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Is a Marketing Background Useless on the Web?: Is a Marketing Background Useless on the Web?RE: Is a Marketing Background Useless on the Web?Perhaps qualified...a TRADITIONAL marketing background may be dead on the web, but the same principles still apply - just in condensed time frames now: be inquisitive and put yourself in others' shoes, have objectives and...; Tags: Marketing research, Channel management, marketing background, Overall IT, Is-a Marketing Background Useless, marketing, target segment, Web; Discussion threads 2008-08-14

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Your Work How Three Project Managers Stayed on Track

How Three Project Managers Stayed on Track

Managing near-disasters is part of the job. Here’s how three determined team leaders saved projects that had gone off the rails.
Your Industry Time for Automakers to Get Ready for 45 MPG Limits

Time for Automakers to Get Ready for 45 MPG Limits

The Consumer Federation of America wants to see 45-mpg cars and trucks by 2020, and it thinks the industry should start preparing for that now. It also wants the EPA (not the federal traffic safety agency) to take the lead on legislation.
Your Money 5 Economic Scenarios to Keep You Up at Night

5 Economic Scenarios to Keep You Up at Night

Stagflation, more bank failures, crippling government debt — these are just a few of the worst-case scenarios envisioned by several money managers and financial experts we consulted. While not all these experts see these chilling scenarios as likely, they remain a stark reminder of what could happen if we’re not careful — or lucky.