BNET Industries

Ipsos-ASI Inc.

is in the Business Services Industry

Last Fiscal Year Sales:$17.5M
  • Private
  • US
Dow Jones Description

We at Ipsos ASI believe that successful advertising builds stronger brands. Ipsos ASI, founded in 1962, offers marketers state-of-the-art advertising research built on 40 years of experience, using measures predictive of in-market performance across the various stages of advertising development and implementation. Our services are used around the world by advertisers to leverage their advertising investments. This makes Ipsos ASI the largest provider of advertising pre-testing services in the world. Although our history is rooted in copy testing, were much more, providing leading services in the areas of advertising tracking and brand equity evaluation. Ipsos ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment. Our commitment is to provide insights to advertisers to help in the development, evaluation, and improvement of their advertising efforts. This is why Ipsos ASI can help you build stronger brands. Ipsos ASI is a member of the Ipsos Group, a leading global survey-based research company. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting and modeling and consulting, with offices in over 40 countries. The Paris-based company was founded in 1975 and has been listed on the Paris Stock Exchange since 1999. In the U.S., Ipsos...

Co-President
Peter Haslett
Number of Employees 50
Contact Information

301 Merit 7

Norwalk, Connecticut 06851

www.ipsos-asi.c...

(203) 840-3400

NAICS Code Research and Development in the Social Sciences and Humanities: 541720

News & Analysis

ipsos-asi inc. - All News and Analysis

Decision Makers

Name (plus bio) Position
Peter Haslett Co-President
Lana Busignani Senior Vice President, Ipsos Asi
Bob Fogg Vice President, Ad Testing Client Service
Kurt Palmquist Ipsos Asi Welcomes Vice President
Rod Keller Ipsos Asi Welcomes Vice President
Sal Polito Vice President
Colin Seely Account Director
Dottie Kersey Manager, Admin
Nisha Asarpota Research Manager
Ipsos ASI
Pam Maltby Head of New Business Development for Ipsos Asi

Board of Directors

Name (plus bio) Position
Gerald C. Lukeman Chairman

Organization Position Status
Ipsos-ASI, Inc. Co-President Current

Organization Position Status
Ipsos-ASI, Inc. Senior Vice President, Ipsos Asi Current

Organization Position Status
Ipsos-ASI, Inc. Vice President, Ad Testing Client Service Current
O'Connell Group Recruiter Current
Procter & Gamble Associate Research Director Former
United States Military Academy Former

Organization Position Status
Ipsos-ASI, Inc. Ipsos Asi Welcomes Vice President Current

Organization Position Status
Ipsos-ASI, Inc. Ipsos Asi Welcomes Vice President Current

Sal Polito, Vice President with Ipsos-ASI, has acquired a specialization in advertising and brand equity research for the past three years. Sal services clients across several sectors including consumer packaged goods, pharmaceutical, retail and financial services. In his role, Sal monitors the effectiveness of their advertising campaigns across all media, and to consult on all levels of the advertising process, including creative strategy, communication and media planning. Sal provides ongoing learning about advertising to his clients based on the company's detailed database and norms for the various business sectors.

Organization Position Status
Hand In Media Vice President With Ipsos, Asi Current
Ipsos-ASI, Inc. Vice President Current

Organization Position Status
Ipsos-ASI, Inc. Account Director Current
Foote, Cone Belding Account Director Former
Foote, Cone Belding Account Executive, Media Planner Former

Organization Position Status
Ipsos-ASI, Inc. Manager, Admin Current

Organization Position Status
Faith In Place Research Manager With Ipsos Asi Current
Ipsos-ASI, Inc. Research Manager Current
Faith In Place Board of Directors Current
Loyola University Ms In Integrated Marketing Communications Former

Organization Position Status
Ipsos-ASI, Inc. Current

Organization Position Status
Ipsos-ASI, Inc. Head of New Business Development for Ipsos Asi Current

Organization Position Status
Ipsos-ASI, Inc. Chairman Current