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jim henry and kia motors corp. - All News and Analysis

• Kia Revives Hip Hamsters, To Do Heavy Lifting for the Brand

  BNET - 2009-10-30

  Kia needs to get people to associate something with the brand other than "cheap and cheaply built." Kia's animated hamsters help the brand look hip. They're back after a hiatus. by Jim Henry

  Tags: Kia Motors Corp., Brand, Branding, Marketing, Jim Henry

• Hyundai and Kia Keep Climbing Up the Sales Charts

  BNET - 2009-10-06

  A favorable exchange rate underscores a lot of the other factors Hyundai and Kia have going for them in the United States, including a lot of new models and more distinctive styling. by Jim Henry

  Tags: Hyundai, Kia Motors Corp., Sales Strategy, Free Trade, Sales Force Management, Sales, Finance, Jim Henry

• Kia Sticks with Sorento Name for All-New Crossover

  BNET - 2009-09-25

  The 2001 Kia Sorento crossover is an all-new model that replaces the Kia Sorento SUV, starting in January 2010. The Kia Forte replaced the Kia Spectra, but in this case Kia kept the old name. by Jim Henry

  Tags: Kia Motors Corp., Jim Henry

• Kia Dumps Hamsters, in Ads for the More "Serious" Kia Forte

  BNET - 2009-06-10

  Kia's U.S. marketing boss, Michael Sprague, said Kia wanted a more "serious" ad campaign for the Kia Forte sedan than hip hamsters. But he promises Kia won't start taking itself too seriously. by Jim Henry

  Tags: Kia Motors Corp., Advertisement, Forte Software, Marketing Research, Marketing, Jim Henry

• Kia Soul Even Makes Hamsters Cool

  BNET - 2009-03-20

  Tired of the same old runaround? Ads for the Kia Soul will make you laugh, but they may also remind you that many of us spend more time on a treadmill than we'd like. by Jim Henry

  Tags: Kia Motors Corp., TVs, Tv & Home Theater, Personal Technology, Home Entertainment, Jim Henry

• Kia Soul Advertising Aimed at Would-Be Nonconformists

  BNET - 2009-03-16

  There's an inherent contradiction in advertising appeals that say, "Join the In-Crowd, Be a Nonconformist." But that hasn't stopped Kia and other brands, like Mini and Saab, from trying. by Jim Henry

  Tags: Kia Motors Corp., Advertisement, Kia Soul, Mini, Jim Henry

• Kia Makeover in U.S. Includes Soul, Forte Models

  BNET - 2009-03-12

  Michael Sprague, marketing vice president for Kia Motors America, told BNET that Kia is getting a complete makeover, with new models, new model names, and a new factory in Georgia by Jim Henry

  Tags: Kia Motors Corp., Forte Software, Soul, Spectra, Sales Strategy, Sales Force Management, Branding, Sales, Marketing, Jim Henry

• Revenge of the Nerds: Kia, Hyundai, Subaru Gain in U.S.

  BNET - 2009-02-05

  Value for the money, stronger advertising and niche appeal have second-tier brands like Hyundai, Kia and Subaru gaining U.S. sales, while the rest of the market is in free-fall. by Jim Henry

  Tags: U.S., Hyundai, Kia Motors Corp., Subaru, Hyundai Assurance Program, Sales Strategy, Sales Force Management, Sales, Jim Henry

• Detroit Auto Show: Kia Soul'ster Concept is Cute, But Risky

  BNET - 2009-01-15

  Starting with the Soul'ster concept, Kia is already spinning derivatives off its Soul crossover SUV, before the original Soul even goes on sale this spring, for the 2010 model year. by Jim Henry

  Tags: Kia Motors Corp., Subaru, Car, Pickup, Jim Henry

• New Incarnation of Kia Soul for Detroit

  BNET - 2008-12-30

  South Korean brands Hyundai and Kia, which both belong to the Hyundai Group, are embarked on a relentless long-term strategy to sell more cars and trucks in more segments in the United States. by Jim Henry

  Tags: Hyundai, Kia Motors Corp., Car, Brand, Kia Soul, Branding, Marketing, Jim Henry