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- BNET Author Biography
Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly...- more about Jon Greer »
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- New SEC Guidelines Should Help Companies Communicate Online
- The SEC has issued new guidance on how publicly traded companies can use the Internet to communicate online. SEC Chairman Chris Cox said: "The last time the SEC issued guidance in this area, the idea of 'social networks' hadn't yet been developed, and creating a social network where...
- Blog posts 2008-08-06
- U.S. Marine Corps Jumps into Social Networking
- In case your boss is an ex-Marine and you're trying to convince him to approve your social networking budget, here's a story that might help: the Marines have launched their own social networking site at Our.Marines.com. The site is not exactly Facebook (it's more of an advertorial...
- Blog posts 2008-08-05
- Kudos to Circuit City: They Have a Sense of Humor
- You know you're still relevant when you're the subject of parody. That should have been the message at Circuit City corporate headquarters when they got wind of a MAD Magazine -- MAD Magazine! -- parody of their ads in a recent issue of the magazine being sold in 40 of...
- Blog posts 2008-08-05
- Use "Press Release Grader" to Find Out If You're On Target
- From the Internet tools file: a "press release grader" that will tell you whether your press release will be an effective marketing tool. Powered by HubSpot, an Internet marketing company, the "press release grader" will "evaluate your press release and provides a marketing effectiveness score. This score...
- Blog posts 2008-08-04
- Welcome Kit for Journalists Becoming PR People
- I came across the perfect "welcome kit" item for journalists becoming PR people: "dark side" t-shirts. For those who haven't heard: journalists like to think of PR as "the dark side" in comparison to their noble pursuit of truth and the shining of...
- Blog posts 2008-08-01
- Bankruptcy PR is the Newest Agency Market Niche
- You know the boom times are over when it "bankruptcy PR" becomes the newest market niche for PR agencies. PRWeek reports that "retailer Mervyns is working with Joele Frank, Wilkinson Brimmer Katcher for communications support during its Chapter 11 filing," which the company made on Tuesday. ...
- Blog posts 2008-07-31
- Fox News Sets a Bad Example for Media Relations
- When you think of Fox News, you may think of some of its positive attributes, such as its take-no-prisoners style and its obvious commercial success. Chance are, though, that you do not think of Fox News as one of the world's premier news organizations. You probably do...
- Blog posts 2008-07-29
- How Much Free Work Should Agencies Do To Win New Business?
- One of the classic struggles in PR is the courtship process between PR agencies and their potential new clients. The client, who needs the services and will pay the bills, wants to reduce his/her risk by learning as much about what the agency will do for them before starting...
- Blog posts 2008-07-28
- Political Candidates Are Bad Role Models
- Every four years, we are treated to the spectacle of journalists and moderators asking tough, pointed questions of presidential candidates, only to have the candidates completely ignore the questions and launching into their pre-planned talking points. And every four years, corporate spokespeople wonder -- is that how...
- Blog posts 2008-07-25
- The Building Blocks of Quotable Quotes
- If you want to make sure the information you are trying to get across is picked up, you need to make sure it is interesting. Too often, business information is full of fluff words and jargon that makes it impossible for other people to care. But what...
- Blog posts 2008-07-24
- The "Chocolate or Vanilla" Rule of Answering Questions
- Let's say a reporter asks you the following question: Do you like chocolate ice cream or vanilla ice cream? How many possible answers are there? Did you say two? I'll tell you how many there are: five. Chocolate Vanilla I like both...
- Blog posts 2008-07-22
- The Long Tail of Public Relations
- You've probably heard about the "Long Tail" theory of the web -- that instead of needing to rely on big hits, businesses on the web could expect to see a trickle of steady business as people in need of their products or services used the web to find them. But...
- Blog posts 2008-07-21
- What To Do When a Crisis Hits
- Crisis communications experts like to say that every organization is going to have a crisis sooner or later, and that in fact, the underlying reasons for your crisis are probably already festering in your organization. Larry Smith, president of the Institute for Crisis Management, likes to point...
- Blog posts 2008-07-18
- How to Handle Questions You Don't Want to Answer
- There are really two types of questions that you think you don't want to answer: questions you don't have an easy answer to, and truly touchy questions that you'd really rather not answer. Here's a process for figure out which is which: Preparation is the key to success: ...
- Blog posts 2008-07-17
- Blog Pitching Tips From Around the Web
- There have been a lot of posts recently about how to do a better job pitching bloggers that I wanted to share with you: Ready to Pitch a Blog? Take This Quiz First Pro Blogger Darren Rowse on Targeting Bloggers 21 Tips for How to...
- Blog posts 2008-07-15
- Rules of Engagement for Blogger Relations
- Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...
- Blog posts 2008-07-14
- Maybe It's Time to Start a Vlog
- A lot of people are still struggling with the notion of whether blogging is something that they will have to do in order to remain competitive. In general, I believe the answer is a qualified 'yes.' I don't think you've got to create a journalistic blog (like...
- Blog posts 2008-07-11
- The C-Level Isn't Reading Newspapers Anymore: They're on the Web
- There's a fascinating study that came out from Forbes.com and Gartner about the media habits of C-level executives. The key takeaway: the C-level gets more of its information from the web than from traditional media. This blows apart the argument regarding online media relations and blogger relations...
- Blog posts 2008-07-10
- How to Know If Your Corporate Reputation Needs Fixing
- When you're in PR, it's easy to get lost in the day-to-day dramas, crises and opportunities, and to lose sight of big picture. The name for that big picture is "reputation management." Essentially, reputation management is everything you do over the long-term to protect, enhance and burnish...
- Blog posts 2008-07-08
- Turning Journalists Into PR People
- There's always been a steady stream of media types transitioning into PR, but these days, it seems like a flood. Yet despite the fact that journalists and PR people have close professional links, that doesn't mean it's easy for journalists to make the switch to the other side. It's like...
- Blog posts 2008-07-07
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