Resources

1 Resources for

jeb brugmann, c.k. prahalad

Cocreating Business's New Social Compact: The Idea in Brief Executives and social activists working together? It's true: after decades of mutual distrust, corporations and nongovernmental organizations (NGOs) are collaborating to combat poverty around the world. Their weapon? Innovative local businesses such as...; Tags: Sales strategy, Jeb Brugmann, C.K. Prahalad, British Petroleum Co plc, poverty, business ethics, accommodation, India, working capital, developing country, market research, women, income, sales, collaboration, health care, knowledge, marketing; Articles 2008-04-14