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• Kia Hamsters Not Boring Enough for Future Ads, Company Says

  BNET - 2009-06-11

  Kia will abandon its giant hamsters in new ads for the Kia Forte sedan. The hamsters -- bobbing their heads to their iPod driven sound-system -- were introduced in February to promote the Kia Soul, and were arguably the first ads for the car company that really got people's attention....

  Tags: Kia Motors Corp., Advertisement, Jim Edwards

• Kia Dumps Hamsters, in Ads for the More "Serious" Kia Forte

  BNET - 2009-06-10

  Kia's U.S. marketing boss, Michael Sprague, said Kia wanted a more "serious" ad campaign for the Kia Forte sedan than hip hamsters. But he promises Kia won't start taking itself too seriously. by Jim Henry

  Tags: Kia Motors Corp., Advertisement, Forte Software, Marketing Research, Marketing, Jim Henry

• Kia Soul Even Makes Hamsters Cool

  BNET - 2009-03-20

  Tired of the same old runaround? Ads for the Kia Soul will make you laugh, but they may also remind you that many of us spend more time on a treadmill than we'd like. by Jim Henry

  Tags: Kia Motors Corp., TVs, Tv & Home Theater, Personal Technology, Home Entertainment, Jim Henry

• Kia Soul Advertising Aimed at Would-Be Nonconformists

  BNET - 2009-03-16

  There's an inherent contradiction in advertising appeals that say, "Join the In-Crowd, Be a Nonconformist." But that hasn't stopped Kia and other brands, like Mini and Saab, from trying. by Jim Henry

  Tags: Kia Motors Corp., Advertisement, Kia Soul, Mini, Jim Henry

• Kia Makeover in U.S. Includes Soul, Forte Models

  BNET - 2009-03-12

  Michael Sprague, marketing vice president for Kia Motors America, told BNET that Kia is getting a complete makeover, with new models, new model names, and a new factory in Georgia by Jim Henry

  Tags: Kia Motors Corp., Forte Software, Soul, Spectra, Sales Strategy, Sales Force Management, Branding, Sales, Marketing, Jim Henry

• Revenge of the Nerds: Kia, Hyundai, Subaru Gain in U.S.

  BNET - 2009-02-05

  Value for the money, stronger advertising and niche appeal have second-tier brands like Hyundai, Kia and Subaru gaining U.S. sales, while the rest of the market is in free-fall. by Jim Henry

  Tags: U.S., Hyundai, Kia Motors Corp., Subaru, Hyundai Assurance Program, Sales Strategy, Sales Force Management, Sales, Jim Henry

• Detroit Auto Show: Kia Soul'ster Concept is Cute, But Risky

  BNET - 2009-01-15

  Starting with the Soul'ster concept, Kia is already spinning derivatives off its Soul crossover SUV, before the original Soul even goes on sale this spring, for the 2010 model year. by Jim Henry

  Tags: Kia Motors Corp., Subaru, Car, Pickup, Jim Henry

• New Incarnation of Kia Soul for Detroit

  BNET - 2008-12-30

  South Korean brands Hyundai and Kia, which both belong to the Hyundai Group, are embarked on a relentless long-term strategy to sell more cars and trucks in more segments in the United States. by Jim Henry

  Tags: Hyundai, Kia Motors Corp., Car, Brand, Kia Soul, Branding, Marketing, Jim Henry

• Imeem Launches Mobile Advertising Platform For Android

  Content Next - 2008-11-24

  Imeem has launched a mobile advertising platform in concert with its social music service. The ad-serving platform will initially be available on imeem's Android application, which has gained traction as one of the ten most-downloaded apps in the Android Market. The first company to jump on board is Kia...

  Tags: Kia Motors Corp., Advertisement, Mobile, Imeem, Entertainment, Mobile Music, Mobile Adv & Mktg, Matt Kapko

• Kia Borrego: Nice SUV, Tough Timing

  - 2008-10-03

  Kia Borrego: Nice SUV, Tough TimingRE: Kia Borrego: Nice SUV, Tough TimingI agree with Kia when they say that they aren't going to reach every one through TV. They need to utilize other types of media in order to reach the most customers. They will have a hard time, but...

  Tags: Kia Motors Corp., nice SUV, Kia Borrego, SUV