Resources
- BNET Author Biography
- A reporter for BNET, Jake Swearingen has written for Wired and Business 2.0, covering everything from locative technology to high-definition online video. A graduate of the University of Arkansas, he worked for a non-profit in Washington D.C. before making the jump out to San Francisco and getting into journalism.
- more about Jake Swearingen »
BNET Resources
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- China: An Outsourcer's Survival Guide
- Manufacturing in China can be a golden opportunity — or a royal pain. We'll show you the right way to build overseas partnerships that work.You've heard the horror stories: chemical-laced toothpaste, tainted seafood, lead-coated toys. Partnering with Chinese manufacturers and suppliers may save millions, but in light of these problems,...
- Articles 2008-06-06
- BNET Blogger, Jake Swearingen, Gets Blogged
- They say that it's bad for a journalist to become a part of the story. But at BNET, it's hard not to. Fame just seems to dog us like Old Yeller chasing a stick of beef jerky. It's OK, we're used to it by now. TheFounder, an...
- Blog posts 2008-05-27
- Workforce Millennials: A BNET Field Guide
- We've mapped out five common millennial types you may encounter in the workplace and how to keep them happy and productive. by Jake Swearingen
- Articles 2008-05-19
- Workforce Millennials: A Field Guide
- We've mapped out five common millennial types you may encounter in the workplace, along with tips for keeping them happy and productive. by Jake Swearingen
- Image galleries 2008-05-19
- Best Countries for Global Expansion
- How to keep your business growing during a slowdown? Make the leap overseas. Here are 10 countries for expansion — and why they're the places to be.While the U.S. economy has slowed, demand for foreign business investment is still on the rise in Asia, Eastern Europe, and Latin America. Extending...
- Articles 2008-04-22
- Great Intrapreneurs in Business History
- These five products have one thing in common: Each started out as an idea hatched by a mid-level employee — and ended up changing a company or revolutionizing an industry. Post-it Notes Intrapreneurs: Spencer Silver and Art Fry...
- Articles 2008-04-10
- Great Moments in Terrible Ideas: A Social Network for Your Company
- Kris Dunn’s HR Capitalist blog is normally pretty spot-on. But his idea of experimenting with a social network for his company is cute but dumb, like when puppies try to run and keep falling over. From his blog: Social Networking think products like FaceBook and MySpace should have positive...
- Blog posts 2008-02-20
- How Operations Research Drives Success at P&G
- Operations research isn't just geek science at P&G. It's an integral part of the company's marketing, sales and supply chain. ...
- Articles 2008-02-13
- Should You Up Your Marketing During a Recession?
- If the U.S. economy is about to take a dirt nap for a quarter or four, time to cut marketing budget, right? Not necessarily, according to a 2005 report out of Penn State's Smeal College of Business, “Turning adversity into advantage: Does proactive marketing during a recession pay off?†I...
- Blog posts 2008-02-06
- Advertising During a Recession
- What should marketers in a flat lining economy do? It’s clear that consumers are going to be watching their wallets a bit closer, and advertisers will have to try harder to pry pocketbooks back open in order to justify their budgets. On Monday, the Times ran a...
- Blog posts 2008-01-31
- When and Where Will the Recession Hit the Advertising World?
- As the chance for a recession in the US slowly wobbles from possible to likely, the advertising world holds its breath, knowing that when costs must be cut, companies traditionally shed marketing dollars first. While nearly everyone agrees that belts will be tightened, no one seems sure when it will...
- Blog posts 2008-01-29
- Are "Prewards" the Way to Snag Millennial Consumers?
- Cutting coupons out of the Sunday mailer went out years ago, but the coupon is alive and well, just in a different form. A BusinessWeek article looks at the trend of "prewards," essentially coupons given with speciality debit cards. They seem to be one way of reaching Millennials, those kids...
- Blog posts 2008-08-25
- Q&A: Will Behavioral Targeting See Regulation?
- This week, I'll be asking some of the big questions I have about the advertising industry to people who have skin in the game. BNET: Will the controversy surrounding NebuAd ultimately bring harsher regulation into behavioral targeting? Michael Katz, CEO, interCLICK: One of...
- Blog posts 2008-08-14
- Q&A: Does Google's Ad Planner Change the Game?
- This week, I'll be asking some of the big questions I have about the advertising industry to people who have skin in the game. BNET: Does Google's Ad Planner mean that ComScore or Nielsen will lose business? Dave Martin, Vice President of...
- Blog posts 2008-08-13
- Q&A: When Does Mobile Advertising Take Off?
- This week, I'll be asking some of the big questions I have about the advertising industry to people who have skin in the game. BNET: What needs to happen to make the mobile advertising market more viable? Joshua Spanier, Director of Communication Strategy, Goodby,...
- Blog posts 2008-08-12
- Q&A: When Will Online Ad Spend Surpass TV?
- This week, I'll be asking some of the big questions I have about the advertising industry to people who have skin in the game. BNET: When will online surpass TV in ad spend? Michael Sprouse, CMO of Epic Advertising: Probably not anytime soon since...
- Blog posts 2008-08-11
- Q&A With Andrew Chen on Online Advertising
- Online advertising is a confusing space, so to clear up some questions, I asked Andrew Chen, Entrepreneur-in-Residence at Mohr Davidow Ventures, about his thoughts on what's ahead. BNET: If the recession is long, who are the big losers in the online ad market? Andrew...
- Blog posts 2008-08-08
- Beleaguered NebuAd Laying Off Employees
- It's been a terrible month for NebuAd. While sizzling underneath the Congressional magnifying glass, the company is being forced to shed employees, according to MediaPost. Behavioral targeting is a tough market currently, as more and more web users and regulators become aware of that their surfing leaves...
- Blog posts 2008-08-07
- Q&A: Are There Too Many Ad Networks?
- This week, I'll be asking some of the big questions I have about the advertising industry to people who have skin in the game. BNET: Can the market bear so many online ad networks, or is there a round of consolidation coming? Dave Martin,...
- Blog posts 2008-08-15
- Maybe Pre-Roll Ads Work for Online Video
- A very interesting read from the Epicenter blog over at Wired News today, looking at a study of clickthrough rates on the four standard advertising methods for online advertising, and finding that at least for young men, pre-roll is king: Today, Break Media, an entertainment community for men, and...
- Blog posts 2008-08-18
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