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	<title><![CDATA[itv and marketing Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to itv and marketing]]></description>
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		<title><![CDATA[ITV forecasts strong end to the year]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fcab23018-c9db-11de-a5b5-00144feabdc0.html&siteid=23&tag=financialtimes]]></link>
		<description><![CDATA[ Britain's television advertising market is now bottoming out, ITV said on Thursday, as it forecast ending the year with the best rate of advertising growth since 2007, and reported the early repayment of by Financial Times]]></description>
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		<pubDate>Thu, 05 Nov 2009 00:38:36 -0800</pubDate>
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		<title><![CDATA[Weekend Round-Up]]></title>
		<link><![CDATA[http://blogs.bnet.co.uk/sterling-performance/2009/09/21/weekend-round-up/]]></link>
		<description><![CDATA[Several big brands are beefing up their images as competitors steal a march on them: Vodafone's on the marketing offensive as the potential T-Mobile/Orange merger threatens to push it back to third, behind market leader O2. It is revamping its brand message, swapping its old "Make the most of now"...]]></description>
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		<pubDate>Mon, 21 Sep 2009 01:58:51 -0700</pubDate>
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		<title><![CDATA[BBC Wins Support For Open VOD Standard, Will Share iPlayer With Rivals]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.paidcontent.org%2Fentry%2F419-bbc-wins-support-for-open-vod-standard-will-share-iplayer-with-rivals%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ UK commercial TV leader ITV (LSE: ITV) and telco BT (NYSE: BT) are signing up to a BBC project to create an open standard for delivering on-demand video over broadband to living room TVs. They are joining Project Canvas, under which the BBC wants to mobilise content makers, ISPs...]]></description>
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		<pubDate>Thu, 11 Dec 2008 13:09:25 -0800</pubDate>
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		<title><![CDATA[ITV signs product placement code]]></title>
		<link><![CDATA[http://www.bnet.com/2448-13071_23-249885.html]]></link>
		<description><![CDATA[ ITV has signed a new code of conduct which sets out how broadcasters can raise revenue through product placement without compromising editorial independence.          The new code, drawn up by TV producers' trade body Pact, says broadcasters should be transparent when...]]></description>
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		<pubDate>Mon, 17 Nov 2008 12:49:01 -0800</pubDate>
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		<title><![CDATA[Detective Agency]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4161/is_20080330/ai_n24976221]]></link>
		<description><![CDATA[SHAME that recently deceased director Anthony Minghella's final film for the BBC - The No . 1 Ladies' Detective Agency - was a feeble African travelogue. A bit like ITV's separatist saga Wild At Heart - only with black people in it.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 30 Mar 2008 23:59:59 -0700</pubDate>
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		<title><![CDATA[EVERYTHING NEW UNDER THE SON?  2008 PREVIEW: WITH JAMES MURDOCH]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4156/is_20080106/ai_n21186644]]></link>
		<description><![CDATA[AS the dust settles on News Corporation's Dow Jones takeover, 2008 will be the year we see what James Murdoch is really made of. The son of Rupert and heir apparent to his father's empire silenced his critics during his four years at BSkyB, but will be even more stiffly...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 06 Jan 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/british+broadcasting+corp..html"><![CDATA[British Broadcasting Corp.]]></category>
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		<title><![CDATA[BrightLine Launches First Causal iTV Marketing Initiative With Client Degree(R) for Men]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200709/ai_n19510197]]></link>
		<description><![CDATA[BrightLine launches an interactive television initiative that pushes the bounds of the medium's power and potential to marketers.  As part of Unilever DegreeŽ for Men's popular marketing campaign that asks the question "Who covered 85?," Degree will bring football audiences nationwide exclusive access to professional Football's Chad Johnson via...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 11 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/itv.html"><![CDATA[iTV]]></category>
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		<title><![CDATA[Mobile Interactive group delivers first Honda WAP site to ITV F1 fans.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_200705/ai_n19740630]]></link>
		<description><![CDATA[M2 PRESSWIRE-21 May 2007-Mobile Interactive Group: Mobile  Interactive group delivers first Honda WAP site to ITV F1  fansC1994-2007 M2 COMMUNICATIONS LTD    RDATE:21052007    Mobile Interactive Group MIG, the leading provider of multimedia  mobile interactive services has partnered with Hicklin Slade & ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 May 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/honda+motor+co..html"><![CDATA[Honda Motor Co.]]></category>
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		<title><![CDATA[British Defence Secretary bans troops selling stories]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200704/ai_n18794053]]></link>
		<description><![CDATA[LONDON AFP &#8212; Britain's defence secretary announced Monday that military personnel have been banned from selling their stories to the media, after his department was slammed for permitting sailors held by Iran last month to accept payment for interviews.  Des Browne said the Royal Navy had "not reached a...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Apr 2007 23:59:59 -0700</pubDate>
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		<title><![CDATA[BrightLine iTV Marketing Specialists Specialists Profiled as Admaker to Watch in 2007]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200701/ai_n17104427]]></link>
		<description><![CDATA[Highlighting the need for marketers to capitalize on the growing consumer trend toward interactive and video-on-demand media, The Wall Street Journal today profiled BrightLine iTV marketing specialists as a 2007 admaker to watch noting, "as a specialist in interactive ad venues, the firm is gaining notice from big advertisers such...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 09 Jan 2007 00:00:00 -0800</pubDate>
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		<title><![CDATA[The year ahead in the media: cutbacks and new players in digital]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4156/is_20061231/ai_n17090651]]></link>
		<description><![CDATA[FOR those who like bloodsports, the year ahead in Scottish media could be grizzly. Redundancies, takeovers and cutbacks all look likely as the indigenous media takes a fresh pounding from outside competition, but there will at least be new launches for those in the job market.   The fate...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 31 Dec 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/british+broadcasting+corp..html"><![CDATA[British Broadcasting Corp.]]></category>
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		<title><![CDATA[Technology battle on to channel films to homes and hands]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200611/ai_n16936057]]></link>
		<description><![CDATA[SAN FRANCISCO AFP &#8212; Technology titans Microsoft, Apple and Google are among those scrambling to feed people's ravenous desire to download films and videos from the Internet and watch them wherever they like. Microsoft scored an industry first this week with the announcement that Xbox 360 video game owners would...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 07 Nov 2006 23:59:59 -0800</pubDate>
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	<item>
		<title><![CDATA[SoS call for a leader to be answered MEDIAWATCH]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4156/is_20060806/ai_n16661464]]></link>
		<description><![CDATA[THERE could be a puff of white smoke fairly soon from Scotsman Towers on the identity of at least one of its main newspaper editors.   We hear that news on the editorship of Scotland on Sunday will come first, with the final sifting of candidates well under way...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 06 Aug 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/itv.html"><![CDATA[iTV]]></category>
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	</item>
	<item>
		<title><![CDATA[MAGIC, TRAGIC MOMENTS]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4161/is_20050123/ai_n9719656]]></link>
		<description><![CDATA[SOME looked magic, others frankly tragic, as the stars turned up last night for the 2004 TV Moments Awards.    EastEnders' Michelle Ryan, 20, wore a slinky black dress, while model Sophie Anderton, 27, added glamour to the London event in a revealing pink number.   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 23 Jan 2005 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/british+broadcasting+corp..html"><![CDATA[British Broadcasting Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/itv.html"><![CDATA[iTV]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[ITV gets play in CTAM media lab.(Interactive TV)(Cable & Telecommunications Association for Marketing)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200407/ai_n17991258]]></link>
		<description><![CDATA[BOSTON -- Interactive TV applications were front and center at the  new media lab during the Cable & Telecommunications Association for  Marketing's annual summit here last week.      BOSTON -- Interactive TV applications were front and center at the  new media lab during...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 Jul 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+tv.html"><![CDATA[interactive TV]]></category>
		<category domain="http://resources.bnet.com/topic/itv.html"><![CDATA[iTV]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Arc Interactive]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go1964/is_200309/ai_n9229655]]></link>
		<description><![CDATA[arcinteractive.co.uk   Owner: Publicis Group Founded: 1994    MD: George Pace UK staff: 26    Business split: 30% design & build, 10% consultancy, 10% CD-Rom, DVD and kiosks, 10% iTV, 10% mobile, 10% email marketing, 20% online marketing    Clients: Fiat Automotive, COI,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 25 Sep 2003 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/fiat.html"><![CDATA[Fiat]]></category>
		<category domain="http://resources.bnet.com/topic/itv.html"><![CDATA[iTV]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/procter+%2526+gamble+co..html"><![CDATA[Procter & Gamble Co.]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PG</category>
		<category domain="tickers">PG</category>
	</item>
	<item>
		<title><![CDATA[Ogilvy Interactive]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go1964/is_200309/ai_n9230443]]></link>
		<description><![CDATA[ogilvy.com   Owner: Ogilvy One Worlwide    Founded: 1994    MD: Louise Ainsworth    Business split: 45% Web design, 35% consultancy/eCRM, 10% wireless/iTV, 10% email marketing Clients: IBM, BT, Force, Nestle    This spring, Ogilvy Interactive went through its biggest changes...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 25 Sep 2003 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/ford+motor+co..html"><![CDATA[Ford Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/itv.html"><![CDATA[iTV]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/nestle+s.a..html"><![CDATA[Nestle S.A.]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/wireless.html"><![CDATA[wireless]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">F,IBM</category>
	</item>
	<item>
		<title><![CDATA[Back to school.(TV)(several television series are being released on video)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5057/is_200308/ai_n18409531]]></link>
		<description><![CDATA[Zack, Slater, Kelly and Screech are back. On Sept. 2 order now,  Lions Gate and NBC Enterprises bring out Saved by the Bell: Season One  and Two as a five-disc set priced at $49.99. To promote the releases,  Lions Gate is sponsoring a trivia contest on NTN...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Aug 2003 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/itv.html"><![CDATA[iTV]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/trivia.html"><![CDATA[trivia]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
	</item>
	<item>
		<title><![CDATA[OPINION: Battlelines Are Drawn -- in Iraq and Newsrooms.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200303/ai_n21779657]]></link>
		<description><![CDATA[By Roger Mosey, Sunday Business, London Knight Ridder/Tribune  Business News    Mar. 16--There are times when a truth whacks you in the face and  when you  know that an idea has become a reality. So it is with the  globalisation of the  media...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 16 Mar 2003 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/british+broadcasting+corp..html"><![CDATA[British Broadcasting Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/iraq.html"><![CDATA[Iraq]]></category>
		<category domain="http://resources.bnet.com/topic/itv.html"><![CDATA[iTV]]></category>
		<category domain="http://resources.bnet.com/topic/journalist.html"><![CDATA[journalist]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[media]]></category>
		<category domain="http://resources.bnet.com/topic/satellite.html"><![CDATA[satellite]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[IAB appoints Eyre to push use of online advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go1964/is_200303/ai_n7611715]]></link>
		<description><![CDATA[The IAB has appointed former ITV and Capital Radio boss Richard Eyre as chairman to spearhead its drive to double the amount that advertisers spend online.   Eyre's appointment, after months of negotiations, is the latest stage in a renewed attempt by the IAB to establish itself as the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 06 Mar 2003 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/itv.html"><![CDATA[iTV]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
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