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john kastelein

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Vytorin Update: Big Pharma Strikes Back
The saga over Vytorin, the expensive cholesterol pill that may be no better than older, cheaper "statin" drugs, has come to a familiar pass: The manufacturer backlash. Merck and Schering-Plough, the makers of Vytorin, saw their stocks crushed the day after cardiologists trashed the multi-billion-dollar drug at...
Tags: Merck & Co. Inc., Pharmaceutical Company, Trial, Vytorin, Sales Strategy, E-mail, Sales, Online Communications, David P. Hamilton
Blog posts 2008-04-03
Vytorin Update: Big Pharma Strikes Back
The saga over Vytorin, the expensive cholesterol pill that may be no better than older, cheaper "statin" drugs, has come to a familiar pass: The manufacturer backlash. Merck and Schering-Plough, the makers of Vytorin, saw their stocks crushed the day after cardiologists trashed the multi-billion-dollar drug at...
Tags: Sales, E-mail, Sales Strategy, Vytorin, Trial, Pharmaceutical Company, Merck & Co. Inc., Online Communications, David P. Hamilton
Blog posts 2008-04-03
Marketing Trumps Science in Vytorin Scandal
In one of the drug industry's more revealing scandals in a while, Merck and Schering-Plough are struggling to rescue two new cholesterol drugs from evidence that they're useless at fighting heart disease and charges that the two companies deliberately sat on the bad news for roughly a year. ...
Tags: Online Communications, Marketing, E-mail, Marketing Research, Schering, Zetia, Vytorin, Drug, Merck & Co. Inc., David P. Hamilton
Blog posts 2008-04-01
Marketing Trumps Science in Vytorin Scandal
In one of the drug industry's more revealing scandals in a while, Merck and Schering-Plough are struggling to rescue two new cholesterol drugs from evidence that they're useless at fighting heart disease and charges that the two companies deliberately sat on the bad news for roughly a year. ...
Tags: Merck & Co. Inc., Drug, Vytorin, Zetia, Schering, E-mail, Marketing Research, Online Communications, Marketing, David P. Hamilton
Blog posts 2008-04-01
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