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- Many Hands Make Light Work
- Small business is taking a lesson from big-business HR: outsourcing can save money. Cost cutting has long been a prime driver for outsourcing; for small, growing companies like Pretium, or for those with cyclical revenue flows. Running a lean, responsive operation is even more crucial in today's unforgiving economy. But...
- White papers 2003-02-01
- Up Up And Away
- From the executive summary: ‘In business, marketing must be tightly integrated with the organization. The role of marketing is to know the business one is in, understand the perceptions of customers, partners, and distributors, and support sales efforts with materials that communicate compelling story. Rather than being a passive player...
- White papers 2001-06-01
- Words, Words, Words…
- From the executive summary: ‘The contemporary business environment has given rise to infomediaries. In the Internet lingo, infomediary is a company that uses information as a means to sell products. An infomediary provides valuable information, typically free, and positions itself as a valuable resource. Customers will come back to virtual...
- White papers 2000-05-01
- Storefront In A Can
- Gone are the days when people had to chart out a detailed plan for setting up a business. The traditional ways of setting up business are passé. In the contemporary business world, traditional business tactics have given way to new and improved e-business strategies that enable people to make billions...
- White papers 2000-07-01
- The E-Commerce Dilemma
- From the executive summary: ‘Over the past few months, the junk e-mail touting e-commerce enabling products have flooded e-mail accounts of many people. All the e-commerce solutions differ in set up, operation, and cost.' Hence, it is important for companies to determine that whether e-commerce solutions are detriments or advantageous...
- White papers 2001-05-01
- Venture Funding Grows Up
- From the executive summary: ‘The contemporary venture funding landscape is not necessarily a bad development for Internet entrepreneurs. There are only a certain number of businesses that are good investments, and if a business fits that description, it is likely to get far more attention now than it would have...
- White papers 2000-10-01
- Psssst. Pass It Along.…
- Electronic commerce (e-commerce) defines any means of conducting business transactions over electronic media including the Internet. E-commerce enables business to be transacted with speed and saves valuable company time. It also helps in reducing operational costs. Through e-commerce, the organization can reach a very large number of target audiences spread...
- White papers 2000-11-01
- The Sticky Web Site
- Electronic commerce (e-commerce) comprises of a set of technologies, applications, and business processes that forms a strategic link between businesses, consumers, and communities. With the wide proliferation of technology tools in the realm of business management, today, the e-commerce paradigm has assumed great significance. Business transactions through the Internet save...
- White papers 2000-03-31
- Serving Up Ads
- From the executive summary: ‘Ad management software comes in all shapes and sizes, ranging from simple CGI scripts with minimal functionality, to full-featured packages and services. The more control an organization has over impressions, the happier its advertisers will be, and the more money they will give to the organization....
- White papers 2000-07-01
- Brought To You By.…
- From the executive summary: ‘In the wake of the economic recession and dot-com fallout, online advertising has taken a beating but it is still in the reckoning. The online advertising domain witnesses a strategy shift away from smaller, more targeted sites toward larger, mass-media sites. Therefore, the online ad market...
- White papers 2002-03-01
- A Visit To A Dark Corner
- From the executive summary: ‘Researches suggest that project managers, unlike leaders are made, not born. They are the products of time and place, sometimes with serendipitous matching of skills and personality appropriate for the task at hand, but mostly not. There are professional project managers that have had formal training,...
- White papers 2000-07-01
- Small - Business Strategies
- From the executive summary: ‘Most entrepreneurs start a business because they are passionate about something. Book lovers launch e-publishing enterprises, shutterbugs start photo studios, and art lovers open galleries and Web-design studios. However, one needs more than passion to be successful. People must try to carve a niche by doing...
- White papers 2000-08-01
- O Pioneers!
- From the executive summary: ‘The new economy with requirements for speed, flexibility, and integrated planning and communications sounded the final death knell for top-down management. However, the flattened management teams that have replaced higher authority are not easy to construct. Knit together from hard and soft skills that range from...
- White papers 2000-10-01
- A Global Village Of IT Workers
- Offshore outsourcing involves procurement of strategic organizational services from external firm located outside the borders of the host country. According to the paper, small and medium-sized businesses have several apprehensions about offshore outsourcing. The paper examines this issue and discusses the challenges involved in offshore outsourcing.
- White papers 2003-12-01
- Managing Outsourcing Relationships: Beating The Backlash
- From the executive summary: ‘Increased market competition, more demanding customers, tighter margins and shorter product life cycles have caused businesses to examine where they may be able to focus better on core competencies, reduce risk and costs, and become more agile and competitive. For many companies and small businesses in...
- White papers 2004-05-24
- Managing Web Development: Insourcing vs. Outsourcing
- From the executive summary: ‘The pros and cons of outsourcing have been debated for years and managers are frequently faced with build versus buy decisions. Sometimes these decisions are simple, as in the case of cleaning services or payroll, but in most instances outsourcing determinations are based on an organization's...
- White papers 2003-12-15
- Deepening Brand Loyalty
- Deriving value from community isn't a new concept, of course. Successful commercial communities are as old as commerce itself, and modern examples are plentiful. Fostering community has obvious intangible benefits: one-to-one connections with site visitors, increased site stickiness, higher brand awareness, improved customer service, and support of consumer trust, loyalty,...
- White papers 2000-10-01
- Revving The New Engines
- From the executive summary: ‘Several advanced search engines offer some interesting new techniques for threading the eye at the touch of a key. When most people want to search, they often turn to a variety of search-engine portals. The portals are all very similar, yet all different. Some use Web...
- White papers 2000-06-01
Additional Resources
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- In Depth: 10 ways to use social media to get a new job
- Traditionally it was employers who had to make themselves visible when looking to fill vacancies – posting adverts in the press, then choosing a pool of candidates from a veritable tsunami of applicants. But not any more. There's mounting evidence that personnel specialists are now scouring social...
- News items 2009-10-18
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