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Franchising And Fried Chicken: Putting Your Money Where Your Mouth Is
This article discusses the case of Kentucky Fried Chicken. It focuses on an important trade secret that the company keeps it under lock-and-key in a safe – able to be accessed by just two corporate executives just to ensure it does not get out. KFC is America’s largest chicken chain...
Tags: Knowledge@Wharton, food, strategy, sales, industry
Case studies 2002-04-10

Additional Resources

Police officer, family win tainted-food suit
OMAHA, Neb. AP -- A police officer and his family have won $40,000 in their lawsuit against a restaurant that had served them food tainted by an employee's spit and urine. A jury on Friday ruled in favor of Sidney police Officer Keith Andrew, whose two sons,...
Articles 2008-07-15
American Lorain Wins Bid to Enter into Two-Year Contract with Yum! Brands
JUNAN COUNTY, Shandong, China, July 10 /Xinhua-PRNewswire-FirstCall/ -- American Lorain Corporation (BULLETIN BOARD: ALRC) ("American Lorain" or the "Company"), an international packaged foods company based in Shandong Province, People's Republic of China ("PRC"), today announced that it has won a bid to enter into a two-year contract with...
Articles 2008-07-10
Pamela Anderson stages KFC protest in Australia
SYDNEY AFP — Former "Baywatch" star and pin-up queen Pamela Anderson staged an animal rights protest at a KFC outlet in Australia Thursday, despite the fast foot chain partially bankrolling her trip Down Under. Anderson, who is in Australia for a guest appearance on the "Big Brother" reality...
Articles 2008-07-10
Ex-Sears CEO Aylwin Lewis to run Potbelly Sandwich Works
Aylwin Lewis is back in the business of running businesses. The former CEO of Sears Holdings Corp. was recently named chief executive officer of the Chicago-based Potbelly Sandwich Works. Lewis, 54, replaces Bryant Keil, who stepped down from the position. [ILLUSTRATION OMITTED] Heading a restaurant chain...
Articles 2008-07-07
KFC Asks America: Is It 'Hotter Than Hell?'
Kentucky Fried Chicken Turns Up the Heat this Summer by Offering Free Hot WingsTM in Communities with Temperatures Topping Those in Hell, Mich. LOUISVILLE, Ky., June 30 /PRNewswire-FirstCall/ -- Kentucky Fried Chicken wants to know: Is it really hotter than Hell this summer? (Photo: ...
Articles 2008-06-30
Top 100 chains ranked by U.S. systemwide foodservice sales
TOP 100 CHAINS RANKED BY U.S. SYSTEMWIDE FOODSERVICE SALESLATEST- PREC. YEAR YEAR RANK RANK CHAIN ...
Articles 2008-06-30
Yum! Brands Recognized in BLACK ENTERPRISE's "40 Best Companies for Diversity" for Fourth Consecutive Year
Diversity Drives Culture and Business at World's Largest Restaurant Company LOUISVILLE, Ky. -- Yum! Brands, Inc. (NYSE: YUM), parent company of A&W All-American Food, KFC, Long John Silver's, Pizza Hut and Taco Bell, has been named one of BLACK ENTERPRISE Magazine's "40 Best Companies for Diversity" for its...
Articles 2008-06-24
PCRM: public ought to know the health risks of grilled meat
Editor, NRN: Consumers deserve to know that grilled chicken presents a health risk because of the cancer-causing compounds, including PhIP, that form when the meat is cooked at a high temperature ["Advocates target KFC's new chicken for health scrutiny," NRN Online March 26]. The Physicians Committee for Responsible...
Articles 2008-06-23
Tomatoes back on menus
Two fast-food companies are putting tomatoes back on the menu now that federal health officials have identified tomato crops that are safe from a salmonella scare. Wendy's International Inc. spokesman Denny Lynch said Tuesday that the hamburger chain began restocking restaurants Sunday with tomatoes from northern Florida....
Articles 2008-06-18
KFC Asks the Voting Public: Left Wing, Right Wing or Undecided?
As Election Season Heats Up, KFC Challenges Fashion Forward Americans to Choose a Tasty Side via Their Couture LOUISVILLE, Ky., June 18 /PRNewswire/ -- Whether you're left wing, right wing or somewhere in between, KFC has the perfect T-shirt for everyone to show their political support in...
Articles 2008-06-18
Global Hyatt Corporation Names Harmit Singh Chief Financial Officer
CHICAGO -- Global Hyatt Corporation President and Chief Executive Officer Mark Hoplamazian today announced the appointment of Harmit Singh as chief financial officer CFO. In this position, Singh will lead the company's finance, accounting, treasury, tax and strategic financial planning functions worldwide. Singh was formerly senior vice president and chief...
Articles 2008-06-16
KFC celebrates Black Music Month with contest for musicians
LOUISVILLE, KY. -- KFC has brought back its "Hitmaker" contest for a second year to celebrate Black Music Month and offer musicians a chance to win national exposure as part of the chain's Pride 360 Degree program. [ILLUSTRATION OMITTED] Contestants will vie to be one of...
Articles 2008-06-16
KFCs in Canada consent to PETA's vegan-item demand
NORFOLK, VA. -- KFC's Canadian operation has agreed to add vegan choices to its menu as part of a pact to end a five-year protest by the group People for the Ethical Treatment of Animals, the Norfolk-based advocacy group said. As part of the settlement, Toronto-based KFC Canada...
Articles 2008-06-16
Yum COO Eaton takes KFC presidency as Dedrick exits
LOUISVILLE, KY. -- Roger Eaton has succeeded Gregg Dedrick as president of KFC's domestic division, parent Yum! Brands Inc. said. In a related change, Emil Brolick, formerly U.S. president of brand building for Yum, has assumed Eaton's former duties as corporate chief operating officer for the company, which also owns...
Articles 2008-06-16
KFC rolls chipotle promo as LA. units launch 99 cents menu
LOUISVILLE, KY. -- KFC has launched a limited-time promotion of a new, chipotle-flavored fried chicken, Smoky Chipotle Crispy, made with a "secret recipe" and "slow-smoked chipotle peppers." The chicken is an option for buckets and plated meals. [ILLUSTRATION OMITTED] In addition, some 280 KFC branches in...
Articles 2008-06-09
Yum! Brands Appoints Eaton President of KFC, USA
LOUISVILLE, Ky. -- Yum! Brands, Inc. (NYSE: YUM) today announced the appointment of Roger Eaton, 47, as President of KFC USA. He replaces Gregg Dedrick, 49, who has made a personal decision to leave by year's end after 20 years with the Company so that he may pursue several outside...
Articles 2008-06-03
To Celebrate Black Music Month, KFC & Music Industry Exec Bryant Reid Cook Up 'Hitmaker' Contest for Musicians
*** Program Discovers Up-and-Coming Talent and Benefits Little Kids Rock, A National Non-Profit Helping Aspiring Musicians Succeed in the Classroom and Beyond LOUISVILLE, Ky., June 3 /PRNewswire/ -- Everyone knows KFC delivers hot, finger-lickin' meals. For the second consecutive year, KFC will also generate hot,...
Articles 2008-06-03
Yum, Panda giving millions for disaster relief in Asia
LOUISVILLE, KY. -- The Yum Brands Foundation and Yum's Shanghai-based China division have donated $2.3 million for earthquake disaster relief in China, parent company Yum! Brands Inc. said. Yum said the money was given to the China Poverty Alleviation Foundation, the China Charity Federation and China Red Cross....
Articles 2008-06-02
Fast and healthy
"I'd like to see more healthy fast food not just salads." Under 50 Agree 50+Agree Under 50+Total 50+Total agreeStrongly Strongly agree51% ...
Articles 2008-06-01
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