Resources

1 Resources for

kent wertime

Bridging the Marketing Confidence Gap | BTalk Australia: (19min 33) Why, when so much time is now spent online, are we not seeing digital media getting its fair share of the total marketing spend? Kent Wertime, Asia Pacific President for OgilvyOne, says it's to do with our understanding and experience of the medium. Phil Dobbie...; Tags: Advertisement, Agency, Technology, Confidence Gap, Kent Wertime, Marketing Research, TVs, Marketing, Personal Technology, Home Entertainment, Phil Dobbie; Blog posts 2009-02-22

Amazon Top 10 Books on brand building.(CMO Strategy)(Amazon Bookstore Coop.)(Brief article): 1. Building Brands and Believers: How to Connect Consumers Using Archetypes, by Kent Wertime 1. Building Brands and Believers: How to Connect Consumers Using Archetypes, by Kent Wertime; Tags: Amazon.com Inc., brand; Research articles 2007-02-26