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- iProspect Founder Fredrick Marckini Named Chief Global Search Officer of Isobar; Rob Murray to Lead Search Engine Marketing Firm iProspect in the U.S
- Isobar Makes a Global Commitment to Search; Appoints iProspect Founder to Global Role
- Research articles 2007-04-04
- MySpace and YouTube: Bad Marketing?
- Is YouTube and MySpace the future of marketing? Maybe, but right now both of these sites don't carry the clout to get shoppers to dig in their wallets and spend cash. New research out from iProspect and JupiterResearch found that both MySpace and YouTube only got two percent of online...
- Blog posts 2007-05-10
- Search Engine Marketing Firm iProspect Files Patent for Pay Per Click Advertising Bid Management Tool: iSEBA
- WATERTOWN, Mass. -- iProspect Becomes The First And Only Full-Service Search Engine Marketing Firm With Proprietary "Global Optimizing" Keyword Bidding Agent to Drive Pay Per Click Management Service Results
- Research articles 2004-07-27
- iProspect Awarded No. 1 Rating Among Search Engine Positioning Firms for Second Consecutive Term
- Business/Technology Editors
- Research articles 2002-07-23
- a21 Engages Search Engine Marketing Firm iProspect
- Leading Search Engine Marketing Firm to Drive Company's Web Marketing Initiatives
- Research articles 2007-07-17
- iProspect Earns a Top 3 Spot in Both SEO and Paid Search in Leading Analyst Firm's Search Engine Marketing Agency Constellation Report; SEM Firm Lauded for its Sophisticated Technology and Rigorous Employee Training
- WATERTOWN, Mass. -- iProspect www.iprospect.com, the Original Search Engine Marketing Firm, today announced it has been named one of the top three companies in both the natural search engine optimization and paid search marketplaces in the just-published JupiterResearch "Search Engine Marketing Agency Constellation" report.
- Research articles 2006-08-15
- Autobytel Taps Former AOL and iProspect Search Executive Jon Rosen as Senior VP, Web Business Operations
- IRVINE, Calif. -- Former President of Highly Respected Search Marketing Firm to Lead Web Business Operations for Autobytel's Expanded Media Efforts, Including Advertising, Search, and Syndication
- Research articles 2006-06-27
- Search Engine Marketing Firm iProspect Unveils Powerful Pay Per Click Advertising Bid Management Tool
- SAN JOSE, Calif. -- iSEBATM Only Keyword Bidding Tool Available From A Full-Service SEM Firm to "Globally Optimize" Results Across Entire Campaigns
- Research articles 2004-08-02
- iProspect's Natural SEO Keyword Length Study
- In order to gain a quantitative understanding of the extent to which the number of words in a keyword phrase that is queried in a search engine impacts the number of search referrals a website receives from the natural (or "Organic") search results produced by that query, iProspect analyzed three...
- White papers 2004-11-01
- How to Select the Right SEM Firm
- With so many Search Engine Marketing SEM firms offering such a wide range of service and pricing options, it can be extremely difficult to decide which one is best. As is the case with so many large undertakings, this is a process that is best managed by breaking it down...
- White papers 2005-03-16
- iProspect Search Engine Marketer Job Function Study
- The authors study reveals some interesting findings about the relative maturity of the search engine marketing channels as reflected by how organizations who are utilizing search engine marketing are dedicating human resources to its management. Key among the findings relating to the current search engine marketer community is that search...
- White papers 2006-05-01
- iProspect Search Engine User Attitudes
- In order to gain a quantitative understanding of the Internet user community's attitudes toward search engine loyalty, the iProspect Search Engine User Attitudes Survey was developed through a partnership between iProspect, WebSurveyor, Stratagem Research and Survey Sampling International SSI. This survey was developed as a follow-up to many of the...
- White papers 2004-05-01
- iProspect Search Engine User Attidudes
- In order to gain a quantitative understanding of the Internet user community's attitudes toward search engine loyalty, the iProspect Search Engine User Attitudes Survey was developed through a partnership between iProspect, WebSurveyor, Stratagem Research and Survey Sampling International SSI. This survey was developed as a follow-up to many of the...
- White papers 2004-05-01
- Search Engine Marketing Ethics: Adhere to the Highest Standard
- The company has invested untold time and resources to create its brand image - both online and offline. And just as participating in unethical sales, marketing and advertising practices offline can result in negative publicity, sanctions by trade organizations, or actions by government/law enforcement authorities - unethical online tactics (particularly...
- White papers 2004-11-05
- iProspect Natural SEO Outsourcing Study
- The iProspect Natural SEO Outsourcing Study finds that a majority of search marketers - who outsource the management of their natural search engine optimization SEO to an SEM firm - encounter obstacles that prohibit them from implementing the changes to their websites recommended by their SEM vendors. The most frequent,...
- White papers 2005-08-01
- Minimizing the Impact of Website Content/Design Changes on Brand Visibility in Google
- In the past, iProspect has contacted search engines on behalf of clients to request priority crawling of their site due to a domain change, and many times depending on the size and stature of the brand, iProspect has received a favorable response. Again, even if the search engines were to...
- White papers 2004-10-29
- Surviving the Thunderdome: SEM Advice for Online Retailers
- One has products to sell, and one is selling them online. One is competing within the online retail marketplace - one of the most competitive sales and marketing environments on earth. It's as if one is in the Thunderdome with the hatch locked behind. This paper provides some advice to...
- White papers 2005-05-20
- The Power of Partnering: Linking Your Way to Increased Visibility
- Linking opportunities exist in places so obvious that one probably overlooks them - from partners and affiliates, to advertisers and vendors. Leveraging existing business relationships is a no-brainer to jump-start an effective linking strategy. An immediate benefit to starting this way is "manageability of scale." The potential universe of sites...
- White papers 2005-11-22
- SEM Vertical Industry Focus: Pharmaceutical
- One of the main focuses of a drug manufacturer's SEM campaign is to attract Internet users to their website who are looking for information by searching on the specific drug's name. Although obtaining search engine rankings on a specific drug's name may seem automatic for the manufacturer of that drug,...
- White papers 2005-03-28
- The Power of Creative Tactics on Paid Search Auctions
- Although optimization of bid prices is a critically important area, it is only half of the challenge. Improving the landing pages and advertising creative, adding keywords to the campaign, increasing the site's conversion power, and adding negative matches all affect the conversions and cost equation. A comprehensive pay per click...
- White papers 2005-07-27
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