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kfc

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The U.S. foodservice industry looks abroad
Foreign firms are also gaining ground in U.S. markets by purchasing U.S. foodservice firms. Burger King, once U.S.-owned, is now a foreign-owned chain.Investment Abroad Has Grown Dramatically for U.S. Restaurant ChainsIn 1993, the latest year for which industry-wide data are available, there were 10 U.S. foodservice firms with 76 foreign...
Tags: Canteen Corp., Imasco Ltd., KFC, McDonald's Corp.
Research articles 1996-05-01
Franchising And Fried Chicken: Putting Your Money Where Your Mouth Is
This article discusses the case of Kentucky Fried Chicken. It focuses on an important trade secret that the company keeps it under lock-and-key in a safe – able to be accessed by just two corporate executives just to ensure it does not get out. KFC is America's largest chicken chain...
Tags: Knowledge@Wharton, KFC, Sales Strategy, Sales Force Management, Food & Beverage, Strategy, Sales, Manufacturing, Management
Case studies 2002-04-10
Wireless Ronin Technologies, Inc. F4Q08 Earnings Call Transcript
Question-and-Answer Session Operator Operator Instructions Your first question is from the line of Atul Bagga with Thinkequity. Atul Bagga – Thinkequity Jim, can you give us an update on the contact with KFC and Chrysler? James C. Granger Well, we continue to work very closely with...
Tags: Headcount, Call Transcript, Chrysler LLC, Earnings, Wireless Ronin Technologies Inc., KFC, Manufacturing, Seeking Alpha
Earnings calls 2009-02-18
Food Roundup: Burger King Woes, Gatorade Hypocrisy, KFC's New KGC, and More
Visits to Burger King drop unexpectedly -- Shares for the burger chain took a tumble after the company admitted it faced an "unanticipated traffic slowdown" in March resulting in lower-than-expected revenues for the third quarter. Analysts expect rival McDonald's to do better, though both chains are benefiting from the economic...
Tags: Food, Advertisement, McDonald's Corp., Burger King Corp., Gatorade, KFC, Powerade, Food & Beverage, Manufacturing, Katherine Glover
Blog posts 2009-04-15

Additional Resources

El Pollo Loco Skillfully Hijacking KFC Campaigns
El Pollo Loco is a small chain with only 418 stores, the majority in the southwest. It is a spec of a chicken chain compared with KFC and its more than 11,000 locations world-wide. But recently the smaller chain has done an excellent job of exploiting the giant's own ad...
Tags: El Pollo Loco, KFC Corp., Marketing Research, Marketing, Katherine Glover
Blog posts 2009-05-12
KFC seeks 'ultimate fan' in online essay promotion
Louisville, Ky. -- KFC has launched a promotion in which customers are invited to submit an essay at www.KFCList.com on why they, a friend or a relative should win the title "The Ultimate KFC Fan." The winner will receive an all-expenses-paid trip for four to KFC's headquarters here and...
Tags: KFC Corp.
Research articles 2005-12-05
New KFC Snacker Sandwich Achieves Record-Breaking Sales: 100 Million Sold in U.S. in Just Six Months; 99-cent KFC Snackers Fly Out of Restaurants Quickly Becoming KFC's Most Successful Sandwich Launch in Company History
LOUISVILLE, Ky. -- America has been flocking to KFC to buy the company's innovative new 99-cent KFCR Snacker Sandwich. Some restaurants have reported astronomical sales volumes as high as 1,000 sandwiches per store per week. E[acute accent]The KFC Snacker made its national debut in March of 2005 and combines KFC's...
Tags: KFC Corp.
Research articles 2005-09-15
KFC France Partners with NBA Europe Live Tour to Launch the ''Smash Your Hunger'' Contest; KFC Contest Offers One Basketball Fan the Chance to Win a Free KFC Product for Everyone in France
PARIS -- KFC International, the world's most popular chicken restaurant chain, announced today a partnership with the NBA in France as part of NBA Europe Live Tour presented by EA SPORTSTM. In conjunction with this partnership, KFC France has launched the "Smash Your Hunger" ("Smash Ta Faim") contest, where the...
Tags: NBA
Research articles 2006-09-13
Latest TV spots for KFC send strong message about the brand
Let's forget about that KFC campaign of last fall, which tried to position fried chicken as a low-fat food alternative. It should not have aired, and the Federal Trade Commission smote KFC for running the campaign. KFC promised--no fingers crossed--not to do something like that again. Let's focus...
Tags: KFC Corp.
Research articles 2004-07-05
KFC OPENS THE 800TH OUTLET IN CHINA
AsiaInfo Services 01-13-2003 KFC Opens the 800th Outlet in China SHANGHAI, Jan 13, 2003 SinoCast via COMTEX -- KFC China opened its 800th outlet in aerotrain terminal in Shanghai Pudong Airport the day before yesterday. KFC China Headquarters claimed that KFC...
Tags: KFC Corp.
Research articles 2003-01-13
Boston Market Joins Latest Round of KFC and El Pollo Loco Chicken Fight
KFC did its third grilled chicken giveaway on Monday. It was more successful than the first round -- stores didn't run out of supplies like they did in May, when a partnership with Oprah Winfrey wound up generating so much publicity that KFC couldn't keep up and had to issue...
Tags: KFC Corp., El Pollo Loco, Business Structures, Food & Beverage, Finance, Manufacturing, Katherine Glover
Blog posts 2009-10-28
The bucket is back! American icon returns to KFC; new KFC bucket — better than you remember
LOUISVILLE, Ky.--BUSINESS WIRE--June 20, 1996--Kentucky Fried Chicken Corp. KFC is bringing back the bucket -- the perfect chicken package that stands for KFC in many consumers' minds.Absent from most of the 2,000 company restaurants over the past few years, the bucket will be back in all KFC restaurants in the...
Tags: advertisement, Branding, bucket, Business Wire, Kentucky, MARKETING, SALES
Research articles 1996-06-20
KFC leader wings into action to grow brand
Just weeks into his tenure as KFC's president, Gregg Dedrick, 44 , found himself enmeshed in a controversy about new KFC ads that implied that KFC's fried chicken can help consumers diet. Even the Federal Trade Commission subpoenaed KFC about the ads. That's the least of Dedrick's problems. While much...
Tags: KFC Corp.
Research articles 2003-12-26
KFC, A&W to cobrand 300 restaurants.(A and W Restaurants Inc.; Kentucky Fried Chicken Corp.)(Brief Article)
KFC Corp. and A&W Restaurants, Inc., Louisville, Ky,, plan to test 300 cobranded KFC/A&W units over the next five years. KFC will implement the test throughout the country in both corporate-owned KFC restaurants and in those owned and operated by its franchisees. "Cobranding...
Tags: KFC Corp.
Research articles 2000-07-01
Get a taste of KFC on the web.
M2 PRESSWIRE-27 December 2000-KFC: Get a taste of KFC on the web C1994-2000 M2 COMMUNICATIONS LTD RDATE:20122000 Family favourites, KFC have just made the web a whole lot tastier, with the launch of their new UK website at www.kfc.co.uk. ...
Tags: KFC Corp.
Research articles 2000-12-27
CPSC, KFC Corporation announce recall of toy included with KFC Kids Meals.
M2 PRESSWIRE-11 August 2000-US CPSC: CPSC, KFC Corporation announce recall of toy included with KFC Kids Meals C1994-2000 M2 COMMUNICATIONS LTD RDATE:10082000 WASHINGTON, D.C. -- In cooperation with the U.S. Consumer Product Safety Commission CPSC, KFC Corporation, of Louisville,...
Tags: KFC Corp.
Research articles 2000-08-11
KFC's Move to Roast Chicken Good News for Major Suppliers in Oklahoma. (Originated from The Tulsa World, Okla.)
Sep. 23--Officials at KFC Corp., parent company for Kentucky Fried Chicken restaurants, expect their new roasted chicken to carry KFC into the next century. And the expected jump in chicken sales is good economic news for the Oklahoma farmers and food processing workers who are major...
Tags: KFC Corp.
Research articles 1993-09-22
KFC TO OPEN 300 STORES IN CHINA EACH YEAR
AsiaInfo Services 05-16-2007 KFC to Open 300 Stores in China Each Year BEIJING, May 16, 2007 SinoCast via COMTEX -- KFC Kentucky Fried Chicken, one of the world's largest fast food restaurant chains, owns and operates more than 1,700 KFC-branded stores...
Tags: KFC Corp.
Research articles 2007-05-16
LOCALIZATION OF MATERIAL SUPPLY FOR KFC HITS 95% IN CHINA
AsiaInfo Services 02-14-2003 Localization of Material Supply for KFC Hits 95% in China SHANGHAI, Feb 14, 2003 SinoCast via COMTEX -- Vice President of Tricon Global Restaurants Inc. China that owns KFC and Pizza Hut disclosed on February 11 that localization...
Tags: KFC Corp.
Research articles 2003-02-14
Seven Out Of 10 Consumers Prefer KFC(R) Popcorn Chicken To McDonald's Chicken McNuggets(R)
KFC announced today that according to an independent nationally-representative survey(1), seven out of 10 consumers (73 percent) prefer the taste of KFC's Popcorn Chicken to McDonald's Chicken McNuggets. To celebrate this consumer preference victory, KFC will offer America a free snack size of Popcorn Chicken at all KFC restaurants...
Tags: KFC Corp., McDonald's Corp.
Research articles 1970-01-01
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