Jody Moxham: Psychology in MarketingPR videoWell this video is pure PR. Did not really learn anything new about Psychology in marketing, just got to know a player in that market. Next time would appreciate more of deeper knowledge from how they really do things, not only questions targetting answers such...
Jody Moxham is Chairman of the Board and CEO of PhaseOne Communications, a company that performs analytics on corporate communication for marketing purposes. Moxham explains her unique methods, which focus on a psychological approach to how a person responds to different forms of communication.
If a new-business prospect came to an agency CEO 20 years ago and said, "Get rid of your current client and I'll give you my bigger account," nine out of 10 agency CEOs would have said no. "Not today," says Harry...