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- Ten Guidelines for Successful Brand Management
- Today, markets are highly fragmented, competition is fierce, shelves are crowded, and private labels are stronger. On top of this, growth is limited, budgets are reduced, and short-term promotions are often the only weapon considered to grow a brand. In these conditions, launching a new product or a line extension,...
- White papers 2004-11-15
Additional Resources
- Henri Wallard Joins Ipsos
- Business Editors/High-Tech Writers PARIS--BUSINESS WIRE--Oct. 1, 2002 Ipsos (REUTERS:ISOS.LN) (BLOOMBERG:IPSO NM) (SICOVAM:7329) co-Presidents, Jean-Marc Lech and Didier Truchot, are pleased to announce the appointment of Henri Wallard as Ipsos C.E.O. He will manage Market Research activities for Ipsos in the services sectors, and will also have direct responsibility...
- Research articles 2002-10-01
- Latest Acquisition Places Ipsos Among Top 10 Market Research Companies in the U.S.; Third Purchase in Less Than 12 Months Strengthens Company's Growing Presence in U.S. Research Sector
- Business Editors NEW YORK--BUSINESS WIRE--MARCH 5, 2001 The Ipsos Group today announced it has completed its acquisition of the Market Research Division of the NPD Group, the third major North American acquisition by Ipsos in the last year. The deal places Ipsos among the Top 10 market research...
- Research articles 2001-03-05
- Canadians Keep Memories in 'Inboxes' Instead of Shoe Boxes; MSN Canada / Ipsos-Reid online poll reveals Canada's shifting email habits.
- VANCOUVER, BRITISH COLUMBIA, May 14, 2007 CCNMatthews via COMTEX -- Wedding invitations, birth announcements and breakups. An online poll released today by Ipsos-Reid / MSN Canada, a division of Microsoft Canada Co. finds that 76% of Canadians are VANCOUVER, BRITISH COLUMBIA, May 14, 2007 (CCNMatthews...
- Research articles 2007-05-14
- Survey says, packaging pays off.(Market Research & Data)(survey sponsored by DuPont and conducted by Ipsos Public Affairs)(Brief Article)
- Nearly three quarters of U.S. consumers (72 percent) are willing to pay more for improved food and beverage packaging that guarantees freshness, according to a new survey sponsored by DuPont and conducted by Ipsos Public Affairs. The survey queried 1 Nearly three quarters of U.S. consumers...
- Research articles 2005-11-01
- NFO Worldwide, Inc. and IPSOS, S.A. Agree To Pursue Independent European Access Panel Strategies
- GREENWICH, Conn. and PARIS--BUSINESS WIRE--June 16, 1999-- NFO Worldwide, Inc. (NYSE:NFO) and IPSOS, S.A. jointly announced today that they will pursue independent strategies for access panel activities within Europe. As part of the agreement, the companies agreed to terminate their almost 4-year joint venture relationship, and IPSOS agreed to...
- Research articles 1999-06-16
- Online Banner Ads as Effective as Television Ads in Building Brand Awareness, New Ipsos-ASI Research Confirms
- NORWALK, Conn.--BUSINESS WIRE--Feb. 17, 1999-- Ipsos-ASI Announces First Syndicated Research Database to Measure Online Advertising Effectiveness Ipsos-ASI, the worldwide leader in advertising market research for both television and the Internet, today released a new research study indicating that online banner advertisements are as effective as television advertisements...
- Research articles 1999-02-17
- Clear Channel Radio Will Encode Its Houston Radio Broadcasts for The Media Audit / Ipsos Electronic Measurement Test
- SAN ANTONIO -- Clear Channel Radio today announced it will encode broadcasts from its Houston, Texas, radio stations for the upcoming test of The Media Audit / Ipsos electronic-measurement system.
- Research articles 2006-03-20
- Study by Ipsos Public Affairs for FindLaw finds fewer people getting
- In a 3 percent drop from a year ago, a national study conducted by Ipsos Public Affairs for FindLaw, suggests that 41 percent of adults currently have wills.
- Research articles 2003-09-29
- Cumulus Media Inc. to Participate in Test of Electronic Measurement System Devised by The Media Audit/Ipsos
- ATLANTA -- Cumulus Media Inc. (NASDAQ: CMLS) today announced that it will encode broadcasts from its Houston, Texas radio stations to participate in the upcoming test of an electronic ratings measurement system devised by The Media Audit and Ipsos.
- Research articles 2006-03-22
- Market research company Ipsos Insight inks Westbury lease
- Local brokers have spent a year trying to fill the Westbury space Internet retailer 1-800-Flowers.com left behind when it planted itself in nearby Carle Place. Now they're reaping results. In one of this year's bigger leases, market research company Ipsos Insight leased 34,000 square feet at 1600...
- Research articles 2007-04-06
- Internet Access: Online Banner Ads as Effective as Television Ads in Building Brand Awareness, New Ipsos-ASI Research Confirms - Internet/Web/Online Service Information
- Ipsos-ASI, the worldwide leader in advertising market research for both television and the Internet, Wednesday released a new research study indicating that online banner advertisements are as effective as television advertisements in their ability to significantly increase consumer awareness of brands. According to the research, the recall level...
- Research articles 1999-02-22
- Why Canadian Net Users Aren't Buying Online
- A recent study of Canadian Internet users from Ipsos-Reid determines that 46% of those users who have never bought something directly from the Internet say they have not done so because they prefer to shop in other ways. As for the procedure of buying online, Net users told Ipsos that...
- White papers 2003-07-01
- Nfo Research, Inc. Launches Access Panel Services In Europe; Enters Joint Venture With Major European Market Research Company
- GREENWICH, Connecticut--BUSINESS WIRE--June 20, 1995--NFO Research, Inc. (NASDAQ:NFOR) today announced that it has signed an agreement in principle with IPSOS, S.A., a major European marketing research firm, and L & T Participations, an IPSOS affiliate, to launch access panel activities in Europe.
- Research articles 1995-06-20
- Canadians Keep Memories in 'Inboxes' Instead of Shoe Boxes; MSN Canada
- TORONTO, ONTARIO, May 14, 2007 CCNMatthews via COMTEX -- Wedding invitations, birth announcements and breakups. An online poll released today by Ipsos-Reid / MSN Canada, a division of Microsoft Canada Co. finds that 76% of Canadians are creating 'v TORONTO, ONTARIO, May 14, 2007 (CCNMatthews via...
- Research articles 2007-05-14
- Argentina: Media Metrix starts operations in Buenos Aires.
- Media Metrix, the US Internet audience measuring company, has associated with the Argentinean subsidiary of Ipsos to set up an office in Buenos Aires to develop ratings of the local Web Sistes. Initial investments planned by Media Metrix in Argentina Media Metrix, the US Internet audience...
- Research articles 2000-04-06
- iPod and MP3 players top US Christmas wish lists
- WASHINGTON AFP — Santa's sack will be bulging with iPods and other trendy digital audio devices, according to a new survey of America's Christmas wish lists. An annual Ipsos Insight poll found that 22 percent of respondents anticipate buying a portable MP3 player or iPod Shuffle or iPod Nano...
- Research articles 2005-12-14
- Ernst & Young Launches 2nd Annual Alberta Technology Survey.
- CALGARY, Oct 30, 2000 Today Ernst & Young LLP, in conjunction with TD Bank, CompCanada Atlas and Silicon Valley North, launches the 2000 edition of the Alberta Technology Report. Ernst & Young, a top Canadian professional services firm, will ask probing questions to find...
- Research articles 2000-10-30
- Comdex Canada Attendees Anticipate Increase in Wireless Spending.
- TORONTO, ONTARIO and LOS ANGELES, CALIFORNIA, JULY 13, 2001 Ipsos-Reid and Key3Media Group (NYSE: KME) announced today that according to a recent poll conducted by Ipsos-Reid, COMDEX Canada attendees anticipate a positive future for the IT industry, especially in wireless products and services. According...
- Research articles 2001-07-13
- Washington, D.C.: drug bills create hardship for many
- The Associated Press Almost one-third of Americans say paying for prescription drugs is a problem in their families, and many are cutting dosages to deal with the crunch, according to a poll by the Associated Press AP. Nearly two-thirds of those surveyed in the AP-Ipsos poll said the government...
- Research articles 2004-03-01
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