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	<title><![CDATA[john quelch Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to john quelch]]></description>
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		<title><![CDATA[How to Market in a Downturn]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-322730.html]]></link>
		<description><![CDATA[John Quelch, one of the best-known academic minds in marketing, talks to BNET about the two types of luxury consumers ("must-haves" and "wannabes") and how to appeal to both in a recession.      	You&#8217;ve said there are two types of luxury consumers. What are  they?...]]></description>
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		<pubDate>Mon, 20 Jul 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/recession.html"><![CDATA[Recession]]></category>
		<category domain="http://resources.bnet.com/topic/luxury.html"><![CDATA[Luxury]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/john+quelch.html"><![CDATA[John Quelch]]></category>
		<category domain="http://resources.bnet.com/topic/recession+marketing.html"><![CDATA[Recession Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/luxury+marketing.html"><![CDATA[Luxury Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+q%2526a.html"><![CDATA[BNET Q&A]]></category>
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		<category domain="http://resources.bnet.com/topic/simplifiers.html"><![CDATA[Simplifiers]]></category>
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		<category domain="http://resources.bnet.com/topic/ann+marsh.html"><![CDATA[Ann Marsh]]></category>
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		<title><![CDATA[Selling Luxury in a Recession]]></title>
		<link><![CDATA[http://www.bnet.com/2436-13237_23-322733.html]]></link>
		<description><![CDATA[How brands from Starbucks to Mercedes-Benz are surviving in a down economy.These are the worst of times to be marketing a luxury brand. Your customers have lost jobs, defaulted on mortgages, watched their nest eggs shrink, or simply heard too much about all of the above. They're downsizing and simplifying...]]></description>
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		<pubDate>Mon, 20 Jul 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/recession.html"><![CDATA[Recession]]></category>
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		<category domain="http://resources.bnet.com/topic/recession+marketing.html"><![CDATA[Recession Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/luxury+marketing.html"><![CDATA[Luxury Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/starbucks.html"><![CDATA[Starbucks]]></category>
		<category domain="http://resources.bnet.com/topic/morgans+hotel+group.html"><![CDATA[Morgans Hotel Group]]></category>
		<category domain="http://resources.bnet.com/topic/mercedes-benz.html"><![CDATA[Mercedes-Benz]]></category>
		<category domain="http://resources.bnet.com/topic/john+quelch.html"><![CDATA[John Quelch]]></category>
		<category domain="http://resources.bnet.com/topic/discount.html"><![CDATA[Discount]]></category>
		<category domain="http://resources.bnet.com/topic/pricing.html"><![CDATA[Pricing]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relations+management.html"><![CDATA[Customer Relations Management]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">SBUX</category>
		<category domain="tickers">SBUX</category>
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		<title><![CDATA[Three Places to Focus Market Research During a Recession]]></title>
		<link><![CDATA[http://blogs.bnet.com/mba/?p=861]]></link>
		<description><![CDATA[In the current economy, market research presents many companies with a catch-22: you need market research to attract new customers, but you need customers to pay for market research.    In a recent post on his Harvard Business blog Marketing Knowhow, Harvard Business School professor John Quelch writes...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 02 Jul 2009 06:00:46 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/market+research.html"><![CDATA[Market Research]]></category>
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		<category domain="http://resources.bnet.com/topic/john+quelch.html"><![CDATA[John Quelch]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/stacy+blackman.html"><![CDATA[Stacy Blackman]]></category>
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	<item>
		<title><![CDATA[Merrill, Citi, AIG: Where Financial Brands Go From Here]]></title>
		<link><![CDATA[http://blogs.bnet.com/harvard/?p=1677]]></link>
		<description><![CDATA[A little over a year ago, the financial names mentioned in the headline above were commonly listed among the top brands in the world.    Now they are worthless, or near so, according to the stock market. And they may not be salvageable, according to Harvard Business School...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 20 Apr 2009 05:29:29 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[Financial]]></category>
		<category domain="http://resources.bnet.com/topic/american+international+group+inc..html"><![CDATA[American International Group Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/sean+silverthorne.html"><![CDATA[Sean Silverthorne]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AIG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">C</category>
		<category domain="tickers">AIG,C</category>
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		<title><![CDATA[Marketing to "Simplifiers"]]></title>
		<link><![CDATA[http://blogs.bnet.com/bnet1/?p=658]]></link>
		<description><![CDATA[  	The Find: Marketing expert John Quelch warns that economic turmoil is likely to produce a new type of consumer to contend with: the middle-aged Simplifier.  	The Source: A post on the Harvard Business Conversation Starter.    The Takeaway: Quelch, a taxonomist of shoppers and a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 20 Oct 2008 06:12:16 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/consumer.html"><![CDATA[Consumer]]></category>
		<category domain="http://resources.bnet.com/topic/consumption.html"><![CDATA[Consumption]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/jessica+stillman.html"><![CDATA[Jessica Stillman]]></category>
		<category domain="http://resources.bnet.com/topic/consumer.html"><![CDATA[Consumer]]></category>
		<category domain="http://resources.bnet.com/topic/consumption.html"><![CDATA[Consumption]]></category>
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