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• Kia Revives Hip Hamsters, To Do Heavy Lifting for the Brand

  BNET - 2009-10-30

  Kia needs to get people to associate something with the brand other than "cheap and cheaply built." Kia's animated hamsters help the brand look hip. They're back after a hiatus. by Jim Henry

  Tags: Kia Motors Corp., Brand, Branding, Marketing, Jim Henry

• Kia Dumps Hamsters, in Ads for the More "Serious" Kia Forte

  BNET - 2009-06-10

  Kia's U.S. marketing boss, Michael Sprague, said Kia wanted a more "serious" ad campaign for the Kia Forte sedan than hip hamsters. But he promises Kia won't start taking itself too seriously. by Jim Henry

  Tags: Kia Motors Corp., Advertisement, Forte Software, Marketing Research, Marketing, Jim Henry

• Kia Makeover in U.S. Includes Soul, Forte Models

  BNET - 2009-03-12

  Michael Sprague, marketing vice president for Kia Motors America, told BNET that Kia is getting a complete makeover, with new models, new model names, and a new factory in Georgia by Jim Henry

  Tags: Kia Motors Corp., Forte Software, Soul, Spectra, Sales Strategy, Sales Force Management, Branding, Sales, Marketing, Jim Henry

• New Incarnation of Kia Soul for Detroit

  BNET - 2008-12-30

  South Korean brands Hyundai and Kia, which both belong to the Hyundai Group, are embarked on a relentless long-term strategy to sell more cars and trucks in more segments in the United States. by Jim Henry

  Tags: Hyundai, Kia Motors Corp., Car, Brand, Kia Soul, Branding, Marketing, Jim Henry

• Kia Borrego: Nice SUV, Tough Timing

  BNET - 2008-07-18

  The all-new 2009 Kia Borrego SUV was a better idea when it was conceived, probably at least four or five years ago. That was before gas prices started cutting deeply into SUV sales. Today, the Borrego is a nice SUV, but its timing is poor for the market. by Jim...

  Tags: Kia Motors Corp., Brand, SUV, Unibody, Branding, Marketing, Jim Henry

• Marketing Worldwide Reports Net Sales up 10.6% for First Quarter of FY 2007

  - 2007-02-21

  Marketing Worldwide Corporation MWW (OTCBB: MWWC), a leader in car customization programs for major auto manufacturers, today announced results for the Company's First Quarter of FY 2007, which ended December 31, 2006. (The Company's fiscal year end is September 30.) Net sales for the period were $2,161,158, an increase...

  Tags: Company, E-mail, Fax, FINANCE, income, Kia Motors Corp., marketing, SALES, Toyota Motor Corp.

• Marketing Worldwide Reports Sales for FY 2006 Increase by 18 Percent; Net Income Rises by 70%

  - 2007-01-19

  Marketing Worldwide Corporation MWW (OTCBB: MWWC), a leader in car customization programs for major auto manufacturers, today announced that it filed with the SEC its annual report for Fiscal Year 2006, which ended September 30, 2006. The Company's sales increased by 18% to $9.54 million compared to $8.1 million in...

  Tags: Company, FINANCE, income, Kia Motors Corp., marketing, SALES

• Kia to start work on US plant after delay over scandal

  - 2006-10-20

  SEOUL AFP — Kia Motors, South Korea's second-largest automaker, will start work on its first US plant after a six-month delay over a bribery scandal, company officials said. "This will be our third overseas plant. The US plan will boost our production abroad and sales in the American market," spokesman...

  Tags: Agence France-Presse, Branding, Georgia, Kia Motors Corp., Manufacturing, MARKETING, SALES

• Ford reduces starting price of 2006 Explorer.(Auto Monday)(Nuts & bolts)

  - 2005-08-15

  Byline: Dave Boe Since its debut in 1990, the mid-size, four-door Ford Explorer sport utility has checked in as America's best-selling SUV. Now for the 2006 model year, Ford adds significant content to Explorer while reducing pricing by an average of $1,750 less than...

  Tags: Ford Motor Co., Kia Motors Corp., MARKETING, Pricing, sedan, SUV

• Kia Enlists Beavis for Marketing.(NATIONAL)(Kia Motors America Inc. appoints Ian Beavis)(Brief Article)

  - 2005-05-12

  LOS ANGELES -- Ian Beavis has been named vice president of marketing at Kia Motors America, the company confirmed on Thursday. LOS ANGELES -- Ian Beavis has been named vice president of marketing at Kia Motors America, the company confirmed on Thursday.

  Tags: Kia Motors Corp., marketing