Is YouTube and MySpace the future of marketing? Maybe, but right now both of these sites don't carry the clout to get shoppers to dig in their wallets and spend cash. New research out from iProspect and JupiterResearch found that both MySpace and YouTube only got two percent of online...
The authors study reveals some interesting findings about the relative maturity of the search engine marketing channels as reflected by how organizations who are utilizing search engine marketing are dedicating human resources to its management. Key among the findings relating to the current search engine marketer community is that search...
Linking opportunities exist in places so obvious that one probably overlooks them - from partners and affiliates, to advertisers and vendors. Leveraging existing business relationships is a no-brainer to jump-start an effective linking strategy. An immediate benefit to starting this way is "manageability of scale." The potential universe of sites...
The iProspect Natural SEO Outsourcing Study finds that a majority of search marketers - who outsource the management of their natural search engine optimization SEO to an SEM firm - encounter obstacles that prohibit them from implementing the changes to their websites recommended by their SEM vendors. The most frequent,...
The iProspect Outsourced SEO Metrics & ROI Study finds that a significantly greater number of search marketers who outsource the management of their natural search engine optimization SEO to an SEM firm - who also participate in paid search advertising and can measure the return on investment of both their...
Although optimization of bid prices is a critically important area, it is only half of the challenge. Improving the landing pages and advertising creative, adding keywords to the campaign, increasing the site's conversion power, and adding negative matches all affect the conversions and cost equation. A comprehensive pay per click...
One has products to sell, and one is selling them online. One is competing within the online retail marketplace - one of the most competitive sales and marketing environments on earth. It's as if one is in the Thunderdome with the hatch locked behind. This paper provides some advice to...
One of the main focuses of a drug manufacturer's SEM campaign is to attract Internet users to their website who are looking for information by searching on the specific drug's name. Although obtaining search engine rankings on a specific drug's name may seem automatic for the manufacturer of that drug,...
With so many Search Engine Marketing SEM firms offering such a wide range of service and pricing options, it can be extremely difficult to decide which one is best. As is the case with so many large undertakings, this is a process that is best managed by breaking it down...
As natural search engine optimization has become a popular way to attract visitors to websites competition for the top positions in search engines has becomes aggressive as have tact to get a search engine algorithm to prefer one site over all others on specific key word phrases. This natural progression...
The company has invested untold time and resources to create its brand image - both online and offline. And just as participating in unethical sales, marketing and advertising practices offline can result in negative publicity, sanctions by trade organizations, or actions by government/law enforcement authorities - unethical online tactics (particularly...
In order to gain a quantitative understanding of the extent to which the number of words in a keyword phrase that is queried in a search engine impacts the number of search referrals a website receives from the natural (or "Organic") search results produced by that query, iProspect analyzed three...
In the past, iProspect has contacted search engines on behalf of clients to request priority crawling of their site due to a domain change, and many times depending on the size and stature of the brand, iProspect has received a favorable response. Again, even if the search engines were to...
In order to gain a quantitative understanding of the Internet user community's attitudes toward search engine loyalty, the iProspect Search Engine User Attitudes Survey was developed through a partnership between iProspect, WebSurveyor, Stratagem Research and Survey Sampling International SSI. This survey was developed as a follow-up to many of the...
In order to gain a quantitative understanding of the Internet user community's attitudes toward search engine loyalty, the iProspect Search Engine User Attitudes Survey was developed through a partnership between iProspect, WebSurveyor, Stratagem Research and Survey Sampling International SSI. This survey was developed as a follow-up to many of the...
LONDON -- Search Engine Strategies today announced that Fredrick Marckini, the Chief Global Search Officer at Isobar, will be a keynote speaker at the Search Engine Strategies SES London 2008 Conference & Expo to be held this month at the Business Design Center in Islington. Fredrick founded iProspect...
SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site on a segment-by-segment basis. As the first and only non-intrusive solution available,...
Wireless News12-13-2007Search Engine Strategies Touts Successful Chicago ShowWIRELESS NEWS-December 13, 2007-Search Engine Strategies Touts Successful Chicago Show C2007 10Meters - http://www.10meters.com About 3,000 marketers, brands, and agencies journeyed to the Midwest last week for the 9th annual Search Engine Strategies SES Chicago show, which took place December 3-7. Validating...
Buzzworthy Keynotes and Revamped Sessions Attracted High Caliber Delegates in 2007 CHICAGO -- About 3,000 marketers, brands, and agencies journeyed to the Midwest last week for the 9th annual Search Engine Strategies SES Chicago show, which took place December 3-7, 2007. Validating the success of the event, conference...
These days, advertising your product or service requires much more than simply a print ad campaign or even a television blitz. To reach today's consumers in the most efficient manner, you need a mix of offline and online ads. And while many advertisers are already aware of the power of...
