Johnson Outdoors Inc.

Helen Johnson-Leipold is the first woman in five generations to lead a Johnson family enterprise. She began her business career at Foote, Cone & Belding where she directed advertising and branding strategies for some of America's leading consumer packaged goods companies. Helen joined SC Johnson in 1985, where she held a variety of senior level marketing and management positions of increasing responsibility until 1999 when she was elected Chairman & CEO of Johnson Outdoors Inc, a leading global outdoor recreational products innovator. In 2004, she was also named Chairman and Director of Johnson Financial Group, a $6 billion global financial services company. Helen also serves as Chairman of The Johnson Foundation and of Johnson-Keland Mgt. (The Family Office), and as a Director of S.C. Johnson & Son, Inc. and JohnsonDiversey, Inc.

Mr. Kelly is Group Vice President Outdoor Equipment Group, responsible for all business functions of the Eureka! , Silva and Tech4O brands. Mr. Kelly joined Johnson Outdoors in 1993 and served in a variety of corporate and operational positions of increasing responsibility before being named Group Vice President in 2001. Prior to joining Johnson Outdoors, Mr. Kelly worked in the fly fishing, management consulting and oil and mineral industries. Mr. Kelly earned a Bachelor of Science degree in Engineering from Pennsylvania State University and holds a Masters in Business Administra6tion from the Wharton School of theUuniversity of Pennsylvania.

Vice President and Chief Financial Officer of the Company since November 2005. From July 2005 to November 2005, Mr. Johnson served as Interim Chief Financial Officer and Treasurer of the Company. From December 2001 to July 2005, he served as Director of Operations Analysis of the Company. Prior to joining the Company, Mr. Johnson was employed by Procter & Gamble in a series of finance positions with increasing responsibility.

Mr. Moon is Vice President and Chief Information Officer, responsible for leading the Company's information technology function, and defining and implementing the strategic use of information technology. Mr. Moon joined Johnson Outdoors in 2006 following a successful career with Baxter International where he held a variety of information technology positions of increasing responsibility before being named Corporate Vice President and CIO in 2000. Mr. Moon was named CIO of the Year in 2003 by the Association of Information Technology Professionals. Prior to joining Baxter, Mr. Moon held IT positions in the telecommunications and medical software industries. Mr. Moon earned a Bachelor of Science degree in Computer Science and holds a Masters in Management Information Systems from Northern Illinois University.

President of Business Operations and Alternate Governor of the Nashville Predators (the "Predators"), a National Hockey League team, since December 2007. Executive Vice President of Finance and Administration and Chief Financial Officer of the Predators from July 2003 until December 2007. Senior Vice President and Chief Financial Officer of the Predators from June 1997 until June 2003. Director of Nashville's Adventure Science Center, Make-A-Wish Foundation of Middle Tennessee, Nashville Predators Foundation and Nashville Downtown Partnership.

Ms. Swire is Corporate Secretary and Vice President of business Development & Legal Affairs, responsible for guiding corporate governance, legal activities and strategic portfolio management programs. Ms. Swire was in private pactice from 1988-1994 in New York and California, and from 1992-1994 also taught LLM and post-graduate Tax programs at Golden Gate university in San Francisco. From 1994-1999, she served first as Senior Tax Counsel and later as Director of Corporate Development for the Case Corporation. Immediately prior to joining Johnson Outdoors, Ms. Swire was Director of Mergers and Acquisitions for Wal*Mart international. Ms. Swire earned a Bachelor of Arts degree from Vassar College and Juris Doctor degree from Boston University School of Law where she was Editor of the International Law Journal.

Ms. Georgeson is Vice President Worldwide Communication responsible for strategic corporate, investor and employee communication programs. Ms. Georgeson began her communications career in entertainment media relations in New York City. In 1985 she joined The Procter & Gamble Company, directing strategic brand marketing PR programs across five divisions until 1988 when she joined SC Johnson where she held a variety of strategic communications roles with increasing responsibility, including directing the company's first global public, environmental and "family company" branding programs. Ms. Georgeson has served on the EPA National Environmental Education Advisory Council and Education Task Force of the President's Council on Sustainable Development. Ms. Georgeson earned a Bachelor of Arts degree in Communication from the American Academy.

Mr. Stella is Group Vice President – Global Diving, responsible for all business functions of the SCUBAPRO® UWATEC® and Seemann® brands. With over 25 years of general management and marketing experience, Mr. Stella began his career as a commercial diving contractor directing the dive team operations for various underwater construction and inspection projects around the world. Prior to joining Johnson Outdoors in 1999 as General Manager of North American Diving, he was Vice President of Sales & Marketing and Business Development for Dacor Corporation from 1996-1999. Among his many professional accomplishments, Mr. Stella is a Scuba Schools International Platinum Pro 5000 diver, a small elite group of divers who have logged more than 5,000 recreational dives in a lifetime. He holds two dive equipment patents and has acted as technical advisor and marketing consultant to various television and movie productions, including among others the 2005 epic motion picture "Deep Blue."

Mr. Leopold is Group Vice President – Watercraft, responsible for all business functions of the Old Town®, Ocean Kayak™, Necky®, Extrasport® and Carlisle® brands. Mr. Leopold began his diversified management career at SC Johnson in 1975, where he held a variety of domestic and international sales, marketing and business development roles of increasing responsibility over the span of 20 years. Just prior to joining Johnson Outdoors in 23001, Mr. Leopold was Executive Vice President and Chief Operating Officer for Lacrosse Footwear, inc. Mr. Leopold earned a Bachelor of Arts degree in Education from Otterbein College in Ohio, and holds a Professional Management degree from the Harvard School of Business.

Ms. Vidian is Vice-President, Human Resources responsible for directing organizational strategies and programs supporting the Company's 'workplace of choice' vision. Sara joined Johnson Outdoors in 2001 as Director of Human Resources for Watercraft where she drove strategic alignment in HR policies, promoted workplace safety initiatives and championed Johnson Values' practices resulting in a dramatic rise in employee satisfaction across Watercraft operations. Prior to joining Johnson Outdoors, Sara led HR organizations and functions for Morgan Stanley/Dean Witter, Rainfair and Lacrosse Footwear. Ms. Vidian holds a Bachelors of Business Administration/Human Relations with a minor in Psychology from Carroll College.

Captain Ted was raised near the Maumee River. Fishing was an obvious passion that drove him to get to the fish in any manner possible. Never having the right equipment, let alone a boat, Ted had to barter fish for lures or bait; unless he could find some on the river bottom or in a tree. Today things have changed, if there's a certain lure color or better electronics it is deemed a "Necessity"! And that is why we are aboard the BayerNecessities. Years of boat shows and falling asleep with catalogs, books, and magazines have brought us to the BayerNecessities, LLC. If the right lure isn't available, we design it and have it made. Captain Ted designs and markets lures for Lures Unlimited, LLC and is a VIP/Guide with Johnson Outdoors which includes Cannon Downriggers. Now with all the "Necessities" in place, we would like to share our passion to play on the water. Family is one of Ted's focal points. Unlike some charters, we encourage children and families to enjoy the water together. There is no greater pleasure than seeing a child catch a fish! Ted and Tammy were married on the water, with much of the family aboard! Sandusky Bay on Lake Erie is our home port, with a dock at the Boardwalk on Put-In-Bay. Throughout the year we will fish the Florida Keys, Lakes Huron & Michigan. Now we would like to share our knowledge of the area and the water with you. Whatever your ideas of fun on the water are, let us know. We will help you enjoy our area's greatest treasure, Lake Erie and it's natural resources. Captain Ted Bayer is a U.S. Merchant Marine Officer licensed by United States Coast Guard as a Master of Steam, Motor, or auxiliary Sail, of not more than 25 tons on the Great Lakes and Inland Waterways; also Authorized to engage in Commercial Assistance towing. A licensed guide with the Ohio Department of Natural Resources.

President of London Broadcasting Company, Inc., a media company, since October 2007. President of London Partners LLC, a private investment firm, from September 2001 until October 2007. Managing Partner of 41 Entertainment LP, a television production company, since May 2004. Director of Pier 1 Imports, Inc.

Mr. Brinckman has served as a director on our Board of Directors since 2002. Mr. Brinckman was the Founder of Safety-Kleen in 1968. Mr. Brinckman served as President of Safety-Kleen from 1968 until 1998, excluding portions of 1990-1991 and 1993-1997, and for most of the thirty-year period he also served as Safety-Kleen s Chief Executive Officer. Mr. Brinckman was appointed Chairman of Safety-Kleen s Board of Directors in August 1990 and served in that capacity until 1998. Mr. Brinckman has in the past served as a director of Johnson Outdoors Inc., Paychex, Inc. and Snap-On Inc.

President and Chief Executive Officer and Chairman of the Executive Committee of the Board of Trustees of the National Geographic Society, a nonprofit scientific and educational organization, since March 1998. Director of Exclusive Resorts. Member of the Board, Smithsonian National Museum of Natural History.

Vice Chairman of the Board of the Company since October 1997. Chairman of The Pyle Group, a financial services and investments firm, since September 1996. Director of Sub Zero Corporation. Trustee, Wisconsin Alumni Research Foundation. Member, Kennedy Center National Advisory Board.