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2 Resources for

karon thackston

Short Copy: Understanding Its Purpose Can Increase Sales: Short copy has some special considerations. The first and most important is that it isn't meant to make the sale. Then why do you write it? To spark interest! Short copy plays an important role in the advertising process. It can be used as a lead generation tool, an announcement,...; Tags: Interest, Karon Thackston, Sales Strategy, Productivity, Sales Force Management, Sales; White papers 2009-01-01
Understanding The Buying Process Can Increase Your Sales: Most marketers don't give a lot of thought to the buying processes of their customers. That's a shame. Lending due attention to the buying process can have a dramatic effect on your sales. This paper explains five steps of buying process. Once the choice has been made to fill a...; Tags: Customer, Karon Thackston, Sales Strategy, Sales Force Management, Web Site Development, Sales, Internet; White papers 2009-01-01