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	<title><![CDATA[jake swearingen Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to jake swearingen]]></description>
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		<title><![CDATA[Google TV Moves Into Direct Response]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000266/google-tv-moves-into-direct-response/]]></link>
		<description><![CDATA[In yet another move shoring up its nascent television advertising initiative, Google TV has signed a deal with CoreDirect, the leading transaction agent for the direct response industry. The move will allow Google to burrow much deeper into the ecosytem of agency media buyers, and shows yet again that Google...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 20 Oct 2008 01:17:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
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		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
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		<title><![CDATA[WPP Institutes Hiring Freeze]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000265/wpp-institues-hiring-freeze/]]></link>
		<description><![CDATA[Major ad holding firm WPP has announced a hiring freeze until further notice, battening down the hatches for what looks to be a major downturn over the next year or two. Via our good pal The Founder over at Tribble Ad Agency, the freeze looks like it will hit long-suffering...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 19 Oct 2008 23:20:27 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/hiring.html"><![CDATA[Hiring]]></category>
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		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/enfatico.html"><![CDATA[Enfatico]]></category>
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		<category domain="http://resources.bnet.com/topic/hiring.html"><![CDATA[Hiring]]></category>
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		<title><![CDATA[Search, As Ever, Continues to Grow Even in Hard Times]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000264/search-as-ever-continues-to-grow-even-in-hard-times/]]></link>
		<description><![CDATA[Via MediaWeek, it looks like even if every other sector of advertising, including the majority of online, is about to feel the oncoming crunch, plucky search advertising will continue to do just fine. If search advertising has a problem, it's that advertisers are frustrated about not being able to spend...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 16 Oct 2008 22:51:12 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/paid+search.html"><![CDATA[Paid Search]]></category>
		<category domain="http://resources.bnet.com/topic/jupiter+research.html"><![CDATA[Jupiter Research]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://resources.bnet.com/topic/paid+search.html"><![CDATA[Paid Search]]></category>
		<category domain="http://resources.bnet.com/topic/jupiter+research.html"><![CDATA[Jupiter Research]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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		<title><![CDATA[Pairing Up Ads With a Cause Can Boost Brand Sales]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000263/pairing-up-ads-with-a-cause-can-boost-brand-sales/]]></link>
		<description><![CDATA[A new report out of the Cone and Duke Universityâ€™s Fuqua School of Business shows that advertisers pairing up their message with a non-profit cause can effectively raise sales, at least for some products. The study followed 182 sample consumers, who were shown a new regional print mag, which contained...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 15 Oct 2008 23:26:41 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<title><![CDATA[Obama Using In-Game Advertising]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000262/obama-using-in-game-advertising/]]></link>
		<description><![CDATA[In another sign that in-game advertising has come of age, the Obama campaign has placed ads urging early voting inside the video game Burnout Paradise. The game, a popular racing title for the XBox 360, has been featuring billboards for the Democratic nominee while players race each other online. ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 14 Oct 2008 00:16:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[In-game Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+xbox.html"><![CDATA[Microsoft Xbox]]></category>
		<category domain="http://resources.bnet.com/topic/gamer.html"><![CDATA[Gamer]]></category>
		<category domain="http://resources.bnet.com/topic/obama.html"><![CDATA[Obama]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/game+players.html"><![CDATA[Game Players]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ERTS</category>
		<category domain="tickers">ERTS</category>
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		<title><![CDATA[WPP to Draw Near Even With Omnicom With TNS Acquisition]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000259/wpp-to-draw-near-even-with-omnicom-with-tns-acquisition/]]></link>
		<description><![CDATA[With the merger between ad holding company WPP and marketing research powerhouse Taylor Nelson Sofres nearing completion, it looks like the landscape of the Big Four may be due for a significant upheaval, with WPP now drawing within spitting distance of long-established leader Omincom. AdWeek's Steve McClellan reports:  Based...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 13 Oct 2008 00:38:58 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
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		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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	<item>
		<title><![CDATA[Ad Networks -- Dying or Just Getting Started?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000258/ad-networks-dying-or-just-getting-started/]]></link>
		<description><![CDATA[Over at iMedia, Chris Weiss, director of marketing at ad network LucidMedia, offers up an impassioned defense against the growing sentiment that ad networks may be on the way out. While Weiss is the furthest thing from an impartial observer, he offers up some compelling reasons why the myriad ad...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 12 Oct 2008 19:56:49 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/ad+network.html"><![CDATA[Ad Network]]></category>
		<category domain="http://resources.bnet.com/topic/networking.html"><![CDATA[Networking]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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	<item>
		<title><![CDATA[Online Classifieds are Down -- Sign of Bigger Drops?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000255/online-classifieds-are-down-sign-of-bigger-drops/]]></link>
		<description><![CDATA[With the number for online advertising in for the first half of 2008 in, there's every reason for interactive agencies to breathe a sigh of relief. Both Interactive Advertising Bureau IAB and PricewaterhouseCoopers show double-digit growth for year over year in online advertising. Overall online advertising was up by 15.2...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 08 Oct 2008 22:37:40 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/online+classifieds.html"><![CDATA[Online Classifieds]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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		<title><![CDATA[IGA Scores More In-Game Advertising for Sims 3]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000252/iga-scores-more-in-game-advertising-for-sims-3/]]></link>
		<description><![CDATA[Selling virtual space in video games has been a dream for years now, even if sometimes the reaction from gamers themselves is less than stellar. But agency IGA seems to have cracked the code, scoring two deals within the last two weeks during a time when many agencies are worried...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 07 Oct 2008 15:57:29 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/billboard.html"><![CDATA[Billboard]]></category>
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		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[In-game Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/sims+2.html"><![CDATA[Sims 2]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
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		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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		<title><![CDATA[Consumers Spending Less on the Nonessentials]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000250/consumers-spending-loss-on-the-nonessentials/]]></link>
		<description><![CDATA[During the last two weeks, you have to work pretty hard to find the bright spots in all the gloomy news -- my silver lining is that I have never been so happy to not have a 401k. But the steady drumbeat of economic crisis is forcing consumersÂ  to re-evaluate...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 07 Oct 2008 00:24:43 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/financing.html"><![CDATA[Financing]]></category>
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		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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	<item>
		<title><![CDATA[Sharpen Up Those Pitches -- Google May Need an Agency]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000247/sharpen-up-those-pitches-google-may-need-an-agency/]]></link>
		<description><![CDATA[There's nothing like a Friday afternoon to get tongues wagging, so let's look at one of the latest: Will the Mountain View search and advertising giant look towards an ad agency to help its marketing efforts?    The Wall Street Journal broke the story, saying that execs at...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 03 Oct 2008 17:08:53 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[Search With Microsoft, Win a Prize!]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000243/search-with-microsoft-win-a-prize/]]></link>
		<description><![CDATA[Microsoft is rolling out yet another way to entice users over to is failing search engine -- prizes! This comes after the Redmond-based giant tried paying customers with its Cashback initiative  to draw users to its Microsoft Live Search at the beginning of the summer, which turned out to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 02 Oct 2008 16:36:02 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/web+browsers.html"><![CDATA[Web Browsers]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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		<title><![CDATA[Some Common Mistakes When Marketing to Women]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000241/some-common-mistakes-when-marketing-to-women/]]></link>
		<description><![CDATA[I talked with Marti Barletta, president of the TrendSight Group who specializes in marketing to women, about what marketers get wrong when they try to sell to women. It's an important topic -- women control 80 percent of household spending, which will become even more important in the lean times...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 01 Oct 2008 23:42:38 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/women.html"><![CDATA[Women]]></category>
		<category domain="http://resources.bnet.com/topic/gender+and+diversity.html"><![CDATA[Gender And Diversity]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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	<item>
		<title><![CDATA[Ads on Financial Site About to Become a Lot More Valuable]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000238/ads-on-financial-site-about-to-become-a-lot-more-valuable-everyone-else-not-so-much/]]></link>
		<description><![CDATA[With Wall Street collapsing and advertising spend rates waning, where should advertisers look to reach consumers? Well, online trading sites are seeing a huge bump in traffic, according to Nielsen Online. Visitors to Internet financial sites surged by 30 percent last week compared to average weekly traffic.   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 01 Oct 2008 01:06:49 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[Financial]]></category>
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		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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	<item>
		<title><![CDATA[Behavioral Targeting Has Its Day in the UK]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000235/behavioral-targeting-has-its-day-in-the-uk/]]></link>
		<description><![CDATA[British behavioral targeting firm Phorm will begin a limited test tomorrow in the UK, working with ISP British TelecomÂ  to launch what it dubs its Webwise platform. Phorm will work directly with British Telecom, monitoring users web surfing habits to deliver up more relevant advertising. A whole host of questions...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 29 Sep 2008 22:08:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/british+telecommunications.html"><![CDATA[British Telecommunications]]></category>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[Behavioral Targeting]]></category>
		<category domain="http://resources.bnet.com/topic/u.k..html"><![CDATA[U.K.]]></category>
		<category domain="http://resources.bnet.com/topic/phorm.html"><![CDATA[Phorm]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BTY</category>
		<category domain="tickers">BTY</category>
	</item>
	<item>
		<title><![CDATA[Forrester: Virtual Worlds Due for Comeback, Marketers Should Take Note]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000233/forrester-virtual-worlds-due-for-comeback-marketers-should-take-note/]]></link>
		<description><![CDATA[The common wisdom is virtual worlds like Second Life were yet another Internet boondoggle. Major companies like IBM, Pepsi, and Intel spent gobs of money setting up virtual presences in these 3D online gatherings, only to watch nobody come at best, orÂ  see puerile griefers vandalize their online property at...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 29 Sep 2008 11:25:41 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/virtual+world.html"><![CDATA[Virtual World]]></category>
		<category domain="http://resources.bnet.com/topic/forrester+research+inc..html"><![CDATA[Forrester Research Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/paul+jackson.html"><![CDATA[Paul Jackson]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">FORR</category>
		<category domain="tickers">FORR</category>
	</item>
	<item>
		<title><![CDATA[Google Moves Further Into TV With Bloomberg]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000230/google-moves-further-into-tv-with-bloomberg/]]></link>
		<description><![CDATA[Two weeks after Google announced its ad deal with NBC, it has announced has a second partner, Bloomberg Television, moving the company closer to its dream of making Google TV a viable choice for media planning.    It's an interesting move by the Mountain View search giant. Bloomberg...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 26 Sep 2008 00:39:20 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/bloomberg+l.p..html"><![CDATA[Bloomberg L.P.]]></category>
		<category domain="http://resources.bnet.com/topic/bloomberg+television.html"><![CDATA[Bloomberg Television]]></category>
		<category domain="http://resources.bnet.com/topic/project+canoe.html"><![CDATA[Project Canoe]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/home+entertainment.html"><![CDATA[Home Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Three Reasons Why Negative Works for Politics But Not For Actual Advertising]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000227/three-reasons-why-negative-works-for-politics-but-not-for-actual-advertising/]]></link>
		<description><![CDATA[I spoke to John Quelch, the author of Greater Good: How Good Marketing Makes for Better Democracy and a marketing professor at Harvard Business School recently about the marketing lessons we could learn from this presidential election. While speaking, he laid out three reasons why going negative, something this campaign...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 24 Sep 2008 21:54:50 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/beverage.html"><![CDATA[Beverage]]></category>
		<category domain="http://resources.bnet.com/topic/politics.html"><![CDATA[Politics]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[Why Nielsen's New Out-of-Home Ratings May Undercount]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000225/why-nielsens-new-out-of-home-ratings-may-undercount/]]></link>
		<description><![CDATA[Over at MediaPost, David Goetzl writes about the relative success of Nielsen's new ratings system, which I wrote about earlier this month, that tracks television viewers even when the viewer is not in their home.    Using a James Bond-worthy technique of passing out cell phones to a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 23 Sep 2008 23:50:18 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/espn.html"><![CDATA[ESPN]]></category>
		<category domain="http://resources.bnet.com/topic/home+entertainment.html"><![CDATA[Home Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
	</item>
	<item>
		<title><![CDATA[General Motors to Cut Media Spending, Drops Super Bowl]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000223/general-motors-to-cut-media-spending-drops-super-bowl/]]></link>
		<description><![CDATA[One of the big success stories of online advertising was General Motors' pledge to shift at least half of their ad spend over to online in the next year -- a total of $1.5 billion in new cash. Now it looks like that money is up in smoke, as the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 23 Sep 2008 00:56:07 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/super+bowl.html"><![CDATA[Super Bowl]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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