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	<title><![CDATA[jack sims Resources | BNET]]></title>
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		<title><![CDATA[Brand And Deliver!]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=345588]]></link>
		<description><![CDATA[Branding has a dirty little secret. It doesn't know how to count. Awareness, visibility, impact and image are the common branding goals. These cannot be measured well, and no two measurements of the same goal will generate the same number. Without accurate measurement, there is no accountability. Without accountability, profitability...]]></description>
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		<pubDate>Thu, 01 Jan 2004 00:00:00 -0800</pubDate>
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