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- New Incarnation of Kia Soul for Detroit
- South Korean brands Hyundai and Kia, which both belong to the Hyundai Group, are embarked on a relentless long-term strategy to sell more cars and trucks in more segments in the United States. by Jim Henry
- Blog posts 2008-12-30
- Kia Soul Advertising Aimed at Would-Be Nonconformists
- There's an inherent contradiction in advertising appeals that say, "Join the In-Crowd, Be a Nonconformist." But that hasn't stopped Kia and other brands, like Mini and Saab, from trying. by Jim Henry
- Blog posts 2009-03-16
Additional Resources
- Kia Soul Even Makes Hamsters Cool
- Tired of the same old runaround? Ads for the Kia Soul will make you laugh, but they may also remind you that many of us spend more time on a treadmill than we'd like. by Jim Henry
- Blog posts 2009-03-20
- 2010 Kia Sorento First Drive Review
- THE 2010 SORENTO is an important model for Kia, and yes, that's a line we seem to use a lot when talking about the smaller Korean's recent new models. Trying to bust out from under the shadow of its bigger brother Hyundai has KIA having to work harder to get...
- News items 2009-10-28
- Detroit Auto Show: Kia Soul'ster Concept is Cute, But Risky
- Starting with the Soul'ster concept, Kia is already spinning derivatives off its Soul crossover SUV, before the original Soul even goes on sale this spring, for the 2010 model year. by Jim Henry
- Blog posts 2009-01-15
- Kia Hamsters Not Boring Enough for Future Ads, Company Says
- Kia will abandon its giant hamsters in new ads for the Kia Forte sedan. The hamsters -- bobbing their heads to their iPod driven sound-system -- were introduced in February to promote the Kia Soul, and were arguably the first ads for the car company that really got people's attention....
- Blog posts 2009-06-11
- Imeem Launches Mobile Advertising Platform For Android
- Imeem has launched a mobile advertising platform in concert with its social music service. The ad-serving platform will initially be available on imeem's Android application, which has gained traction as one of the ten most-downloaded apps in the Android Market. The first company to jump on board is Kia...
- External links 2008-11-24
- Hipster-Targeted Imports One More Threat to Detroit
- The Kia Soul, which we've been seeing prominently in ads during the Kia-sponsored NBA playoffs, is another in the small boxy car sweepstakes, joining the Nissan Cube and Toyota's Scion xB, the latter of which launched the so-called "hip to be square" movement in 2004. This triumvirate...
- Blog posts 2009-06-04
- New rollover protection criteria lead to fewer IIHS Top Safety Picks for 2010
- The Insurance Institute for Highway Safety IIHS has released a much shorter list of Top Safety Picks for 2010 than in previous years, just 27 models, compared with 94 models in 2009. The Institute has tightened the criteria it uses to name Top Safety Picks for 2010 with the addition...
- News items 2009-11-18
- Kia Makeover in U.S. Includes Soul, Forte Models
- Michael Sprague, marketing vice president for Kia Motors America, told BNET that Kia is getting a complete makeover, with new models, new model names, and a new factory in Georgia by Jim Henry
- Blog posts 2009-03-12
- Family Cars Offer Poor Rear Visibility: NRMA
- RECENT TESTS UNDERTAKEN by NRMA Insurance show that most passenger cars in Australia offer poor rear visibility - a key factor in accidents leading to deaths of children in driveways. The 2009 Reversing Visibility Index, which lists results for 205 tested vehicles, shows that only 5 percent achieved a full...
- News items 2009-10-08
- Hybrids Score High in Crash Safety
- In addition to getting higher gas mileage, there's good safety news about three 2010 small cars – including two hybrids - from the Insurance Institute for Highway Safety. The Honda Insight and Toyota Prius hybrids and the Kia Soul all received the Insurance Institute's top rating of Good (on a...
- News items 2009-08-13
- 2010 Ford Fusion named Motor Trend Car of the Year
- LOS ANGELES, CA (November 17, 2009) – MOTOR TREND today announced the Ford Fusion has been named MOTOR TREND's 2010 Car of the Year®.' This year marks the 60th anniversary for the MOTOR TREND award - the longest standing editorial automotive award of its kind."There has never been a more...
- News items 2009-11-17
- Ford, Subaru, VW win top safety picks
- WASHINGTON - Ford, Subaru and Volkswagen sit atop the U.S. insurance industry's annual list of the safest new vehicles, according to a closely watched assessment used by car companies to lure safety-conscious consumers to showrooms. The Insurance Institute for Highway Safety awarded its "top safety pick" on Wednesday to 19...
- News items 2009-11-18
- Ford, Subaru lauded for safety
- WASHINGTON ? Ford, Subaru and Volkswagen sit atop the insurance industry?s annual list of the safest new vehicles, according to a closely watched assessment used by car companies to lure safety-conscious consumers to showrooms. The Virginia-based Insurance Institute for Highway Safety awarded its ?top safety pick? today to 19 passenger...
- News items 2009-11-18
- Automakers are stuck in small car quandary
- If the wildly successful Cash for Clunkers program proved anything, it's that with the right kind of financial incentive Americans will buy small, fuel-efficient cars. Armed with rebates of up to $4,500 from the federal government, consumers snapped up cars such as the Honda Civic and Ford Focus. They did...
- News items 2009-09-01
- DGWB: Building Bonds with Bagged Salad
- MEDIA & MARKETING RiechesBaird Picks Up VP; Kia Does More Youth Marketing for Soul Westlake Village-based Dole Food Co.'s Dole Fresh Vegetables unit has picked Santa Anabased DGWB Advertising & Communications to do TV, radio and Internet ads in the hopes of getting its prepackaged salads to stick...
- Research articles 2009-05-18
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