes]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162019]]></link>
		<description><![CDATA[In order to gain a quantitative understanding of the Internet user community's attitudes toward search engine loyalty, the iProspect Search Engine User Attitudes Survey was developed through a partnership between iProspect, WebSurveyor, Stratagem Research and Survey Sampling International SSI. This survey was developed as a follow-up to many of the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 May 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://resources.bnet.com/topic/iprospect.html"><![CDATA[iProspect]]></category>
		<category domain="http://resources.bnet.com/topic/business+structures.html"><![CDATA[Business Structures]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[iProspect Awarded No. 1 Rating Among Search Engine Positioning Firms for Second Consecutive Term]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2002_July_23/ai_89415820]]></link>
		<description><![CDATA[Business/Technology Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 23 Jul 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/iprospect.html"><![CDATA[iProspect]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[search engine]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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