Resources
- sort by:
- Relevance
- Date
- Popularity
- KIA set to break into the ranks of big three.
- Korea's KIA Mobil Indonesia is set to break into the ranks of big three in the market of passenger cars of 1,500 cc in the country. As a new market player, KIA is seeking to develop its brand image in its ambition to grab a larger share...
- Research articles 2001-08-01
- Growing up global: Kia America Inc. ceo Peter M. Butterfield talks about building a brand in a truly global marketplace.(3 Quick Questions)(Interview)
- PETER M. BUTTERFIELD IS THE FIRST American to serve as president and CEO of Kia Motors America Inc., Irvine, Calif., the fast-growing subsidiary of Seoul-based Kia Motors Corp. In 1988, Kia-America sold 12,000 vehicles from 88 dealerships. This year PETER M. BUTTERFIELD IS THE FIRST...
- Research articles 2003-12-01
- Kia Revives Hip Hamsters, To Do Heavy Lifting for the Brand
- Kia needs to get people to associate something with the brand other than "cheap and cheaply built." Kia's animated hamsters help the brand look hip. They're back after a hiatus. by Jim Henry
- Blog posts 2009-10-30
- Kia Motors and Johnson Controls Cooperate on Interior for the New Kia cee'd/ Korean-Brand Model With a European Look.
- BURSCHEID, Germany, February 22 /PRNewswire/ -- What was particularly important for Kia in creating its new model? To meet the needs of European consumers. With the new cee'd, Kia is, for the first time, launching a car that is designed, produced BURSCHEID,...
- Research articles 2007-02-22
- THE MARKETING 100: KIA: DICK MACEDO
- Dick Macedo, 57, VP-marketing and sales of Kia Motors America, executed what could be called a textbook example of how to launch a new automobile brand in the U.S. Dick Macedo, 57, VP-marketing and sales of Kia Motors America, executed what could be called a textbook...
- Research articles 1998-06-29
- The Week; Hyundai-Kia set marketing plans.(Briefs)
- South Korea's Hyundai-Kia Automotive Group last week said it plans to use separate slogans globally for its two car brands as part of a new global brand management strategy in its drive to become one of the world's top five automakers. The company sa South Korea's...
- Research articles 2005-01-24
- Kia Dismisses Goldberg, Seeks 'More Integrated' Agency - Brief Article - Statistical Data Included
- IRVINE, CALIF.--Kia Motors America has ditched Goldberg Moser O'Neill, lrvine, to seek a more integrated agency that can offer brochures, direct mail, Hispanic targeting and more strategic planning capabilities, said Dick Macedo, Kia evp of marketing and sales. Kia now sells cars in all 50 states and will add three...
- Research articles 1999-11-22
- KIA KICKS OFF NATIONAL ADS WITH $25 MIL CAMPAIGN: S. KOREAN BRAND CHOOSES CABLE TV FOR EXISTING SPOTS.(Kia Motors America)
- Kia Motors America breaks its first national campaign on cable TV tonight, a $25 million push as it wraps up the regional rollout started in 1994. Kia Motors America breaks its first national campaign on cable TV tonight, a $25 million push as it wraps up...
- Research articles 1998-06-15
- Kia, Isuzu have image makers; why don't they sell them here? (Kia Motors Corp., Isuzu Motors Ltd.)
- Kia Motors Corp and Isuzu Motors Ltd are reluctant to market their vehicles, specifically the Kia Elan convertible and the Isuzu VehiCross sport-utility, in the US despite their great sales potential. The performance, price and design of the Elan and VehiCross make them logical for the US market. Both companies...
- Research articles 1998-04-20
- 2011 Kia Sorento - Get the Exterior to the Right Size
- If anyone ever wanted to see evolution in action, look no less than the Kia Sorento. All-new, the once truck-based SUV has crossed over into the new year as a crossover, looking longer and leaner. The former, claims Kia engineers, is in response to consumers' demand for optional seven passenger...
- News items 2009-11-02
- Exclusive: Brand Loyalty Survey Shows Erosion
- American automakers with the notable exception of Ford have some work to do in rebuilding their brand images, according to an as-yet unreleased survey from LeaseTrader.com. The data also shows that loyalty is on the decline for almost all modelsâ€"a probable result of the recession (and people going for the...
- Blog posts 2009-08-04
- Top Spots; #1: Chrysler.(Briefs)(commercial for Chrysler Sebring convertible tops brand recall index)(Brief Article)
- A spot for Chrysler's Sebring convertible featuring Celine Dion was the No. 1 most-remembered ad of the period. Of note, Kia is also generating top viewer recall with an ad from its Sedona minivan effort, while McDonald's makes early headway with its A spot for Chrysler's...
- Research articles 2003-04-07
- Hyundai tops US auto quality survey for first time
- WASHINGTON AFP — South Korean manufacturer Hyundai topped a survey of US consumers for best in auto quality for the first time, reflecting a major turnaround in image. The survey released Monday by market research firm Strategic Vision showed the Hyundai brand produced the best vehicles in three segments,...
- Research articles 2007-06-05
- Korean automakers make strides on quality: survey
- DETROIT, United States AFP ? Korean-branded cars and trucks beat out US and European brands in an influential survey of vehicle quality for the first time on record this year, an auto analysis firm said. Hyundai and Kia-brand vehicles had 117 defects per 100 vehicles, five fewer than the...
- Research articles 2004-04-28
- BRANDS STAYING SEPARATE.
- "Kia will maintain its strong, distinct brand identity," said B.M. Ahn, who became president-CEO of Kia Motors America on Jan. 4, from a position with Hyundai in Europe. "The Kia and Hyundai brands ... "Kia will maintain its strong, distinct brand identity," said B.M. Ahn,...
- Research articles 1999-01-18
- Does a Ferrari Humidor Help Sell Ferraris? It Couldn't Hurt
- Wise and successful automotive brands are doing everything they can to keep customers loyal now that times are tough. The other day, I advocated driving events as a way for brands as diverse as Jeep, Porsche, Ferrari and Land Rover to keep customers engaged and demonstrate value for the money....
- News items 2009-08-07
- Heck Freezes Over: Honda Trims New Pilot, Odyssey
- This isn't as big a deal as Ford postponing the all-new F-Series pickup (which I characterized earlier as "hell freezing over"), or Chrysler cutting back its new minivans, but Honda confirmed this week it's cutting back slightly on production of its all-new 2009 Honda Pilot SUV, and the Honda Odyssey...
- Blog posts 2008-07-21
- Hipster-Targeted Imports One More Threat to Detroit
- The Kia Soul, which we've been seeing prominently in ads during the Kia-sponsored NBA playoffs, is another in the small boxy car sweepstakes, joining the Nissan Cube and Toyota's Scion xB, the latter of which launched the so-called "hip to be square" movement in 2004. This triumvirate...
- Blog posts 2009-06-04
- U.S. sales, aided by GM, show some real spark :
- U.S. light-vehicle sales--bolstered by General Motor Co.'s first gain in 21 months--declined less than 1 percent in October as the industry showed signs of a recovery without the aid of government incentives. The drop was the smallest this year and made October the year's strongest month aside from August, which...
- News items 2009-11-04
- The Post and Courier, Charleston, S.C., Grapevine Column.
- The Post and Courier, Charleston, S.C. Knight Ridder/Tribune Business News Mar. 17--KIA RETURN: A new auto dealership, Kia Country of Charleston, plans to open this spring on the Savannah Highway, marking the Korean automaker's first presence west of the Ashley since the...
- Research articles 2003-03-17
- << Previous
- page 1 of 2
- Next >>
Presented by American Express