A reporter for BNET, Jake Swearingen has written for Wired and Business 2.0, covering everything from locative technology to high-definition online video. A graduate of the University of Arkansas, he worked for a non-profit in Washington D.C. before making the jump out to San Francisco and getting into journalism.
French ad holding company Publicis Groupe is pushing even further into online. The company announced today it will acquire leading South Korean digital ad agency Portfolio. The firm will become a part of Publicis' online division, Publicis Modem, and rebranded as Publicis Modem Korea. Exactly how much Publicis shelled out...
It's increasingly looking like out of the Big Four holding companies, Publicis is the one positioned to be the big winner in the coming years as online eats up larger ad budget. Via our pal The Founder over at Tribble Ad Agency, the French holding company bought Google's Performics for...
In the New York Times today, a new survey has been put out showing that among kids aged 10 to 14, the Internet has surpassed television in usage. For children ages 10 to 14 who use the Internet, the computer is a bigger draw than the TV set,...
Lately, it seems Paris-based holding company PublicisGroupe is loathe to let a month go by without acquiring at least one new company. The company gobbled up China's EmporioAsia in June, swiped South Korean agency Portfolio in July, and took Performics off Google's hands in August. Looks...
A reporter for BNET, Jake Swearingen has written for Wired and Business 2.0, covering everything from locative technology to high-definition online video. A graduate of the University of Arkansas, he worked for a non-profit in Washington D.C. before making the jump out to San Francisco and getting into journalism.
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