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• JVC Rolls Out SMS Ad Campaign In Times Square

  Content Next - 2008-12-11

  An interesting two-day text-messaging campaign concluded today in Times Square, which promoted both JVC electronics and the DVD release of the Batman hit "The Dark Knight." As part of the campaign, actors dressed as the Joker's henchmen handed out playing cards in Times Square and drew attention to a...

  Tags: JVC, SMS, HipCricket, Text Messaging/SMS/MMS, Telephony, Cellular Phones, Monitors & Displays, Marketing Research, Consumer Electronics, Personal Technology, Online Communications, Networking, Hardware, Components, Marketing, Media & Publishing, Mobile Adv & Mktg, Social Media, Tricia Duryee

• Cultured War: Trade Wants C-Word Terminated.

  - 2007-03-01

  By Rob Bates and Gary Roskin Jewelers Vigilance Committee and nine other industry trade associations want the Federal Trade Commission to amend its Jewelry Guides to disallow the term cultured as a description for laboratory-created diamonds. 'We really felt...

  Tags: diamond, FTC, JVC, MARKETING, petition, Strategy

• Gemstar-TV Guide International, Inc. Announces Long-Term IPG Agreement with Victor Company of Japan, Ltd

  - 2002-03-18

  Business Editors PASADENA, Calif.--BUSINESS WIRE--March 18, 2002 Gemstar-TV Guide International, Inc. (Nasdaq:GMST) ("Gemstar-TV Guide" or the "Company") announced today that it has entered into a long-term license agreement with Victor Company of Japan, Ltd. ("JVC"), best known for its JVC brand, under which JVC will incorporate Gemstar-TV Guide's...

  Tags: brand, Branding, Company, Gemstar-TV Guide International Inc., JVC, MARKETING, technology, TV Guide, TVs

• Breaking: JVC; Pump up the volume.(JVC America Inc. marketing campaign)(Brief Article)

  - 2001-06-11

  JVC Co. of America takes a walk on the wild side with Nikki Sixx, founding member of Motley Crue and Americoma Records, and Shaun Palmer, snowboarding and mountain-biking world champion, with a bold billboard in ... JVC Co. of America takes a walk on the wild...

  Tags: JVC, marketing

• JVC Comes to its Senses In New Branding Effort - marketing - Brief Article

  - 2000-04-03

  In an update of a venerable consumer electronics name for the digital era, JVC will launch its first branding campaign to showcase a new tag: "Excite Your Senses."

  Tags: branding, JVC, marketing

• Largo to Downsize

  - 1999-02-05

  LOS ANGELES--BUSINESS WIRE--Feb. 5, 1999--JVC Entertainment Inc. JEI Friday announced that is it discontinuing the foreign sales, acquisition and co-financing activities of its subsidiary Largo Entertainment Inc. Largo has been involved in the acquisition and sale of foreign rights to pictures produced by studios and independents since it was...

  Tags: acquisition, Business Wire, entertainment, FINANCE, Investment, JVC, MARKETING, SALES

• Amway Corporation Adds Digital Editing With JVC's DIGITAL-S Format

  - 1998-06-12

  ELMWOOD PARK, NJ--BUSINESS WIRE--June 12, 1998--Amway Corporation, a direct selling company with estimated retail sales of $7 billion worldwide, has added JVC's 4:2:2 component DIGITAL-S format to its production studio. Amway's Communications Division, headquartered in Ama, Michigan, produces industrial, corporate and motivational/inspirational videos used by more than 3 million Amway...

  Tags: Cooper, JVC, MARKETING, SALES

• JVC's drive in TVs. (JVC America Inc.; marketing)

  - 1996-04-22

  JVC America Inc. is offering a more extensive selection of television sets at lower prices to gain market share. The consumer electronics manufacturer garnered less than 2% of television set sales in 1995. The new models feature reworked remote controls, JVC America Inc. is offering a more extensive selection of...

  Tags: JVC, marketing, TV