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		<title><![CDATA[What You Don't Know About Your Customers' Spending Power Is Costing You: Three Ways to Tap in and Increase Your Marketing ROI]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=241826]]></link>
		<description><![CDATA[The vast majority of marketers are missing a very key element - Money. Its impact is so profound: Money should rightfully be viewed as the fourth dimension of consumer insight. Not just income. Not just homeownership. Not just investments. But the whole spectrum of consumer insight that can be gained...]]></description>
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		<pubDate>Mon, 01 May 2006 00:00:00 -0700</pubDate>
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