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j. andrew petersen

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How Valuable Is Word of Mouth?: The Idea in Brief Your most valuable customers are those who buy the most, right? Not necessarily. According to Kumar, Petersen, and Leone, your most valuable customers are those whose word of mouth brings in the most...; Tags: Harvard Business Review, Influence Marketing, Marketing, Marketing Research, Referral, Customer, Author, Microsoft Word, In Brief, V. Kumar, J. Andrew Petersen, Robert P. Leone; Articles 2007-11-07

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Your Work Five Ways to Speak Like Obama

Five Ways to Speak Like Obama

Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Your Industry Chicken War: KFC Appears to Be Plucking El Pollo Loco

Chicken War: KFC Appears to Be Plucking El Pollo Loco

In the highly publicized chicken wars, KFC seems to be winning the financial battle over El Pollo Loco. But is it really fair to compare the smaller chain to Colonel Sanders' empire?
Your Money Quick and Easy Ways to Boost Returns

Quick and Easy Ways to Boost Returns

How’d you like to earn a few thousand dollars for less than an hour of your time? This is no get-rich-quick come-on. The extra income is the potential payoff for making a few simple and painless money moves.