Resources

30 Resources for

jake swearingen

Subscribe to this listing via:
RSS
Email

BNET Author Biography: A reporter for BNET, Jake Swearingen has written for Wired and Business 2.0, covering everything from locative technology to high-definition online video. A graduate of the University of Arkansas, he worked for a non-profit in Washington D.C. before making the jump out to San Francisco and getting into journalism.; more about Jake Swearingen »

BNET Resources

Leo Burnett Readies Another Move on China: It looks like Publicis Groupe-owned ad shop Leo Burnett Worldwide is about to make an aquisition in China, according to Reuters, but Chairman TomÂ Bernardin remains tight lipped about who exactly is getting brought into the corporate fold. "You might see one next week," Bernardin told Reuters in an interview...; Tags: Revenue, China, Advertisement, Leo Burnett, AgencySpy, Jake Swearingen; Blog posts 2008-05-13
Do Consumers Care If You're Green?: From over at AdWeek comes a long and measured look at green marketing from the only angle that ultimately matters: Do consumers care? The answer, depressingly, is: Eh, not so much. From the story: When it asks about specifics of green behavior, polling tends to confirm that mainstream consumers...; Tags: Consumer, Marketing Research, Business Ethics, Marketing, Leadership, Management, Jake Swearingen; Blog posts 2008-05-12
At MTV, Advertising and Content Continue to Merge: At its upfronts today, MTV announced a new plan to soldier forward on "podbusting" -- essentially creating branded mini-movies that are inserted into commercial breaks. The idea is that if the ad is compelling enough, increasingly DVR-enabled users won't fast forward through, and instead watch the proceedings. From the NYT:...; Tags: Advertisement, Entertainment, MTV, Advertising & Promotion, Marketing, Jake Swearingen; Blog posts 2008-05-09
Blinkx Doubles Ad Sales Team: Blinkx seems to be clocking along at a fine pace, doubling its salesforce, according to a new release. From the release: Blinkx, the world's largest and most advanced video search engine, today announced that it has doubled its advertising ...; Tags: Blinkx, Team, Advertisement, Contextual Advertising, Video, Corporate Communications, Marketing, Jake Swearingen; Blog posts 2008-05-09
Digital Ad Growth Helps Industry Revenue Rise 8.6 Percent: Ad Age put out its revenue numbers for the industry as a whole for 2007, and found a surprising 8.6 percent jump in growth. With a slumping print industry continuing a multi-year swan dive, that growth was bolstered by a lot of digital. From Ad Age: While it comes...; Tags: Revenue, Advertisement, Industry, Jake Swearingen; Blog posts 2008-05-07

Google Patent App Hints at TV Ad Strategy: Two interesting points about Google popped up yesterday. The first, aÂ story in Ad Age about Google saddling up with Dish TV to set up an ad delivery platform. Essentially, Google wants to get better demographic and consumer engagement numbers, while using the same bidding concept for TV ads that...; Tags: Google Inc., Advertisement, TV, Jake Swearingen; Blog posts 2008-05-06
Rumors Swirl of Layoffs at Oglivy NY: Two ad bloggers today said they've heard rumors of lay offs coming down the pike at Ogilvy NY. George Packer, the funny, foul-mouthed blogger behind AdScam and AdHurl, reported this morning: One of my "deep throats" in New York tells me there have been big layoffs this morning at...; Tags: Layoff, Blogger, Workforce Management, Blogging, Sales Strategy, Human Resources, Internet, Sales, Jake Swearingen; Blog posts 2008-05-02
Aegis Is Up, Interpublic is Down: London-based firm Aegis saw a nice bump in stock price today. Via the Guardian UK: Shares in marketing services group Aegis rose 4.5% this morning after it reported a strong start to the year with an 8.3% rise in organic growth in the first quarter. ...; Tags: Loss, Aegis, Marketing Research, Financial Accounting, Marketing, Finance, Jake Swearingen; Blog posts 2008-05-01
Ad Week Report Card Doesn't Bother with Creativity's Effectiveness: Ad Week published its agency report cards for 2007 today. Some interesting findings. For establishing a baseline, the mag found: [T]he average gain for the 35 shops we evaluated was 7.6 percent, just a hair more than the 2006 average of 7.5 percent. (2005's average, coincidentally, also was...; Tags: Card, Advertisement, Agency, C, C/C++, Programming Languages, Advertising & Promotion, Software Development, Software/Web Development, Marketing, Jake Swearingen; Blog posts 2008-04-29
Cox Snaps Up Vertical Ad Network Adify: Cox Enterprises laid down $300 million for vertical ad network Adify today as ad networks in general continue to seem like the Next Big Thing. Adify is a major get for Cox, which is looking to increase it's ad reach online. Marketing Vox points out: Last August Adify...; Tags: Advertisement, Network, Cox Enterprises, Ad Network Adify, Ad Network, Jake Swearingen; Blog posts 2008-04-29
UK Set to Pass Stringent New Online Marketing Regulations: Via Ad Age, the U.K. is about to pass some very strict laws about what marketers can and can't do in online spaces, specifically when it comes to identifying themselves around viral and blog marketing. From Ad Age: Word-of-mouth marketing in the U.K. will face radical restrictions starting May...; Tags: Advertisement, Brand, Blog, Regulation, U.K., Blogger, Blogging, Branding, Marketing Research, Internet, Marketing, Jake Swearingen; Blog posts 2008-04-28
Make Sure to Examine Your Logos From All Angles: Across the pond, London's Office of Government Commerce has been the subject of numerous snickers, from both ad blogs and the more general blogosphere. After reportedly spending almost $28,000 in designing the government agency's new logo, and branding numerous pens, cups, and other office ephemera, the OGC had this bold...; Tags: Logo, Blogging, Branding, Internet, Marketing, Jake Swearingen; Blog posts 2008-04-25
Google Ranked Most Powerful Brand, While Emerging Market Brands Surge: The 2008 BrandZ 100 Most Powerful Brands report came out this week. Put out by Millward Brown, and taken from combining financials with interviews with more than one million consumers around the world on 50,000 brands. While Google topping the list isn't a big surprise there's some surprising movement further...; Tags: Google Inc., Brand, China Mobile Ltd., Emerging Market, Branding, Marketing, Jake Swearingen; Blog posts 2008-04-24
Best Countries for Global Expansion: How to keep your business growing during a slowdown? Make the leap overseas. Here are 10 countries for expansion — and why they’re the places to be.While the U.S. economy has slowed, demand for foreign business investment is still on the rise in Asia, Eastern Europe, and Latin America. Extending...; Tags: Expansion, U.S., Outsourcing, Sales Force Management, It Operations, Business Operations, Outsourcing & Subcontracting, Sales, Jake Swearingen; Articles 2008-04-22
Kelsey Group Predicts Massive Growth in Online Verticals: The Kelsey Group forecasts that by 2012, spending on online classifieds in the U.S. are set to rise from $3.9 billion to $9.1 billion, while online verticals, including home services, home and garden, health care, legal and auto repair, will grow from $100 million to $5.6 billion in the...; Tags: Advertisement, Online Advertising, Accountability, Financial Accounting, Finance, Jake Swearingen; Blog posts 2008-04-22
AOL's Platform A Lays Off 100 Employees: Whoops. After I said it looked like Platform A had dodged a bullet last week, after landing a rather large deal with Viacom and placing first among comScore's ad network rankings, the company announced plans to lose 100 employees over the weekend. From the Washington Post story: ...; Tags: Advertising.com, Advertisement, America Online Inc., Behavioral Targeting, Jake Swearingen; Blog posts 2008-04-21
Why Facebook and MySpace Stink for Ads: I wrote yesterday about the always-declining print ad pages and urged ad firms and clients to investigate online alternatives, but not every Internet outlet is optimal. Today there was a very smart article by Michael Estrin over at at iMedia, "Are advertisers killing Facebook?", which turned a skeptical eye...; Tags: Facebook, Advertisement, Network, MySpace, Advertiser, Social Networking, Online Communications, Marketing, Advertising & Promotion, Jake Swearingen; Blog posts 2008-04-16
AOL's Platform-A Lands Verizon Deal, No. 1 Network Ranking: Not a bad day for AOL's Platform-A ad network. First, the company announced a major deal with Verizon, in which Platform-A will rep all of its online advertising, as well as most of its mobile advertising: Under the terms of the agreement, Verizon will leverage Platform-A's ...; Tags: Advertisement, Network, America Online Inc., Verizon Communications Inc., Ad Network, Sales Strategy, Sales, Jake Swearingen; Blog posts 2008-04-15
Print Ad Pages Down Yet Again: It's become a fun tradition to wait for the Magazine Publishers of America's ad pages report to come out every three months. It's like Christmas morning: there's hardly ever any surprises, and you end up realizing again how wasteful paper is. This quarter's report isn't much different. The MPA tried...; Tags: Food, Advertisement, Magazine, Food & Beverage, Manufacturing, Jake Swearingen; Blog posts 2008-04-15
How Absolut Bungled the Mexican Ad: A recent Absolut Vodka ad, inspired by a pre-Mexican War map of North America -- showing Mexico stretching from Louisiana to the Columbia River -- caused a furor last week. Quick recap of the drama: TeranTBWA creates an ad for Absolut to run...; Tags: Advertisement, Mexico, Jake Swearingen; Blog posts 2008-04-10