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key account management concept

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Key Account Management in an International Context - KAM as a Tool for Improving and Sustaining Competitive Position - The Case of Volvo CE
The Key Account Management concept has become a mode and tool for serving large customers on a global basis aiming towards achievement of long-term business success, developing and sustaining suppliers, competitive advantage. It is defined as an organizational form and process in multinational companies by which the worldwide activities for...
Tags: Strategy, Management, Volvo, Productivity, Key Account Management Concept, Tool, Account Management, Competitive Advantage
White papers 2002-02-13
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