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	<title><![CDATA[kent wertime Resources | BNET]]></title>
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		<title><![CDATA[Bridging the Marketing Confidence Gap | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2009/02/22/bridging-the-marketing-confidence-gap-btalk-australia/]]></link>
		<description><![CDATA[(19min 33) Why, when so much time is now spent online, are we not seeing digital media getting its fair share of the total marketing spend? Kent Wertime, Asia Pacific President for OgilvyOne, says it's to do with our understanding and experience of the medium.    Phil Dobbie...]]></description>
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		<pubDate>Sun, 22 Feb 2009 12:11:01 -0800</pubDate>
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