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4 Resources for

john sviokla

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Clinton vs. Obama -- Who Better Engages 'Customers'?
Hillary Clinton and Barack Obama treat their supporters differently. Clinton considers her backers as "customers" while Obama sees his supporters as "members", says consultant John Sviokla on a new post on Harvard Business. The difference? "When you give money to Clinton's campaign, you get a confirmation. When...
Tags: Sean Silverthorne, Obama, Hillary Clinton
Blog posts 2008-01-07
Broadband Cell Phones: Is Your Marketing Plan Ready?
700MHz C. It doesn't sound sexy, but starting today this block of the wireless spectrum is to be auctioned off for more than $10 billion. Verizon, AT&T, and Google are expected to be the prime bidders for the "C Block" spectrum. Why so valuable?...
Tags: Broadband Internet, Network technology, TELECOMMUNICATIONS, Sean Silverthorne, broadband, John Sviokla, cell phone, phone, marketing
Blog posts 2008-01-24
The New eBay headed in the Wrong Direction?
Incoming eBay CEO John Donahoe is taking the mega online auctioneer in the absolute wrong direction with his recent moves to "muffle" buyer ratings, raise fees on small sellers while offering discounts to power vendors, and emphasizing fixed-price products at eBay Express, says Harvard Online blogger John Sviokla. What...
Tags: Sean Silverthorne, eBay Inc., John Donahoe
Blog posts 2008-02-20
Protect Your Online Reputation
In the real world, managing your reputation should be paramount. Showing up on time, being helpful to colleagues, and taking the occasional shower increase the reputation points you can leverage in any number of ways, including career advancement. Many of us spend a lot of time, if...
Tags: Wiki, Professional development, Sean Silverthorne, John Sviokla, Online Reputation, online reputation
Blog posts 2008-03-31
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