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- Shorter CEO Tenure Requires Even More Strategic Communications Counsel
- It is probably time for a reality check on the business of being a CEO. The position of the CEO is less and less like it used to be the average tenure of U.S. and Canadian CEOs continues to decline. The current range, depending on the study, is 40 months...
- White papers 2002-01-01
- How To Develop The Mind Of A Strategist I: Demystifying Strategy
- The article asserts that Strategy is one of the more mysterious areas of public relations practice. For many, being a strategist or a strategic advisor is considered to be at the top of our professional practice activity. Still, merely using the adjective "strategic" or the noun "strategy" does not get...
- White papers 2001-01-01
- Answering Tough, Touchy, Sensitive Questions And Responding To Emotional Questioners
- In this article the author says that presenters often say that the easy part of presentations is handling questions and answers during and at the end of their talks. This enthusiasm is tempered severely when they encounter situations that are extremely difficult and tension filled, usually when the questioner is...
- White papers 2003-06-23
- Dumb, Dopey, Damaging Strategies I: Attack the Press
- The author of this article describes how to calculate the damage "Dumb, Dopey, Damaging" approach can cause. The author has two selected two examples hoping that analyzing this approach will be valuable to communicators in dissuading the use of these techniques in favor of developing serious, sensible, and sincere strategies....
- White papers 2002-12-16
- Patterns: The Strategist's Foundation For Action
- The article states that strategists recognize the constraints, the insights, and the power to leverage some understanding of the future that patterns provide. In almost every imaginable situation, field of learning, area of discipline, ritual, crisis, news story, one names it, looking for and finding common features from previous experience,...
- White papers 2002-06-17
- CEO Survival: The First 100 Days (Plus 800 More)
- The article suggested to the recently elected CEO that it might be wise to develop a new strategic approach that more closely matched his probable tenure rather than to revise the current plan by establishing an optimistic set of principles and ideas that will not pass the straight-face test, no...
- White papers 2001-12-17
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