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- BNET Author Biography
Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years. He is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. He has also won the Neal award for business journalism, an S.P.J. award for investigative journalism, and the N.J. Press...- more about Jim Edwards »
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- $28 Million in AIG Taxpayer Money Spent on Manchester United
- The AIG bonuses scandal has an advertising side of course: AIG will give $28 million to Manchester United, the world's richest football club, to complete its sponsorship deal through 2010, according to CityFile. The AIG logo has appeared on the front of Man U's shirts since a...
- Blog posts 2009-03-19
- For Manchester United, Sponsorship Deal Gets Complicated With Premier League Win, Ronaldo and Tevez Talks
- Manchester United's quest to replace AIG as its main sponsor became more complicated on Saturday as the team clinched the English Premier League title on points following a 0-0 draw against Arsenal F.C. by Jim Edwards
- Blog posts 2009-05-18
- Manchester United to Swap AIG for Sahara Group as Shirt Sponsors
- India's Sahara Group is in "advanced talks" to replace AIG as sponsors of Manchester United, Reuters reports. BNET previously noted that Man Utd probably need at least $100 million from a new sponsor in order to stave off their debt payments and retain the pricey talent that adorns the field...
- Blog posts 2009-05-28
- Why Manchester United Must Ask Prudential for More Money to Replace AIG Sponsorship
- Prudential is in talks with Manchester United to replace AIG as the club’s shirt sponsor, according to the BBC. Man Utd need at least £56 million (about $100 million) to replace or increase the revenue from AIG. by Jim Edwards
- Blog posts 2009-04-13
- Manchester United in Talks With Aon for Shirt Sponsorship
- Just days after Manchester United reportedly entered “advanced talks†with India’s Sahara Group, the club is now allegedly "90 percent certain" to sign a deal with insurance giant Aon to replace AIG as its $100 million lead sponsor. by Jim Edwards
- Blog posts 2009-06-02
- Manchester United Sign Aon to Replace AIG as Shirt Sponsor; Club Returns to Profitability
- Manchester United have signed a shirt sponsorship deal to replace AIG with with insurer Aon believed to be worth £20 million a year (about $33 million). Bonus payments could add a further £5 million a year, according to the FT. by Jim Edwards
- Blog posts 2009-06-04
- Liverpool F.C. Seek ã80 Mil. Deal With Carlsberg, But the Brewer May Not Easily Be Replaced
- Liverpool F.C. want lead sponsors Carslberg to match the £80 million deal that Aon struck with Manchester United earlier this month, according to the Times. Such a deal would be priced at roughly £20 million a year. Currently, Carslberg pays only £7.2 million a year through 2010. by Jim Edwards
- Blog posts 2009-06-25
- Why Aon's ã80M Deal With Manchester United Is Undervalued and What It Means for U.S. Sports Marketing
- Non-Americans know that football sponsorships -- even Manchester United's colossal £80 million/$125 million deal with Aon -- are hugely undervalued. They deliver multiples of the exposure a brand would get through regular advertising yet are sold at a considerable discount. by Jim Edwards
- Blog posts 2009-08-18
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