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Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years. He is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. He has also won the Neal award for business journalism, an S.P.J. award for investigative journalism, and the N.J. Press...- more about Jim Edwards »
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- NBC Cancels Shared Super Bowl Spot to Keep Prices High
- NBC nixed an idea to have a single Super Bowl spot shared by multiple advertisers. The idea, floated by agency Cesario Migliozzi, was to buy a single spot in the big game and then divide it into eight mini-spots of a few seconds each. Each slot would be bought by...
- Blog posts 2008-12-29
- Advertising Roundup: Super Bowl Not Sold Out; DeWitt RIP; Valassis Debt Reorg; More ...
- AKQA is now the AOR for The New York City Ballet -- The agency will be responsible for social media stuff, a website re-design and a new ticketing system. [Source: AgencySpy] NBC still selling Super Bowl spots -- Five hours of pregame coverage also open. "Traditionally, much...
- Blog posts 2009-01-27
- Calvin Klein's "Banned" Orgy Ad Is Part of Predictable Fake Controversy Trend
- Calvin Klein has deliberately produced a steamy commercial that it knew had no chance of being aired on TV. (See video below.) The ploy is an increasingly common one among advertisers who realize they can find larger audiences online than they can on TV. ...
- Blog posts 2009-01-29
- Advertising Roundup: Super Bowl Audience Declined; Sex Pistol's Butter Ad; BMW Review; Cliff Freeman Gets Airline; More ...
- Super Bowl more expensive for advertisers, got fewer viewers -- NBC said it sold out its entire available ad inventory on the Super Bowl last night, notching $206 million, up from $186.3 million sold by News Corp.'s Fox for the 2008 game. The game got 97 million viewers last year,...
- Blog posts 2009-02-03
- Bud Light Ad Mirrors Suicide of DDB Exec
- One of Bud Light's ads in this year's Super Bowl shows a man falling out of an office window onto the ground below -- an act that bears an eerie resemblance to the suicide of a DDB executive who worked on Anheuser-Busch's ads. Paul Tilley was executive...
- Blog posts 2009-02-10
Additional Resources
- Super Bowl Ad for Married Folk Seeking Affairs Rejected by NFL
- The Super Bowl continues to look like the most boring ever for advertising with the news that the NFL said it will not, ever, carry an ad in its programs for AshleyMadison.com, a dating web site for married people looking for an affair, according to CNBC. The...
- Blog posts 2009-01-20
- Super Bowl Ads Shaping Up to Be Most Boring Ever
- With the $3 million cost of advertising in the Super Bowl looking like a total waste of money in the midst of the recession, the lineup for the 2009 big game is potentially shaping up to be the dullest on record. The commercials are traditionally in competition to be as...
- Blog posts 2008-12-17
- News Roundup: Super Bowl, IPG, WPP, OMC, Publicis, Euro RSCG, Zenith, Aegis
- NBC hasn't sold any Super Bowl spots since September. The network is trying to hold the line on a $3 million price tag for a 30-second commercial in the game. Before the economy began its plunge in late September, the network had fewer than 10 left of 67...
- Blog posts 2008-12-09
- Advertising Roundup: Dunkin Donuts' New Ads; 3-D Ad for Super Bowl; Latest Layoff Rumors; More ...
- Dunkin' Donuts breaks Hill Holliday campaign -- Coffee and doughnut chain Dunkin’ Donuts breaks a new $100 million advertising campaign today that features the slogan “You Kin’ Do it.†The new effort, which was created by Dunkin’s Boston-based advertising agency Hill, Holliday, Connors, Cosmopulos Inc., is the latest iteration of...
- Blog posts 2009-01-06
- Advertising Roundup: Dentsu to Enter Russia; Levi's Picks Wieden; Layoffs at Euro RSCG; And More ...
- Dentsu to enter Russia -- Dentsu, Japan's largest advertising company, will set up a subsidiary in Russia as it aims to expand out of its mature home market. PHD owed the most by Chrysler -- Chrysler could be headed to bankruptcy court -- a move that could...
- Blog posts 2008-12-14
- CNN Won't Run Anti-Abortion Ad Featuring Obama
- CNN is refusing to run an anti-abortion TV commercial because the ad's makers did not get the permission of President Obama to make the ad see video below. The ad tracks the life of Obama over images of in-utero fetuses. On-screen captions say: This child’s future is a broken...
- Blog posts 2009-02-23
- Advertising Roundup: Saatchi Wins Kroger; Valassis Suit Develops; Y&R Defends Sharks; Clear Channel Settles Claim; More ...
- Donny Deutsch screams for revenge as recession hits people he knows (i.e. the super rich) -- Bernie Madoff is a “serial killer,†former adman turned gazillionaire Deutsch told Jim Cramer during Mad Money Thursday, who “belongs in a cage tomorrow.†“He didn’t do it with homicide,†Deutsch continued, “but do...
- Blog posts 2009-01-12
- Pfizer Courting More Controversy with Viagra 'Advergaming'
- First it was a pill. Then it was a cultural phenomenon. Now Viagra is a video game. Pfizer is currently advertising its blockbuster erectile dysfunction drug with an online game called "Viva Cruiser." In doing so, the company seems to be courting controversy -- as it has done in the...
- Blog posts 2008-09-03
- New CEO Veihbacher, Plucked From the U.S., Could De-Frenchify Sanofi
- Paris-based pharma giant Sanofi-Aventis may be about to get a little less French with the appointment of Chris Viehbacher, formerly head of U.S. pharma at GlaxoSmithKline, as its new CEO. The company gets more than half of its revenues on its top drugs from the U.S. (as...
- Blog posts 2008-09-10
- Report: General Motors Is Reviewing Its Agencies
- FRIDAY UPDATE: IPG is begging its employees to lobby their Congress-persons in favor of the bailout. "GM has asked that we weigh in with our representatives in Congress," says a note to the IPG troops. "We hope you will consider sharing this information with your employees so that they can...
- Blog posts 2008-11-21
- BBDO Must Wean Itself From Branding Addiction in 2009
- BBDO has taken more than its fair share of recession headlines recently as it announced layoffs of 189 staffers and the loss of its flagship Pepsi account. Salt is poured on the wound with this Ad Age report noting that BBDO will create "only" three Super Bowl spots this year....
- Blog posts 2008-12-28
- Advertising Roundup: Mini in Review; Home Depot Eyes Media; Coke Sued on Vitaminwater; More ...
- Mini calls global review -- WCRS, which has been the UK agency of record for the last 8 years, has not been tapped to participate. [Source: AgencySpy] Publicis buys Bulgarian agency -- Communications chain Publicis MARC Group owner Nikolai Nedelchev said he will sell his majority stake...
- Blog posts 2009-01-15
- Advertising Roundup: Chipotle Picks Butler; Palmer Founder Dies; Google Cancels Paper; Grey Sheds 18 Jobs; More ...
- Chipotle choses Butler, Shine, Stern & Partners -- Chipotle says they looked at two-dozen agencies and narrowed it down to three for the final shoot out. No word as to whether incumbent DeVito/Verdi was one of those finalists. [Source: AgencySpy] Robert Palmer, media buying pioneer, dies --...
- Blog posts 2009-01-21
- Valassis' Plan to End Newspaper Coupons Outrages Middle America
- Valassis CEO Alan Schultz told investors recently that "we are hearing some consumer grumbling" about his company pulling its Red Plum coupons out of local newspapers in favor of sending them via the U.S. Postal Service or making them available online at RedPlum.com. But it's more than...
- Blog posts 2009-02-24
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