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		<title><![CDATA[Groundswell Author: Wal-Mart's Ahead of the Pack on Social Media]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000267/groundswell-author-wal-marts-ahead-of-the-pack-on-social-media/]]></link>
		<description><![CDATA[When you think â€œWal-Mart,â€ do you think of blogs and RSS feeds? Probably not. But the Bentonville Behemoth has moved aggressively into the world of social media to both speak to and hear from customers. Forrester Researchâ€™s Josh Bernoff reports on the Groundswell blog that a recent trip to Bentonville...]]></description>
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		<pubDate>Wed, 22 Oct 2008 22:08:34 -0700</pubDate>
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