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jnjbtw

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GSK and Centocor Abandon Their Pioneering Corporate Drug Blogs
Two companies who made early runs at corporate blogging -- GlaxoSmithKline and Centocor -- appear to have let their blogs die. The deaths were noted first by Pharma Marketing blogger John Mack. GSK's blog was for its weight-loss drug, Alli, and was called AlliConnect. The last post...
Tags: Blog, GSK, JNJBTW, Blogging, Internet, Jim Edwards
Blog posts 2009-01-09

Additional Resources

Corporate Blogs That Build Buzz
Will this be the year that you start a corporate blog? Or are you already knee-deep in the blogosphere and looking for new ideas? Completing our review of PRWeek's nice summation of the year just past in their 2007 Book of Lists, here are their "5 corporate...
Tags: Blogging, Stonyfield, Blog, Johnson & Johnson, Internet, Jon Greer
Blog posts 2008-01-04
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