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- LinkedIn: The Business Antidote to Facebook?
- Expanding on yesterday's blog on the diminishing ROI for business users of Facebook, Harvard Business Online blogger John Sviokla checks in with a positive look at its main competitor for business users, LinkedIn. His take: LinkedIn delivers tremendous reach to business professionals for a relatively small investment....
- Blog posts 2008-07-25
Additional Resources
- John Sviokla of Diamond Technology Partners Joins Context Magazine Editor-in-chief On Replay of RadioWallStreet Internet Broadcast
- PHILADELPHIA--BUSINESS WIRE--Sept. 15, 1999-- Microsoft Corporation (NASDAQ: MSFT), Amazon.com, Inc. (NASDAQ: AMZN), and America Online, Inc. (NYSE: AOL) was discussed by Context Magazine Editor-in-Chief Paul Carroll and his guest, John Sviokla with Diamond Technology Partners, on RadioWallStreet. The replay of this interview will be available Wednesday, September 15,...
- Research articles 1999-09-15
- Twitter Is/Is Not a Serious Marketing Tool
- For marketers trying to get a handle on how Twitter can be used to connect with customers and potential customers, John Sviokla has some very sound advice: Understand the medium and what you want to get out of it. Babson business professor Thomas Davenport has some advice,...
- Blog posts 2009-04-14
- Clinton vs. Obama -- Who Better Engages 'Customers'?
- Hillary Clinton and Barack Obama treat their supporters differently. Clinton considers her backers as "customers" while Obama sees his supporters as "members", says consultant John Sviokla on a new post on Harvard Business. The difference? "When you give money to Clinton’s campaign, you get a confirmation. When...
- Blog posts 2008-01-07
- Broadband Cell Phones: Is Your Marketing Plan Ready?
- 700MHz C. It doesn't sound sexy, but starting today this block of the wireless spectrum is to be auctioned off for more than $10 billion. Verizon, AT&T, and Google are expected to be the prime bidders for the "C Block" spectrum. Why so valuable?...
- Blog posts 2008-01-24
- The Internet President
- Savvy use of the Internet and technology in general helped Barack Obama win the White House. Will it now become a major part of how he governs? Here is the scenario cast by Harvard Business Publishing blogger John Sviokla, in a post titled Barack Obama's Edge-Based Organization....
- Blog posts 2008-11-17
- Google Earth: The Manager's New Best Friend
- With dropping costs of GPS systems and the expanding customization possibilities of Google Maps and Google Earth, companies have a powerful, sophisticated and inexpensive way to look at everything from demographics of potential markets to how information flows through their own organizations. Google Maps has been around...
- Blog posts 2009-04-06
- Protect Your Online Reputation
- In the real world, managing your reputation should be paramount. Showing up on time, being helpful to colleagues, and taking the occasional shower increase the reputation points you can leverage in any number of ways, including career advancement. Many of us spend a lot of time, if...
- Blog posts 2008-03-31
- The New eBay headed in the Wrong Direction?
- Incoming eBay CEO John Donahoe is taking the mega online auctioneer in the absolute wrong direction with his recent moves to "muffle" buyer ratings, raise fees on small sellers while offering discounts to power vendors, and emphasizing fixed-price products at eBay Express, says Harvard Online blogger John Sviokla. What...
- Blog posts 2008-02-20
- iPhone vs. Blackberry: The Next Round
- According to Harvard Business Publishing blogger John Sviokla, here is what Blackberry has to do to become an iPhone competitor in the lucrative "smart phone" category. "BlackBerry needs to enter with, 1) a radically better device, which they seem to have created now with the Storm, by having a...
- Blog posts 2008-10-15
- Disruptive Innovation: Sending a Beer Cooler Into Space for $150
- Two MIT students recently launched what amounted to a styrofoam beer cooler equipped with a cheap camera and GPS tracker to a height of 93,000 feet at the edge of space. Inspiration enough for innovation expert John Sviokla to rethink his Innovation Toolkit. by Sean Silverthorne
- Blog posts 2009-10-27
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