Keynotes include: Hung LeHong, vice president of Gartner's retail industry research practice; David Weinberger, Harvard University fellow and author of Everything Is Miscellaneous: The Power of the New Digital Disorder; John Rosen and Anna Maria Turano, co-authors of Stopwatch Marketing
I've started Stopwatch Marketing, a look at how to get the attention of consumers when they're actually in the market to buy something. The book is timely, because the combination of tight credit and recession or fear of such should dampen buying here, so catching consumers in those reduced windows...
I've now delved into Stopwatch Marketing. The first part defines what the stopwatch is – the time people actually have to spend shopping, which the authors argue has changed only marginally since the advent of television, while the amount of information they now have available before they make a...
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