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• Pfizer Plans 100-Strong Twitter Army to Fight "Bad Rap"; Imposter Poses a Problem

  BNET - 2009-07-27

  Pfizer has launched a Twitter account and wants to see an army of 100 execs contributing to its tweet stream. If that happened, it would be reminiscent of an idea floated by a consultant to Johnson & Johnson in 2007. That consultant urged J&J to give all of its 120,000...

  Tags: Consultant, Johnson & Johnson, Pfizer Inc., Twitter, Blogging, Internet, Jim Edwards

• Is Twitter Rolling Out a New Ad System?

  BNET - 2009-07-16

  Federal law requires all bloggers to write about Twitter at least once a month, so here is my compliance-mandated offering for July: Twitter is testing a new revenue system that could involve selling targeted advertising. by Jim Edwards

  Tags: Advertisement, Twitter, Operational Accounting, Finance, Jim Edwards

• Agency Caught Impersonating Police on Twitter; Cops Confiscate Tweet Stream

  BNET - 2009-05-27

  Sydney marketing agency Mentally Friendly spent "months" posing as the official Twitter voice of the New South Wales police force before being discovered. by Jim Edwards

  Tags: Police, Agency, Twitter, Advertising & Promotion, Marketing, Jim Edwards

• Why Drug Companies Prefer Twitter Over Blogs

  BNET - 2009-05-19

  GlaxoSmithKline has started a blog, becoming only the fourth* major drug company to launch an official unofficial voice on the web. by Jim Edwards

  Tags: Drug Company, Blog, Twitter, Blogging, Internet, Jim Edwards

• Current TV Sends Agency RFP By Twitter

  BNET - 2009-05-05

  Current TV â€" Al Gore’s low-profile, user-generated cable news network â€" sent out an agency RFP by Twitter and the responses revealed all the usual anxieties and naivety of the client-agency-review consultant three-way when it comes to choosing a new shop. by Jim Edwards

  Tags: Agency, Twitter, Current TV, Cable, Advertising & Promotion, TVs, Tv & Home Theater, Network Technology, Telecommunications, Personal Technology, Marketing, Home Entertainment, Networking, Jim Edwards

• Cliff Freeman CEO Exits After Fla. Lottery Pitch Loss; Twitter Trail Tells Strange Tale

  BNET - 2009-04-24

  Cliff Freeman & Partners CEO Clayton Ruebensaal III left the shop after only four months on the job. See AgencySpy and Adweek's essentially identical reports here and here. If you've been following the saga of Freeman's freefall, you'll know that this is merely the latest turn in...

  Tags: Agency, Shop, Twitter, CEO, Ruebensaal, Advertising & Promotion, Marketing, Jim Edwards

• BBDO's Robertson: "I Hate Twitter!" (And Belts, Apparently)

  BNET - 2009-04-21

  BBDO CEO Andrew Robertson's video interview with DMNews contains an interesting piece of product placement for new-ish client Starbucks see video below. As the interview starts, there's a barely noticeable paper cup on his desk at screen left. But halfway through, the video cuts abruptly, and the...

  Tags: Belt, Social Media, Starbucks Corp., Video, Twitter, BBDO, Corporate Communications, Marketing, Jim Edwards

• Novartis, Boehringer Start Using Twitter Accounts

  BNET - 2009-02-18

  AstraZeneca, Novartis, Vertex Pharmaceuticals and Boehringer Ingelheim have started experimenting with Twitter with varying degrees of enthusiasm, reports Pharmaceutical Executive. Drug companies have so far looked at social media with a mixture of fear and loathing. They believe perhaps wrongly that giving consumers more opportunities to talk...

  Tags: Drug Company, Social Media, Novartis AG, Pharmaceutical Company, Twitter, AZ, BI Site, Pricing, Business Intelligence, Tools & Techniques, Marketing, Enterprise Software, Software, Data Management, Management, Jim Edwards

• Marketing Consultant Triggers Reporter's Twitter Meltdown

  BNET - 2009-02-17

  A marketing consultant who did not return a phonecall from a reporter at Canada's National Post seems to have triggered that reporter's curse-filled meltdown -- on Twitter. The consultant, April Dunford of Rocket Launch Marketing, had been called by reporter David George-Cosh, who covers technology for the...

  Tags: Reporter, Twitter, David George-Cosh, MediaStyle, Marketing Research, Telecom & Utilities, Marketing, Jim Edwards

• Facebook and Twitter Are Determined Not to Make Money From Advertisers

  BNET - 2009-02-04

  UPDATE: The TweetMoney blog just announced the results of its "Design a  Revenue Model for Twitter" contest, and it was won by Publicis agency Denuo. See here. Facebook and Twitter -- both hailed by marketers as the future of reaching consumers -- seem to be determined to...

  Tags: Facebook, Twitter, Advertiser, Jim Edwards