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- Roehm Will Not Re-File Lawsuit Against Wal-Mart
- NEW YORK -- A spokesman for Julie Roehm issued the following statement today: In August, a Michigan judge dismissed Julie Roehm's lawsuit against Wal-Mart, honoring a provision in Ms. Roehm's contract that requires any lawsuit to be filed in Arkansas. Today, Ms. Roehm announced that she would not be re-filing...
- Research articles 2007-11-03
- Roehm right for Wal-Mart.(Julie Roehm, Wal-Mart Stores Inc.)
- When Julie Roehm was still a brand manager at Ford Motor Co., a colleague described her thusly: "She's not afraid to try new things and she understands the consequences of trying them.'' We couldn't agree more, and that's why, despite the flashy When Julie Roehm was...
- Research articles 2006-01-23
- Networks: Learn from Nasdaq; Make upfront a true market by setting up TV exchange.(Viewpoint)
- Byline: JULIE ROEHM AND JEFF BELL Byline: JULIE ROEHM AND JEFF BELL
- Research articles 2004-06-14
- JULIE ROEHM: Brand manager, Ford Motor Co.;Car manager focuses on young trendsetters.(Brief Article)
- Julie Roehm likes a good challenge. Named brand manager of Ford Motor Co.'s Focus in March 1999, her challenge was to seed a new nameplate and make it hip enough to attract the Baby Boomers' kids -- Echo Boomers. She bet her bonus in her personal-per ...
- Research articles 2000-02-07
- Julie Roehm Rehab Profile Says More About Business Press Than Advertising
- Julie Roehm has exposed herself to yet another profile piece -- this time in Fast Company -- in an attempt to rehab her image as a marketing consultant. The story illustrates the weird fascination that female business writers and their male editors have with Roehm (Forbes' Allison Fass did a...
- Blog posts 2009-06-29
Additional Resources
- WSJ: Roehm files suit over firing by Wal-Mart
- The Wall Street Journal reported last week that Julie Roehm, the former marketing executive for Wal-Mart Stores Inc. who the retailer fired at the end of last year, had filed a lawsuit against Wal-Mart, claiming that the company didn't have a right to do so. In the lawsuit, filed...
- Research articles 2007-01-29
- As Roehm slaps Wal-Mart with suit, Fleming gets promoted; Julie seeks $1.5M; former boss tapped as chief merchandising officer.(News)(Julie Roehm)
- Byline: BROOKE CAPPS Byline: BROOKE CAPPS
- Research articles 2007-01-29
- Fall from grace.(Wal-Mart Scandal)(Brief article)
- Oct. 30: Wal-Mart officially names DraftFCB and Carat. Wal-Mart CMO John Fleming: "We're excited about the fully integrated approach that DraftFCB and Carat will provide us.'' Julie Roehm to `Ad Age': "We met with [Interpublic CEO] Michael Oct. 30: Wal-Mart officially names DraftFCB and Carat....
- Research articles 2006-12-11
- The emerging civil war in marketing; UNRESOLVED: The Julie Roehm/Wal-Mart drama is symptomatic of a deeper conflict.(Julie Roehm v. Wal-Mart)
- Byline: TOM AGAN Byline: TOM AGAN
- Research articles 2007-03-12
- Ad Store's Italian Villa for Clients "Not a Bribe"
- See UPDATE, below: The Ad Store offered clients a free week in an Italian villa in return for new business. "Don't think of it as a bribe," the agency said on its web site, preemptively denying the very thing that it would appear to be doing. The offer is a...
- Blog posts 2008-11-24
- BNET Dispatch: March 20, 2007
- Wal-Mart yesterday moved to file a counterclaim against Julie Roehm, the marketing executive it fired last year after finding evidence that she engaged in a sexual relationship during the ad agency selection process. In the request to file, Wal-Mart described Ms. Roehm as determined to advance her own career even...
- Blog posts 2007-03-20
- Roehm's idea for TV-buying auction still has support; Wal-Mart may drop out of e-Media Exchange, but others forge ahead.(Julie Roehm, Wal-Mart Stores Inc.)(Brief article)
- Byline: CLAIRE ATKINSON Byline: CLAIRE ATKINSON
- Research articles 2006-12-11
- Tale of the Tape: The Roehm game vs. Sorrell saga; This is better than Court TV.(News)(libel suit of Martin Sorrell against Marco Benatti and Marco Tinelli)(case of Wal-Mart Stores Inc. against Julie Roehm for breach of fiduciary duties)
- Byline: matthew creamer Byline: matthew creamer
- Research articles 2007-03-26
- Roehm drags Lee Scott into ring in Wal-Mart fight.(Julie Roehm's suit against Wal-Mart Stores Inc's. chief executive officer, Lee Scott)
- Byline: JACK NEFF Byline: JACK NEFF
- Research articles 2007-05-28
- Wal-Mart hits Roehm with counterclaim, accuses her of affair.(News)(Julie Roehm)
- Byline: MATTHEW CREAMER Byline: MATTHEW CREAMER
- Research articles 2007-03-26
- Levi's Asks for Transparency and Media Buyers Balk
- Media buyers are shocked -- shocked! -- that Levi's wants to get an accurate idea of what agencies are paying for their ad buys. This is presented as some sort of confidentiality breach in today's Ad Age, which says that in the jeansmaker's recent agency review Levi's asked "shops to...
- Blog posts 2008-11-10
- Tom Seifert Made Chairman at Ogilvy; His Ex-Con Wife Is Still in Business
- Ogilvy & Mather has promoted Tom Seifert to chairman of Ogilvy North America. The move is noteworthy because it raises the spectre of his wife, Shona Seifert, a former account manager at Ogilvy who did 18 months in prison in 2005 after she was convicted of defrauding the federal government...
- Blog posts 2009-01-22
- Personnel.(executive activity in automobile industry)(Brief Article)
- Vehicle makers HYUNDAI MOTOR AMERICA - David Ossenmacher to director of product and strategic planning. He was program manager for the Xterra sport-utility at Nissan North America. FORD MOTOR CO. - Julie Roehm, 29, to car marketing communications manager for the Ford Division. The...
- Research articles 2000-04-24
- Unruly Julie and the scandal that rocked the ad world; Why Wal-Mart fired its change-agent marketer Julie Roehm-and the agency she hired.(Wal-Mart Scandal)
- Byline: MATTHEW CREAMER Byline: MATTHEW CREAMER
- Research articles 2006-12-11
- Pushing envelope Julie's MO-not Wal-Mart's.(Julie Roehm, Wal-Mart Stores Inc.)
- Byline: Bob Garfield Byline: Bob Garfield
- Research articles 2006-12-11
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