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- Ten Guidelines for Successful Brand Management
- Today, markets are highly fragmented, competition is fierce, shelves are crowded, and private labels are stronger. On top of this, growth is limited, budgets are reduced, and short-term promotions are often the only weapon considered to grow a brand. In these conditions, launching a new product or a line extension,...
- White papers 2004-11-15
- Online Music Distribution: A New Era?
- The paper deals with the monitoring of a new development in the music industry: digital music, also known as online music because it relies on the Internet for its distribution (i.e., the consumer downloads a digital music file, or MP3 file, from the Web). Less than a decade later, digital...
- White papers 2003-12-02
Additional Resources
- Read green
- A RECENT headline in The Globe and Mail reads, "Canadians won't quit on the environment." Indeed, in a February poll conducted by Ipsos Reid, over half of the people surveyed (57 percent) indicated that Canada should take immediate action on climate change, even if it means larger deficits. Results from...
- Articles 2009-08-01
- Sed quis custodiet ipsos custodes? [But who will guard the guards themselves?]
- Juvenal had adultery in mind when he wrote that, but I use it in a Zimbabwean context where the distinction between those who administer the law and those who break it, has become blurred. Do not underestimate the guilt that runs through the veins of half-decent white people...
- Articles 2009-07-01
- IPSO Alliance Conducts Successful Global Demonstration of IP-Enabled Smart Objects at NetWorld+Interop 2009
- Presentation demonstrated flexibility and power of IP connected Smart Objects in commercial and consumer environments COLORADO SPRINGS, Colo., June 18 /PRNewswire/ -- In another significant step forward in promoting the use of so-called smart objects across a broad spectrum of business and personal use, the Internet Protocol...
- Articles 2009-06-18
- Carpenter Co. Survey: Big Dreams Still Alive
- Wireless News06-11-2009Carpenter Co. Survey: Big Dreams Still AliveType: NewsIn the throes of the deepest economic downturn since the end of the Second World War, the United States remains a nation of big dreamers, according to the just released "Sleep Better. Dream Bigger." survey from Carpenter Co. More than three...
- Articles 2009-06-11
- Fathers Play Key Role in Children’s Education
- Survey Finds Dads Active in Academics TEANECK, N.J. -- Fathers believe helping their children excel in school is one of their ...
- Articles 2009-06-10
- Publishers plan new readership gauge.
- Byline: Dominic White Jun 10, 2009 (The Australian Financial Review - ABIX via COMTEX) -- Australian newspaper publishers have called for tenders for a new readership measurement system. There has long been complaints by some publishers and media companies about the present system,...
- Articles 2009-06-10
- ECB staff stage first-ever strike
- FRANKFURT AFP — Around a fifth of the staff working at the European Central Bank ECB walked out on Wednesday to stage the bank's first-ever strike, one day ahead of the bank's key rate-setting meeting. Some 300 employees gathered at 1400 GMT at the foot at the Eurotower, the ECB's...
- Articles 2009-06-03
- Ipsos-CarMax Survey: Car Owners Are Getting Back to Basics
- Wireless News05-30-2009Ipsos-CarMax Survey: Car Owners Are Getting Back to BasicsType: NewsPractical vehicles that provide basic transportation are the way drivers in today's economy view their cars, according to an online survey conducted for CarMax, a retailer of used cars. According to the survey, the overwhelming choice when asked: Thinking...
- Articles 2009-05-30
- IPSO Alliance Hosts International Demonstration of IP Enabled Smart Objects at NetWorld+Interop 2009
- IP Enabled Devices Demonstrate Use Across Wide Range of Applications and Environments in Real Time LAS VEGAS, May 20 /PRNewswire/ -- The Internet Protocol for Smart Objects IPSO Alliance, an organization of leading networking technology vendors and users, today announced a variety of demonstrations being showcased at...
- Articles 2009-05-20
- Shoppers trade down in search for value.
- Byline: Jamie Freed May 17, 2009 (The Age - ABIX via COMTEX) -- Echoing trends seen in the US with Wal-Mart, Australian consumers are increasingly shopping at cheaper stores, or seeking out more affordable product lines when staying loyal to the same retailer....
- Articles 2009-05-17
- Shoppers trade down, even within stores.
- Byline: Jamie Freed May 17, 2009 (The Sydney Morning Herald - ABIX via COMTEX) -- Echoing trends seen in the US with Wal-Mart, Australian consumers are increasingly shopping at cheaper stores, or seeking out more affordable product lines when staying loyal to the...
- Articles 2009-05-17
- GainSpan iPhone App Demonstrates the Use of PDAs to Monitor and Control Home Energy Usage
- Application developed by Our Home Spaces to be demoed at Interop May 17-21 LOS GATOS, Calif., May 12 /PRNewswire/ -- GainSpan, a leader in low power Wi-Fi semiconductor solutions for sensing applications, has partnered with Our Home Spaces, a provider of consumer-centric energy management solutions for homeowners,...
- Articles 2009-05-12
- Poll: Fewer Americans vacationing this summer
- NEW YORK AP -- The number of vacationing Americans will be down this summer, according to a new AP-Gfk Poll, and a third of Americans surveyed said they have already canceled at least one trip this year because of financial concerns. Overall, the survey found only 42...
- Articles 2009-05-12
- Orbitz Launches Campaign to End U.S. Travel Ban to Cuba
- To: TRAVEL EDITORS Contact: Brian Hoyt of Orbitz Worldwide, +1-312-752-5436,bhoyt@orbitz.com; or Nicolas Boyon of Ipsos Public Affairs, +1-646-364-7583, nicolas.boyon@ipsos.com New Orbitz-Ipsos Poll Finds that 67% of Americans Favor AllowingAll Americans to Travel to Cuba 72% Feel Expanding U.S. Travel to Cuba Would Positively Impactthe Lives of the Cuban People...
- Articles 2009-05-11
- Americans Would Rather Be Safe Than Thin
- ID Analytics/Ipsos Survey Finds Americans Value Reduced Identity Theft Risk Over a Reduced Waistline SAN DIEGO, May 6 /PRNewswire/ -- When asked to choose, almost 60 percent of American adults would rather reduce their risk of identity theft by 20 percent than lose 20 pounds according to...
- Articles 2009-05-06
- Figuratively speaking.(NEWS)
- Percentage of people who admit they have dated someone with a higher position in their company, according to a survey by CareerBuilder.com: 34 Of those who have dated a higher up in the last year, percentage of female workers who have dated their...
- Articles 2009-05-01
- Highest Stress Levels Caused by Smallest Household Jobs Says Swedish Home Improvement Experts
- MANCHESTER, April 30 /PRNewswire/ -- A survey of 800 Manchester consumers by Clas Ohlson, the modern hardware store from Sweden, reveals that residents find that its the little not the bigger jobs around the home that add most stress to their lives. Clas Ohlson will be opening a flagship...
- Articles 2009-04-30
- Highest Stress Levels Caused by Smallest Household Jobs Says Swedish Home Improvement Experts.
- MANCHESTER, April 30 /PRNewswire/ -- A survey of 800 Manchester consumers by Clas Ohlson, the modern hardware store from Sweden, reveals that residents find that its the little not the bigger jobs around the home that add most stress to their lives. Clas...
- Articles 2009-04-30
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