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- Groundswell Author: Wal-Mart's Ahead of the Pack on Social Media
- When you think “Wal-Mart,†do you think of blogs and RSS feeds? Probably not. But the Bentonville Behemoth has moved aggressively into the world of social media to both speak to and hear from customers. Forrester Research’s Josh Bernoff reports on the Groundswell blog that a recent trip to Bentonville...
- Blog posts 2008-10-22
Additional Resources
- Why Social Marketing Trumps Recession
- In recession times, we spend less. We think long and hard before we turn over a sheckel. So is advertising less effective when times are tough? Are different messages to consumers called for? Forrester Research Vice President Josh Bernoff knows one thing. In a recession, traditional "shout"...
- Blog posts 2008-02-12
- Yes, Companies Should Participate In The Social World
- It's clear that companies can't control what is said about them in the social world. Blogs, consumer ratings, Facebook movements, all create pools of consumer opinion about the products and services we sell. So what is the strategic call for corporate leaders? Can you afford to play...
- Blog posts 2008-03-12
- Bob Pearson: Social Media Not Just For Geeks
- Bob Pearson, has just been appointed President of the newly rebranded Social Media Business Council (SMBC, of which I am also a member) after a successful stint as Vice President, Communities and Conversations at Dell. I met with him to ask few questions on how he will use the experience he...
- Blog posts 2009-07-02
- Are Your Products Open or Closed? How to Respond to the New Openness
- Companies in many industries are struggling to determine how best to deal with the power that social computing gives their customers as an open forum to share how they feel about products with millions of fellow consumers. This newfound power in the hands of customers is creating an openness of...
- Webcasts 2008-02-27
- The Best Customer Support Team? Other Customers
- When your iPod earbuds aren't working or your chainsaw is hard to start, where do you turn to for help? Just a few years ago, the answer was pretty straight forward. You'd call up the company's customer support line or hunt down an FAQ on its...
- Blog posts 2008-04-28
- How to Listen to Your Customers | Useful Commute Podcast
- Social media has forever changed the way customers interact with brands. Many companies see this as a threat, but prominent social technology expert Charlene Li says you can see it as an opportunity. In this podcast, Li explains how businesses can take advantage of communities, blogs, wikis and Facebook. Li...
- Blog posts 2008-08-18
- Is Twitter Taking Over From Blogging?
- Blogging is dead. Long live Twitter, says Paul Boutin in a Wired essay. Apparently, "micro-blogging" sites such as Twitter and Facebook make blogging "so 2004". Brevity is now the watchword -- 140 characters is the limit of a Twitter text a tweet. Blogging is cumbersome by comparison....
- Blog posts 2008-10-23
- Business Bestsellers:Read 'Em and Leap
- Warren Buffett's biography and Dan Roam's book on visual problem solving are the only books to make Amazon.com business bestsellers and its editors 'best of' picks for 2008. Many of these books are not yet nominated for BNET's Best Business Books of 2008. There is still time for you to...
- Blog posts 2008-11-20
- We're a Nation of Joiners, Spectators and Creators
- Posted by Josh Bernoff on 08.25.09 @ 09:52 AM We just published our third-annual such profile, called "The Broad Reach of Social Technologies," written by Sean Corcoran with help from our data expert Cynthia Pflaum. The data across North America, Europe and Asia are now publicly available. The headline: More...
- News items 2009-08-25
- Facebook, Twitter and Other Social Network Use Soaring in Users Aged 35+
- Forrester Research found that more than four in five U.S. adults online use social media at least once a month, with half engaging friends, family, colleagues and strangers in social network sites such as Facebook, LinkedIn, Twitter, Digg and Reddit. Among those people who do embrace social media tools, adults...
- News items 2009-08-26
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